Backlink Costs Survey by Fatrank – What to Know

Fatrank’s survey outlines a variety of link sources—from guest posts and niche editing to PBNs, outreach, directories, and press releases. The survey’s meticulous data collection reveals not only the average costs associated with different backlink sources, but also insights into their efficacy and industry player preferences.

Additionally, niche relevance and competitiveness play a decisive role in determining backlink costs. These observations are crucial for digital marketers and website owners to facilitate informed decisions and strategies to strengthen their online presence.

What is a Backlink Costs Survey by Fatrank?

The Backlink Costs Survey by Fatrank is a comprehensive study conducted in 2020 involving 315 participants from diverse backgrounds within the SEO industry. Its primary aim was to elucidate the costs associated with different types of backlinks and understand the efficacy and trends within the link-building market.

This survey delved into various sources of backlinks, including guest posts, niche edits, PBNs, outreach, directories, and press releases. The collected data shed light on average costs, effectiveness, and preferences among the surveyed participants.

What Factors Affect the Backlink Costs Survey by Fatrank

The survey highlighted several key factors influencing backlink pricing. Domain Authority (DA) emerged as a pivotal metric impacting costs. Websites with higher DAs, typically above 50, charged significantly more for backlinks, given their established authority and trust.

Additionally, niche relevance and competitiveness played a significant role in determining backlink costs. Industries like health, finance, and law incurred higher expenses due to heightened demand and relevance. The quality of content was another determinant, as sites with high traffic and stringent quality standards commanded higher prices.

Key Backlink Costs from the Survey

Fatrank’s survey provided valuable insights into specific backlink costs:

  • Guest Posts: Costs varied based on DA, with DA60 guest posts averaging $193, showcasing a significant increase from previous rates.
  • Niche Edits: Experienced a substantial rise, with an average cost of $82, signifying an increase from prior pricing structures.
  • Tier 2 Links: Showed an increase to an average cost of $47, reflecting the growing expenses associated with link-building strategies.
  • Overall Increase: The survey revealed a staggering 241% price hike in backlinks compared to 2021 rates, primarily driven by escalating demand.

How to Get High-Quality Backlinks for Your Website?

Despite the challenges, acquiring high-quality backlinks is achievable through strategic approaches:

  • Content Creation: Creating valuable and engaging content naturally attracts backlinks from relevant websites.
  • Guest Posting: Collaborating with authoritative websites through guest posts fosters visibility and credible backlinks.
  • Niche Edits and Outreach: Leveraging niche edits and outreach strategies facilitate contextual and impactful backlinks.
  • Directory Submissions: Utilizing reputable directories within the niche can yield quality backlinks if chosen judiciously.

Why are Backlinks Important for SEO?

Backlinks are the backbone of a website’s SEO strategy, playing a pivotal role in determining its visibility, authority, and ranking on search engine results pages (SERPs). These incoming links act as trust signals for search engines like Google, signaling the credibility, relevance, and reliability of a website.

The significance of backlinks lies in their ability to:

  • Enhance Authority: Search engines view websites with a multitude of quality backlinks as authoritative sources in their respective niches. The more reputable and relevant websites linking to yours, the more search engines perceive your site as credible and worthy of higher rankings.
  • Improve Ranking: Backlinks contribute significantly to a website’s search ranking. Quality backlinks from authoritative sites influence how search engine algorithms perceive and prioritize your website, thereby boosting its position in SERPs for targeted keywords.
  • Drive Organic Traffic: High-quality backlinks from reputable sources bring referral traffic to your site. When users click on these links from other websites, it directs them to your content, increasing your website’s visibility and driving organic traffic.
  • Build Brand Authority: Backlinks from trusted and reputable sources serve as an endorsement for your brand. They enhance brand visibility, credibility, and trustworthiness, fostering brand recognition and authority within your industry.
  • Increase Conversion Rates: Well-placed backlinks on authoritative websites not only drive traffic but also attract potential customers. Visitors referred from these links are often more qualified leads, potentially resulting in higher conversion rates.
  • Algorithmic Signals: Search engine algorithms consider backlinks as one of the primary factors in determining a website’s relevance and authority for specific queries. They contribute significantly to how search engines rank and display content in response to user searches.


Fatrank’s Backlink Cost Survey provides valuable insights into the complex world of backlink acquisition, revealing the ever-changing trends and pricing dynamics within the SEO industry. Understanding the multifaceted nature of backlinks, their costs, and the factors that influence their pricing is crucial for digital marketers and website owners aiming to strengthen their online presence.

When traversing the realm of backlink costs, one will find situations determined by domain authority, niche relevancy, content quality, and the ever-changing preferences of the SEO market. The survey shows that the price of backlinks has increased significantly compared to previous years, underscoring the growing importance of these digital assets and the growing demand for high-quality link building strategies.

Ivy Smith

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