How to Find Backstory’s Unique Insights into Consumer Psychology?

Backstory Coffee Roasters, a specialty coffee roasting company, located at 432 Wabasha Street South, Saint Paul, MN 55107, has captivated coffee enthusiasts and connoisseurs alike with its distinct approach to coffee culture. Aspiring entrepreneurs seeking insights into the secrets of launching a prosperous online store can find valuable lessons in the Backstory tale.

What is Backstory?

Backstory is a specialty coffee roasting company, founded in 2014, and located at 432 Wabasha Street South, Saint Paul, MN 55107. It has gained prominence for its commitment to quality coffee sourced from relationship-focused producers and importers who share values of excellence and environmental sustainability. The company operates both physical coffee bars and an online platform, allowing customers to order freshly roasted coffee blends delivered to their doorstep. Backstory is recognized for its emphasis on community, quality, and the unique narratives woven into each cup of coffee.

Backstory Store Overview:


Backstory Coffee Roasters, established in July 2022, has rapidly ascended the ranks in the e-commerce realm. According to Similarweb, it holds an impressive store rank of 84877, with a notable total visit count of 11.95K. Operating on the Shopify platform, the store has successfully positioned itself in the Food & Drink category, showcasing its commitment to providing quality coffee. Headquartered in St Paul, MN, USA, Backstory’s estimated monthly sales range from 201k to 300k, painting a picture of substantial financial success. The company’s prowess in creating an immersive online coffee-buying experience has contributed to its triumph.

Code of Backstory Store Success

Historical Journey of Platform Development

Backstory Coffee Roasters’ success is rooted in its historical journey of platform development. Established in 2014, the company has navigated the evolving e-commerce landscape with agility and strategic foresight. The foundation of the brand was laid on the principles of caring for people, seeking excellence, and fostering a passion for quality, values that resonate through its coffees.

Business Model

Central to Backstory’s triumph is its well-crafted business model. The company goes beyond being a mere coffee vendor; it is a community-centric brand that forges connections with its audience. Sourcing coffee from relationship-focused producers and importers aligns with its commitment to quality, people, and the environment.

Embracing Technology

In the world of online retail, embracing technology is a prerequisite for success. Backstory’s choice of the Shopify platform reflects a strategic decision to leverage cutting-edge e-commerce tools. This adoption of technology empowers the brand to offer a seamless and secure online shopping experience, crucial for building trust with customers.

Website’s Layout and Design


A critical aspect of Backstory’s success lies in its website’s layout and design. The user-friendly interface, coupled with visually appealing aesthetics, enhances the overall online shopping experience. Navigating through the product offerings, subscriptions, and additional features is intuitive, ensuring that visitors can easily find what they seek.

User Experience and Service Excellence

Backstory Coffee Roasters prioritizes user experience and service excellence. From the roastery to the coffee bars, the brand strives to provide a consistent and delightful experience. The inclusion of features like order ahead and detailed product descriptions demonstrates a commitment to customer convenience and satisfaction.

Marketing Strategies and Brand Formation

The success of Backstory is intricately tied to its effective marketing strategies and brand formation. The brand’s story is not just about coffee; it’s a narrative that resonates with consumers. Social media engagement on platforms like Facebook and Instagram amplifies the brand’s reach, creating a community of coffee enthusiasts.

The Social Footprint and Predictions for Future Growth

Backstory’s social footprint extends beyond just the digital realm. With physical coffee bars in St Paul and Minneapolis, the brand has created touchpoints for its community. Predictions for future growth are optimistic, driven by a combination of a strong online presence and physical locations that foster real-world connections.

Additional Information & Highlights:

Special Features:

  • Subscription Service: Backstory Coffee Roasters offers a convenient subscription service, allowing customers to enjoy their favorite coffee blends regularly without the hassle of reordering. This feature caters to coffee enthusiasts who seek a seamless and uninterrupted supply of high-quality, freshly roasted coffee.
  • Wholesale Options: Recognizing the diverse needs of its audience, Backstory provides wholesale options. This feature appeals to businesses, cafes, or even dedicated coffee aficionados who prefer to buy in larger quantities. It establishes Backstory as a versatile supplier, extending its reach beyond individual consumers.
  • Order Ahead Service: Backstory’s innovative “Order Ahead” service enhances the customer experience, especially at its physical coffee bars. This feature enables customers to place orders in advance, reducing wait times and ensuring a swift and convenient pick-up. It caters to busy individuals who value efficiency and time-saving solutions.

Target Audience:

  • Coffee Enthusiasts: Backstory appeals to individuals deeply passionate about coffee, not just as a beverage but as a lifestyle. The brand’s commitment to quality and its unique coffee blends attract those who appreciate the nuances of a well-crafted cup.
  • Community-Oriented Consumers: Backstory’s emphasis on building connections and fostering a sense of community makes it particularly appealing to consumers who seek more than just a transaction. The brand targets individuals who value the social aspects of coffee culture.
  • Ethically Conscious Buyers: Backstory’s dedication to sourcing coffee from relationship-focused producers aligns with the values of ethically conscious consumers. Those who prioritize ethical and sustainable practices in their purchasing decisions find a like-minded ally in Backstory.

Other Details:

  • Physical Presence: Backstory Coffee Roasters has a tangible presence with coffee bars in St Paul and Minneapolis. This physical connection provides customers with a real-world experience, complementing the brand’s online success. It also serves as a point of engagement for the local community.
  • Commitment to Sustainability: Backstory’s commitment to caring for the earth is evident through its sourcing practices. The brand’s emphasis on working in harmony with the environment appeals to consumers who prioritize sustainability in their product choices.
  • Established Values: Founded in 2014, Backstory has a rich history and a set of values that have contributed to its success. The commitment to excellence, care for people, and passion for quality serves as a foundation for the brand’s identity and resonates with customers looking for authenticity.

Backstory Conclusion:

Backstory Coffee Roasters stands as a testament to the power of combining a rich historical journey with a forward-thinking approach to technology and consumer psychology. Entrepreneurs aspiring to create a successful online store can draw inspiration from Backstory’s commitment to quality, community, and storytelling. As the brand continues to leave its mark on the coffee industry, its unique blend of success becomes a guide for those looking to make their own mark in the e-commerce landscape.

Data from: StoreLibrary

Ivy Smith

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