13 Best Niche Products to Sell In 2023

Product niche selection is very critical for an online store and today I will talk about the niche products with the best niche products in 2023. I roughly divide these products into three major categories:

Niche 1: Wireless Devices

  • Wireless Device
  • Smart Watch
  • Smart Watch Accessories

Niche 2: Creative Products

  • Stress Relief Toys
  • Craft Supplies
  • Household Items Retro Style
  • Eco-Friendly Shopping Bag

Niche 3: Fashion

  • Pure Cotton Clothing
  • Fitness Clothing
  • Cosmetic Rhinestones
  • Clothing Accessories Related to Sensitive Topics
  • Retro Clothing
  • Velvet Clothing
  • Small component
  • Wireless device

Wireless devices, creative products, and popular fashion products are subdivided into sub-categories for the corresponding major categories. For details, please refer to the following catalog information. And if you want to find the best dropshipping products to sell, I hope our guide can make sense.

Best Niche Products: Wireless Devices

Various wireless devices, such as Bluetooth headsets, Bluetooth speakers, and wireless mice. Wireless device? Seriously? It’s all ruined, okay?

Believe it or not, the number of orders for wireless devices has remained high. Global wireless devices market size was worth $112.33 billion in 2022 and is forecast to grow to $279.96 billion by 2030 with a 12.26% CAGR.

Wireless Devices - Best Niche Products

Is this data surprising? At the same time, it will maintain a compound annual growth rate of 10.06% during 2017-2023. Hey, here’s the problem. Why is the wireless equipment market growing at such an alarming rate? The first is because the demand for these products is good and stable. Without stable demand, no matter how much potential there is, it is useless.

Wearable Devices

Wireless Devices - Best Niche Products

In modern society, healthy living habits are becoming more and more popular. Coupled with the popularization of technology, various health and fitness equipment are popular, and high fevers will not subside. This category of wearable health devices will continue to attract new customers. No doubt, their niche is huge. How tempting is this kind of niche data? Please take a closer look.

Wireless Devices - Best Niche Products

The global wearable technology market is expected to grow at a compound annual growth rate of 13.60% during the forecast period 2023 to 2032. The global wearable technology market size was estimated at USD 138 billion in 2022 and is expected to surpass around USD 491.74 billion by 2032.

Data form Wearable Technology Market Size, Share, Growth, Report 2032
Wireless Devices - Best Niche Products

You can look at the order volume of this type of product on AliExpress and the trends on Google Trends. You will find that this type of niche product still has great potential.

Waiting for you to dig further. For example, you can enrich this type of health and fitness equipment by starting from different types, different design ideas, and different user experiences.

Smart Watch & Accessories

Wireless Devices - Best Niche Products

You have already seen the potential of smart devices, and there are also products related to this, smart watch accessories.

Why Accessories? Smartwatches may have certain technical thresholds, and your after-sales service and technical requirements are very high, so smart watch accessories are relatively easy. You don’t have to worry about technical issues, just ensure a certain quality and matching model. You can take advantage of the popularity of smartwatches and refresh your sales.

Wireless Devices - Best Niche Products

After all, smartwatch sales are set to double in the next five years. Moreover, your accessories can accentuate the idea of personalization and customization, expressing the personality of the wearer. Give smart watch consumers different choices, so that even with watch accessories, you can still create extraordinary results.

Best Niche Products: Creative Products

Stress Relief Toys

Why did fidget spinners suddenly become popular in 2017? No one can tell. But what does such a popularity mean? Why are cool toys so popular? Is it because everyone is under increasing pressure now?

fidget spinners - Best Niche Products

These kinds of toys can relieve stress very well, they are cheap to buy, and they are the latest and coolest at the moment, so why are people so keen on them? Vogue’s latest low-price Christmas gift rankings include fidget spinners! Of course, you don’t have to limit yourself to this particular type of gadget. Go search on AliExpress and you will find a lot of inspiration.

If you feel that stress relief toys are no longer innovative, I suggest you take a look at the trend chart on Google. Is it still very popular? Is it quite potential?

fidget spinners - Best Niche Products

What I want to tell you is that stress relief toys still have the potential to become a future trend in life, as long as people have nowhere to relieve their stress, and as long as these toys are innovative enough.

Craft Supplies

Craft Supplies - Best Niche Products

You must ask, why are arts and crafts supplies considered a niche? Quite simply, all products related to personal interests and hobbies are potential products.

Basically, people are not stingy about spending money on their hobbies. And AliExpress has a complete range of craft supplies at affordable prices, so it’s not surprising that it can become a niche.

Craft Supplies - Best Niche Products

Moreover, such supplies are consumable products that can meet daily needs without spending too much money, which attracts more people to choose to buy online.

Look at the growth rate of the craft supplies market.

The global arts and crafts market is expected to grow at an average annual rate of 12% between 2015 and 2019. It is expected that the entire industry market supported by arts and crafts, toys, hobbies and games will reach US$23 billion by 2024. The demand is stable and the growth is obvious. Has such a great niche not attracted your attention?

Craft Supplies - Best Niche Products

Retro Style Household Items

Have you noticed that retro style has become a trend, whether on social media or in life? Gadgets, children’s toys, even Alexa devices, any retro product that evokes memories of childhood has the potential to become a sought-after item.

Retro Style Household Items - Best Niche Products

Therefore, there are reasons why retro-style homewares can maintain relatively stable demand. Moreover, Chinese manufacturers are so good at catching up with trends that as long as there is demand, they can quickly produce products that meet the demand.

Go and search on AliExpress. Are these retro-style gadgets cute? Are their sales impressive?

Eco-Friendly Shopping Bag

Speaking of which, environmental protection has been a hot topic in the past two years. Smog, global warming, and garbage classification have all attracted people’s attention to a certain extent.

Eco-Friendly Shopping Bag - Best Niche Products

The most closely related thing to daily life is the use of shopping bags. Excessive use of disposable plastic bags makes it difficult for the environment to degrade, and eventually develops into a very serious problem.

Whether it is social factors or personal awareness, everyone has begun to consciously change their living habits that are not environmentally friendly and reduce their reliance on disposable plastic bags. Environmentally friendly shopping bags have gradually become a trend. This is a social trend driven by the concept of environmental protection.

Eco-Friendly Shopping Bag - Best Niche Products

Of course, environmentally friendly shopping bags can also have various designs, and they can be innovative in shape, size, color, and style. In short, environmentally friendly shopping bags that are fashionable, cute, and convenient are a niche that I highly recommend!

Best Niche Products: Fashion Trend

Pure Cotton Clothing

Pure Cotton Clothing - Best Niche Products

Pure cotton clothing gives people a comfortable and soft experience, and pure cotton products that take into account both fashion and comfort are also a good niche. Cotton products rank among the top five in the textile trend ratings for spring/summer 2019, and the number of orders is also very gratifying.

Fitness Clothing

Fitness Clothing - Best Niche Products

As mentioned before, health and fitness equipment is a good niche. With the rise of fitness craze, various types of fitness clothing should not be underestimated.

Generally, you will sweat profusely during exercise. Suitable fitness clothes are something everyone will consider before going for exercise. Buying fitness clothes online is cheap and affordable, and there are many choices, so the demand for fitness clothes is also very strong.

Makeup Rhinestones

Makeup Rhinestones - Best Niche Products

In 2017, celebrity blogger Jenna Marbles uploaded a video of a full face with rhinestones on YouTube. The bright and unique makeup caused a rhinestone craze.

In addition, many makeup artists have used rhinestones as a core part of their fashion shows, which has increased the popularity of rhinestones as a fashion element, making them popular among many fashion-conscious urban youth.

Makeup Rhinestones - Best Niche Products

Furthermore, the extremely light weight of rhinestones has a great advantage in international freight. Compared with ordinary products, you save a lot of freight. I have said many times that products that are light in weight and high in value have natural advantages in cross-border e-commerce.

Clothing Accessories Related to Sensitive Topics

As society continues to progress, people are paying more and more attention to and thinking about sensitive social topics, such as gender and racial equality, terrorism, human rights issues, etc.

These topics have also attracted media attention to these issues and triggered a lot of discussions. For example, feminism also has a lot of influence in fashion. This is reflected in Google Trends.

There are many examples, starting with Dior’s collection of “We Should All Be Feminists” T-shirts and the ubiquitously worn “Time’s Up” logo at the 2018 Golden Globe Awards.

“We Should All Be Feminists” - Best Niche Products

For the mass market, you can also choose T-shirts, hoodies, pins, sticker necklaces and other jewelry and clothing with the concept of equality. This is only a small part of the niche related to sensitive topics. There are many sensitive topics that can be explored as hot spots.

Can some hot topics be used as creative ideas to guide you in developing better niches?

Retro Clothing

Retro Clothing - Best Niche Products

In 2018, many celebrities paid homage to the fashion of the 90s, so we can see that retro clothing, jewelry, and accessories are attracting a lot of attention in fashion trends.

We always say that fashion comes in cycles, and it’s no surprise that retro elements are seeing a resurgence, and iconic jewelry and accessories from the 90s are selling like hotcakes again.

If you have a problem using the Shopify sort by best-selling feature, our guide can help you!

Velvet Clothing

Velvet Clothing - Best Niche Products

Among the popular products in winter, velvet is generally indispensable. Because velvet feels warm and light, comfortable and gorgeous. The Google search trends for velvet clothing in the past two years are as follows. It can be found that the demand for velvet clothing has obvious seasonality.

If you have in-depth research on different velvet products, you can also accurately determine the specific categories and different demand time points.

Wouldn’t it be appropriate to promote these as seasonal hot-selling activities? Also, gifts are usually given during Western holidays. Would you consider velvet clothing?

What kind of design, packaging, and promotion are the corresponding requirements? So if you have more discoveries, it means more business opportunities.

The above actually introduces many potential niche products. I wonder if you got some inspiration from them?

Ivy Smith

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