What Happens If I Chargeback Amazon – How To Recover

Navigating the world of e-commerce can be a daunting task for both buyers and sellers. When it comes to financial transactions on platforms like Amazon, understanding the difference between a refund and a chargeback is crucial. So what happens if you chargeback Amazon?

A refund is a process where customers seek a return of their money directly from the seller, typically by returning a purchase. Amazon has its own policy for handling refunds. However, when issues arise, the road takes a different turn, leading to chargebacks.

In the realm of e-commerce, particularly on Amazon, the term “Chargeback” is enough to send shivers down the spine of many sellers. Let’s delve into the world of Amazon chargebacks, understand what they are, and how they affect sellers.

A Refund vs A Chargeback: What’s the Difference?

What Happens If I Chargeback Amazon

When a customer requests a refund, they contact the seller to get their money back and are required to return the item. Amazon has a policy called the A-to-Z Refund Guarantee Policy that handles refunds. However, chargebacks are different. In a chargeback, the customer goes directly to their bank or credit card issuer to intervene, bypassing the seller. Learn how long it takes for Amazon to refund by checking out our helpful guide!

Chargebacks can be costly for the seller, as they lose revenue from the sale, including the cost of the item, payment processing fees, and shipping and fulfillment expenses. On top of that, the seller is hit with a hefty chargeback fee from the bank.

What Are Amazon Chargebacks?

When customers make purchases on Amazon, the payment goes straight to Amazon, not the seller. This means that Amazon is the first point of contact when a cardholder initiates a chargeback request. Chargebacks are payment reversals made by the cardholder’s bank for transactions made on Amazon. This is similar to other eCommerce platforms like Shopify, where customers can dispute a charge on their credit card if they have issues with the transaction.

If a chargeback is initiated, Amazon will deduct the transaction amount from the seller’s account balance and charge a fee of $20. The seller may also face additional penalties or account suspension if their chargeback rates are too high. Chargebacks, also known as “charge disputes” or reversals, can occur for various reasons, such as stolen credit cards, unsatisfactory products or services, unrecognized transactions, or damaged items.

It’s important for sellers to be aware of chargebacks and take steps to prevent them. This includes providing accurate product descriptions, responding to customer inquiries promptly, and resolving any issues or complaints as quickly as possible. By doing so, sellers can reduce the likelihood of chargebacks and maintain a positive reputation on Amazon.

What are Amazon Chargeback Fees?

What Happens If I Chargeback Amazon

Amazon chargeback fees are fees that sellers on Amazon have to pay when a customer disputes a charge on their credit card. These chargebacks can happen for different reasons, like fraud, unauthorized transactions, or problems with delivery. Our helpful guide can assist you in learning when Amazon charges you!

When a customer raises a dispute, Amazon takes the time to investigate the situation and determine if the charge is valid or not. If it turns out that the charge is indeed invalid, Amazon will refund the customer and charge the seller a chargeback fee.

The amount of the chargeback fee can vary depending on the specific type of chargeback and the type of account the seller has. In general, sellers can expect to pay anywhere from $20 to $40 per chargeback. It’s important for sellers to be aware of these fees and take necessary steps to minimize chargebacks and their associated costs.

Most Common Reasons for Chargeback Amazon

Understanding the reasons behind filing a chargeback is crucial in preventing and combating sale reversals. By having this knowledge, you can easily identify and address vulnerabilities in your Amazon business, thereby reducing the risk of third-party fraud, merchant mistakes, or consumer “cyber-shoplifting” – the primary causes of chargebacks.

1. Third-Party Fraud

When cybercriminals get their hands on customers’ credit card information or use their accounts for unauthorized purchases, it’s called credit card fraud. It’s no surprise that customers immediately contact their bank when they spot a suspicious transaction on their credit card statement, asking for a refund.

However, while customers have a good chance of getting their money back, online sellers aren’t so fortunate. According to Chargebacks911, merchants lose an average of $3.75 for every $1 lost to fraudulent chargebacks. And it’s not just “true” fraud that causes these revenue losses.

2. Friendly Fraud

Ironically, the chargeback system, which was created to protect buyers from unauthorized transactions, has become an easy way for cardholders to commit fraud against merchants. Some shoppers intentionally dispute legitimate transactions, even though the sellers provided the products or services as requested.

Friendly fraud chargebacks make up a significant portion of all eCommerce fraud losses, ranging from 40% to 80%. It has become the number one source of fraud attacks that merchants have to deal with.

3. Merchant Error

Customers can also dispute a charge if they are unhappy with the product they received. In these cases, the main reasons for a chargeback can include:

  • Low-quality or defective products
  • Goods not matching the description
  • Duplicate charges
  • Non-delivery of the purchased items

While most shoppers would open an Amazon A-to-Z claim to request a refund, some may turn to their bank or credit card company to initiate a chargeback if they can’t resolve the issue with the merchant.

What Happens If I Chargeback Amazon

How Do You Respond to Amazon Seller Chargebacks?

When it comes to dealing with an Amazon chargeback, merchants have a few options:

1. Give a Refund: This is usually the best choice for most situations. However, it’s not always possible to avoid a chargeback by offering a refund, especially if you don’t have chargeback alerts. But if you’re an Amazon seller, you should always have the opportunity to give a refund instead, which is definitely a cheaper option than accepting the chargeback.

2. Fight Back: If you suspect that the chargeback is a result of friendly fraud, where people try to get a refund while keeping the product, it’s important to stand your ground. You can fight Amazon Seller chargebacks by either selecting “Represent your case” in Seller Central or replying to the notification email. Make sure you have evidence to support your side of the story, such as shipping dates, tracking information, product details, and any correspondence with the buyer. If the reason code for the chargeback doesn’t match the facts of the transaction, it’s likely friendly fraud and can be challenged.

3. Accept the Chargeback: If you don’t want to go through the hassle of fighting back or if the chargeback is a result of true fraud or a mistake on your part, you can simply accept it and move on. This is the default action if you choose to do nothing.

If the Amazon investigator determines that your evidence is enough, they will utilize it to generate the necessary documentation that will be sent to the issuing bank for an official decision.

If the bank rules in your favor, the chargeback will not be taken from your Amazon funds. However, if the bank decides in favor of the cardholder, your response is inadequate, or you are found to have violated your seller agreement with Amazon, Amazon will charge you for the chargeback amount along with any related fees.

How Can Amazon Sellers Avoid Chargebacks?

If you’re dealing with Amazon chargebacks, chances are they’re due to not following Amazon’s fulfillment and delivery rules. But don’t worry, by looking at the chargeback info Amazon gives you, you can pinpoint the exact problems that caused the chargebacks.

These issues could be anything from missing labels to packaging problems to shipping timing and routing issues. If the chargeback details are related to Amazon Seller procedures, you can prevent them from happening again by fixing the issues that caused them.

How to Dispute Erroneous Chargebacks?

What Happens If I Chargeback Amazon

If Amazon mistakenly charges your account, you have the option to dispute it. Simply log in to Vendor Central and go to “Reports” and “Operational Performance”. From there, click on “View defect list” in the upper right corner.

You’ll see a list of transactions where you can select the ones you want to dispute. Click on the “Dispute” button in the upper left corner to submit your objection and attach any necessary documents.

Remember, you must dispute any incorrect chargebacks within 30 days of them appearing in Vendor Central. To save time and resources, it’s a good idea to automate or outsource the disputing process on your Amazon account.

It’s also worth mentioning that during your annual terms negotiations, you can request chargeback waivers. Vendor Managers are often willing to grant waivers, especially if you’re new to the marketplace or if you commit to fixing any underlying process issues within a year.


For Amazon sellers, chargebacks can be a significant pain point. The loss of revenue, the burden of chargeback fees, and potential account suspension can make it a challenging ordeal. Understanding the reasons behind chargebacks, such as third-party fraud, friendly fraud, and merchant errors, is vital for sellers to navigate this complex terrain. Fortunately, there are ways to respond to chargebacks, including issuing refunds and representing your case.

Furthermore, by proactively addressing issues that lead to chargebacks and disputing erroneous ones, sellers can minimize their impact. So, for Amazon sellers, being well-equipped with knowledge about chargebacks and the strategies to handle them is not just a good business practice; it’s essential for thriving in the e-commerce ecosystem.


How Long Do You Have to Respond to an Amazon Chargeback?

In the case of regular Amazon chargebacks, merchants have 7 days to provide a response. It’s crucial for merchants to take this deadline seriously because if they fail to respond within the given timeframe, Amazon will consider the chargeback valid and deduct the amount from the merchant’s account.

How Long Do You Have to Respond to an Amazon Pay Chargeback?

Merchants are given 11 days to respond to these chargebacks. It’s important for merchants to be aware of this timeframe and take prompt action to address the chargeback. If they fail to respond within the given time, Amazon will automatically assume that the chargeback is valid and proceed accordingly.

Are Merchants Liable for Amazon Chargebacks?

If the cardholder claims that the charge was unauthorized, Amazon takes responsibility for the chargeback. However, for all other types of chargebacks, merchants are held liable. In these cases, merchants do have the option to fight against the chargebacks if they can provide evidence to prove that they are not legitimate. It’s important for merchants to gather and present any relevant evidence to support their case and protect their account from unnecessary deductions.

Ivy Smith

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