Cupshe Review: Dive into Affordable Swimwear

Online swimwear shopping stores are a beautiful sight and Cupshe has become a strong contender as one of the best Shopify clothing stores. With affordable prices, fashion-forward designs, and a growing customer base, it’s hard not to wonder if Cupshe lives up to its name. In this Cupshe review, we’ll take a deep dive into the world of Cupshe and answer the question on everyone’s mind: Is Cupshe legit or a scam and the pros and cons of Cupshe’s online store.

Is Cupshe Legit or A Scam?

Cupshe Review - swimwear

Before we plunge into the world of Cupshe swimwear, let’s address the elephant in the room—is Cupshe a legitimate brand or a potential scam? Cupshe made its debut in June 2015 and quickly gained traction, boasting over 1 million customers worldwide within a year. While the brand initially skyrocketed to fame via Amazon, its presence has expanded beyond the e-commerce giant.

However, the company’s location has raised some eyebrows. While its BBB listing points to a New Jersey address, the brand’s name is trademarked by a China-based company. This dual identity may raise questions, but it’s not uncommon for international brands to have US-based warehouses.

It’s essential to mention that despite a lackluster BBB rating (an F), Cupshe enjoys favorable customer ratings on other platforms, such as Trustpilot and SiteJabber. Personal experiences, including collaborations and purchases, have yielded positive results for many. Therefore, while the company’s background may be a bit murky, customer satisfaction remains high.

For those considering a Cupshe purchase, it’s advisable to stick to the brand’s Amazon storefront, which offers most of the styles available on its main website and often includes Prime shipping. This ensures a hassle-free shopping experience and easy returns.

Cupshe Swimwear: Pros and Cons

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Cupshe has earned its reputation primarily through its swimwear collection, offering an extensive range of styles that cater to diverse tastes. From one-pieces and bikinis to cover-ups and activewear, Cupshe’s inventory seemingly has it all.


  • Trendy and unique designs: Cupshe excels in offering swimsuits that stand out, perfect for those looking to make a statement on the beach.
  • Size inclusivity: With sizes available up to 4X, Cupshe has made an effort to be more inclusive, accommodating a wide range of body types.
  • Affordable prices: Cupshe’s price point is budget-friendly, with many swimsuits priced under $30.


  • Shipping delays: Some customers have reported shipping delays, with orders taking longer to arrive than expected. The lack of tracking information added to the frustration.
  • Quality concerns: While Cupshe’s swimwear generally impresses with its thickness, support, and removable tags, a few customers have noted discrepancies in sizing and fit, particularly with tops.
  • Inconsistent patterns: Some swimsuits may differ slightly from their online representations, particularly in terms of color.

Are Cupshe Swimsuits Good Quality?

Cupshe Review - blue swimwear

One aspect of Cupshe that stands out positively is the quality of its swimsuits. Despite their affordable price tags, Cupshe swimsuits are often praised for their thick, supportive fabrics, well-placed padding, and just the right amount of stretch. Additionally, the use of removable tags rather than sewn-in ones ensures comfort—a small but appreciated detail.

Cupshe Shopping Guide and Policies

For potential Cupshe shoppers, it’s crucial to familiarize yourself with the brand’s shopping guide and policies. Cupshe provides a 30-day return window for unworn and unwashed products in their original condition, complete with product tags and hygiene liners. However, it’s essential to note that certain items, such as beach blankets, swimming rings, sunglasses, jewelry, and hair accessories, are not eligible for returns unless there is a quality issue. Keep in mind that gift cards and items marked as flash sales, final sales, or special sales are also non-returnable.

Cupshe Review

Cupshe Review: Is Cupshe Worth It?

Now, the million-dollar question: Is Cupshe worth your time and money? The answer largely depends on your priorities as a shopper. If you’re seeking budget-friendly, trendy swimwear that caters to various body types, Cupshe has much to offer. However, it’s crucial to be prepared for potential shipping delays and the occasional fit discrepancy.

Conclusion for Cupshe Review

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In conclusion, Cupshe has made a name for itself in the world of swimwear through affordability, trendiness, and size inclusivity. While it may have its quirks, such as shipping delays and minor quality variations, many customers find value in their Cupshe purchases. Ultimately, whether Cupshe is worth it depends on your preferences and expectations as a swimwear shopper. With this comprehensive review in hand, you can make an informed decision when considering a Cupshe purchase.


Is Cupshe a Reputable Brand?

Yes, Cupshe is a legitimate and reputable brand. While some customers have faced challenges with their returns and exchanges processes, buying from Cupshe through their website or Amazon is generally considered safe.

Is Cupshe a Chinese Company?

Yes, Cupshe is a Chinese company. While they have warehouses in other locations such as New Jersey and London, most of their shipping originates from China.

Is Cupshe the Same as Shein?

No, Cupshe and Shein are different companies, although both are based in China. They are separate entities with their own product lines and operations.

Is Cupshe Ethical?

The ethical standing of Cupshe is a mixed bag. On one hand, they do not use child labor, and they are BSCI-certified, which means they adhere to certain guidelines for workers’ rights. However, Cupshe’s swimwear is made from non-sustainable materials, contributing to environmental concerns. The fast-fashion nature of the industry also raises environmental issues. Customers concerned about these factors may choose to explore more environmentally-friendly and sustainable swimwear options.

Are Cupshe Swimsuits Supportive?

Cupshe swimsuits vary in terms of supportiveness. While they may offer sufficient support for some body types, especially those with smaller chests, individuals with larger busts might find some designs less supportive. To assess the supportiveness of a specific Cupshe swimsuit, it’s advisable to read reviews and consider your own body type and preferences.

Does Cupshe Run Small?

Cupshe swimsuits generally run true to size, and the provided size chart is typically accurate. However, as with any brand, individual experiences may vary. Reading customer reviews can provide valuable insights into the fit of specific Cupshe swimsuits.

Does Cupshe Have a Subscription Program?

Cupshe offers the “Sunchasers Club,” a loyalty program that provides members with points, rewards, coupons, and discounts. It’s free to join, and members can earn points based on their purchases, which can be redeemed for future purchases. Being part of the Sunchasers Club also grants access to flash sales and, in some cases, free shipping on select orders.

Does Cupshe Have a Student Discount?

As of the information provided, Cupshe no longer offers a student discount through platforms like Student Beans. There may be occasional promotions or discounts, so it’s a good idea to check the Cupshe website for any ongoing offers.

How Long Does It Take for Cupshe to Arrive?

Cupshe orders typically take 3-9 business days for delivery, depending on the selected shipping option. Cupshe recommends adding an additional business day to the estimated delivery time.

Does Cupshe Have Free Shipping?

Cupshe offers standard free shipping on orders over $65 and free express shipping on orders over $199. However, for orders below these amounts, shipping fees can range from $4 to $15, depending on the chosen shipping option.

Can You Return Clothes from Cupshe?

Yes, you can return clothes from Cupshe within 30 days of receiving them. However, the return process may not be the easiest, and it might involve some back-and-forth communication with Cupshe’s returns team. To avoid any potential delays, it’s advisable to try on the clothes as soon as you receive them and initiate the return process promptly if needed.

Does Cupshe Offer Refunds?

Yes, Cupshe offers refunds for returned items. Some customers have also reported instances where Cupshe offered refunds without requiring the return of the clothes, although it’s essential to exercise caution when encountering such offers and verify their legitimacy.

Ivy Smith

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