Ecwid Reviews 2024: What I Have Experienced

Ecwid can be used to create and manage online stores without installing software, allowing users to create product catalogs, manage product details, handle shipping and perform basic e-commerce functions directly from a web browser.

This article aims to provide an unbiased evaluation of Ecwid and provide an in-depth analysis of its features, pricing plans, advantages and limitations. It covers Ecwid’s pros and cons, pricing structure, comparative analysis with other famous e-commerce platforms, as well as its features and Availability.

The goal is to help potential users make informed decisions by providing a comprehensive overview of Ecwid’s capabilities, allowing them to evaluate the platform’s compatibility with their business needs.

What is Ecwid?

Ecwid Reviews

Ecwid serves as an online store builder operating on a Software as a Service (SaaS) model. Founded in 2009 and recently acquired by Lightspeed, Ecwid powers a substantial number of online stores, ensuring reliability and longevity in the market. This platform allows users to create catalogs, add product details like photos, pricing, and manage shipping, credit card payments, and other essential e-commerce functions directly through a web browser, without requiring any software installation.

How Does Ecwid Work?

Ecwid Reviews

Ecwid operates as a user-friendly platform facilitating the setup of online stores. Similar to competing e-commerce solutions, Ecwid enables the creation of product catalogs with detailed descriptions, images, and pricing. This versatility in customization allows users to define shipping rates, accept payments, and perform various crucial e-commerce tasks effortlessly.

Pros and Cons of Ecwid

Ecwid Reviews


  • Free Plan: Ecwid stands out by offering a free plan, ideal for merchants with limited product offerings. However, it comes with limitations on features like discount coupons and SEO optimization.
  • Ease of Use: The platform boasts an intuitive interface, making it accessible for beginners to set up their stores quickly.
  • Multiple Payment Options: Ecwid supports various payment gateways, providing flexibility for customers during transactions.


  • Limited SEO on Free Plan: SEO capabilities are constrained on the free plan, necessitating an upgrade to enhance visibility on search engines.
  • Pricing Disparities: Pricing variations across regions may make Ecwid comparatively more expensive for users outside the US.

Ecwid Pricing & Plans

Ecwid Reviews

Free Plan

The free plan accommodates up to 5 products, making it suitable for businesses with minimal offerings. However, it restricts key features like SEO optimization and selling on major social media platforms.

The Venture Plan

For $19 per month ($14.08 Annually), the Venture Plan extends the product limit to 100 and offers additional features like discount coupons and selling directly on Instagram and Facebook.

Ecwid Reviews

The Business Plan

At $39 per month ($29.08 Annually), the Business Plan expands the product limit to 2,500 and provides enhanced functionalities, including sync capabilities with major marketplaces like Amazon and eBay.


Priced at $99 per month ($82.5 Annually), the Unlimited Plan removes all limitations, allowing an unlimited number of products and comprehensive features like multilingual support and full access to point-of-sale features.

Ecwid Review in Detail

Ecwid Reviews
  • Ease of Use

Ecwid’s free plan serves as a straightforward entry point for merchants with simple requirements. It offers an intuitive interface, enabling a quick setup without complexities, perfect for those new to e-commerce.

  • Templates

The platform offers responsive designs that display elegantly across devices, enhancing the visual appeal of your online store. However, customizations may feel limited compared to other solutions.

  • SEO

A notable downside of the free plan is its limited SEO capabilities. This drawback makes it crucial to upgrade to a paid plan for better visibility and search engine optimization.

  • Product Variants

The Venture plan’s restriction on utilizing product variants might pose limitations for businesses aiming to offer diverse product options.

  • Cart Function

Ecwid provides a seamless cart function across its plans, ensuring a smooth checkout experience for customers.

  • Dropshipping

While not explicitly mentioned, Ecwid’s platform does support dropshipping integrations, easing the process for those opting for this model.

  • User Ratings

Feedback from users often highlights the platform’s user-friendly nature and its capacity for rapid store setup.

Ecwid Reviews
  • Payment Options

Ecwid supports multiple payment gateways, allowing customers to transact conveniently using their preferred methods.

  • SSL Encryption

The platform ensures security through SSL encryption, safeguarding sensitive customer data during transactions.

Compare Ecwid with Other Platforms

EcwidFree plan, Ease of useSmall businesses, Minimal requirements
ShopifyAll-in-one solutionVersatile and scalable for various businesses
WixBeginner-friendlyVisual appeal, User-friendly interface
WooCommerceWordPress IntegrationCustomization, Flexibility
BigCommerceMultichannel sales supportLarge businesses, Extensive functionality
SquarespacePortfolio-based builderDesign-focused, Creative businesses
MagentoEnterprise-level solutionExtensive customization, Complex needs
VolusionLarge store supportExtensive features, Established brands
Shift4ShopDeveloper-orientedCustomizable, Developer-friendly
BluehostWooCommerce integrationAutomatic setup, WordPress compatibility
Easy Digital DownloadsDigital products supportFocus on digital sales, WordPress plugin

Conclusion: Is Ecwid Worth It?

Ecwid presents itself as a competitive e-commerce solution, particularly with its free plan, which serves as an excellent entry point for businesses with minimal requirements. However, limitations on the free plan, especially in terms of SEO, might hinder businesses aiming for broader visibility. The paid plans offer a spectrum of functionalities, making them suitable for scaling operations and accessing advanced features crucial for growing businesses.

In essence, Ecwid proves to be a valuable tool, particularly for businesses seeking an easy-to-use platform to quickly set up an online store. However, businesses with specific needs or requiring extensive customizations might find other platforms better suited to their requirements.

Ivy Smith

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top