Ecwid vs Shopify – Which One Should I Choose

If you’re new to the world of e-commerce and want to get started quickly, you may be unsure of what kind of platform will work best for you. So, we’ve put together this comprehensive Ecwid vs Shopify comparison.

Ecwid Vs Shopify: At a Glance

Ecwid and Shopify are all-in-one sales platforms that are user-friendly for beginners and enable merchants to sell any kind of goods and services anywhere. Each offers an entire set of tools for managing payments, products, inventory, orders, and customers on your own website and across all of your sales channels.

Ecwid and Shopify differ significantly in terms of overall cost, the number of products allowed in each plan, and integrations with other websites, blogs, and point-of-sale (POS) systems. Which is best for your business largely depends on your spending limit, requirements for your online store, and preferred sales channels.

Pros and Cons

Ecwid Pros and Cons

Ecwid vs Shopify

Ecwid Pros

  • Turn your existing asset into an online store
  • Use the website building system you already feel comfortable with
  • Sell through multiple channels (including social media)
  • Enjoy an easy user-friendly experience for beginners
  • No limit on product options
  • 45 languages to choose from
  • Mobile app for your store also available

Ecwid Cons

  • Limited design choices
  • Not the best for growing businesses
  • Doesn’t calculate shipping costs for you
  • Basic free plan (not much functionality)
  • No AMP pages

Shopify Pros and Cons

Ecwid vs Shopify

Shopify Pros

  • Tons of professional looking templates to get you started
  • Lots of HTML and CSS access
  • Create an entire store to suit you with complete flexibility
  • SEO ready with plenty of options
  • Clean looking URLS
  • Expert multi-channel integrations
  • Powerful tools for managing your inventory
  • Excellent sales tools for stores
  • Accelerated mobile pages for responsive sites
  • Automatically calculates shipping rates for you

Shopify Cons

  • Transaction fees can make things expensive
  • Limited flexibility when you pick a theme
  • Limited trial period

Ecwid Vs Shopify: Plan Costs

It’s critical to consider the value you receive when contrasting Ecwid and Shopify.

The only one with a free plan is Ecwid, which is initially less expensive than Shopify. However, since Shopify’s base store plan includes limitless products, all sales channels, and mobile POS, it can surpass Ecwid in value. Only the top-tier Ecwid plans enable all sales channels and mobile POS; lower plans have product limitations.

Ecwid’s Plan Costs:

Ecwid vs Shopify
  • Free plan: List ten products with Instant Site
  • Venture plan ($15 per month): List 100 products with Instant Site, add store to other websites and blogs, plus sell on Facebook and Instagram
  • Business plan ($35 per month): List 2,500 products with Instant Site, get everything in Venture, plus sell on Amazon, eBay, mobile POS and more
  • Unlimited plan ($99 per month): List unlimited products with Instant Site, get everything in Business, plus connect to retail POS systems including Vend by Lightspeed, Square and Clover for in-store sales
  • Save on Ecwid plans: Save around 15% if you pay annually
Ecwid's Plan Costs

Other costs for selling on Ecwid:

  • Fees from third-party providers for credit card processing, shipping labels and retail POS systems
  • A custom domain name for your Ecwid Instant Site adds around $15 per year
  • Add-on features via apps and custom integrations

Shopify’s Plan Costs:

Shopify's Plan Costs
  • Starter ($5 per month): List unlimited products and sell via mobile POS and an online Buy Button tool; online store not included
  • Basic ($29 per month): List unlimited products, build an online store, sell on all sales channels and mobile POS, plus access email marketing and business reporting tools
  • Shopify ($79 per month): Everything in Basic, plus advanced marketing, reporting and business automation tools and lower rates on Shopify Payments and Shopify Shipping
  • Advanced ($299 per month): All of Shopify’s features plus real-time shipping costs, global sales tools, and the most affordable Shopify Payments and Shopify Shipping fees.
  • Save on Shopify plans: Save 10% when paid annually and 20% when paid biennially

Other costs for selling on Shopify:

  • Fees for Shopify Shipping labels and Shopify Payments credit card processing
  • If using your own credit card processor, Shopify tacks on a transaction fee
  • For retailers, POS Pro adds $89 per month, per location
  • Advanced store themes start at $180
  • A custom domain name for your online store adds around $15 per year

What Kind of E-commerce Solution Suits Your Needs?

If you’ve done some research, you might already be aware there are two types of solutions available for building online stores:

  1. A piece of software that makes it possible to build an entire online store.
  2. A program that enables the design of a store that you can “plug” into an already-running site.

These distinctions between Shopify and Ecwid are, in a nutshell, their main points of difference.

Most Shopify pricing plans are better suited to those looking to build an online store from scratch. Ecwid, on the other hand, is more suitable for business owners who already have an active website or social media following.

Your decision will therefore largely depend on whether you already have a website that you are satisfied with.

17. Ecwid vs Shopify2

Advantages of Using Shopify over Ecwid

The abundance of attractive templates that are offered to you when using Shopify is one of its best features. For developing and launching online stores that represent your brand, these are fantastic.

You should note: when you purchase the ‘If you’re on the basic Shopify plan (or higher), you’ll have complete access to your CSS and HTML editor, giving you the freedom to realize your entire vision (if you know a thing or two about coding, that is!)

Additionally, Shopify automatically determines shipping costs based on the weights of your products and the nation you’re shipping to. The simplicity with which one can SEO-optimize one’s online store is a huge plus for business owners. You can change the meta descriptions, page text, subheadings, titles, URLs, alternative text for images, and other things.

Making a professional-looking URL is a lot simpler than with Ecwid. You can make sure they have your target keyword and are still fairly short. Ecwid, however, forces you to make a decision. They create a URL for you, and you must use that one. Therefore, it is your responsibility to produce an SEO-friendly title and make sure it appears in the URL of the webpage.

A format called “Accelerated Mobile Pages” is also available to Shopify users. This encourages faster page loads for users of mobile devices to access websites. This not only enhances the customer experience, but it also benefits SEO. Ecwid does not, regrettably, provide this feature at the time of writing.

So, Shopify is the better choice for:

  • Creating fully–fledged standalone stores
  • Hosting an unlimited number of products
  • Choosing from a wider selection of payment gateways
  • Integrating point of sale with Shopify for offline selling
  • Abandoned cart functionality on every plan
  • A host of dropshipping options
  • Multi-currency selling solutions
  • Lots of helpful apps and integrations
  • Some significant savings on shipping costs
  • Good SEO will make you stand out online.

Advantages of Using Ecwid over Shopify

The fact that Shopify only allows you to list three options per product is a major disadvantage. Therefore, if you’re selling goods that come in a lot of different variations (colors, sizes, shapes, designs, etc.), this poses a difficulty. Of course, there are third-party apps you can download and use to get around this, but users frequently complain that this is a “complicated” solution.’

Ecwid vs Shopify

Ecwid, on the other hand, does not set a cap on the variety of available products at that level. Additionally, Ecwid enables business owners to ask for and store the data they require from customers to process customized orders (such as a button to upload a photo or a text box to enter the copy for their engraving, etc.).) To access this feature, kindly be aware that you must purchase one of Ecwid’s paid plans.

You can present your storefront in 45 different languages using Ecwid, which is one of its additional advantages. With Shopify, you can’t do this as easily. Additionally, Ecwid develops a mobile app for your shop that you can publish and invite users to download from the Apple Appstore or Google Play.

Each product has a lot to offer, as you’ll see in this ECwid vs. Shopify comparison, including inventory management and how-to guides for using your website with Android apps. However, Ecwid is ahead of the curve if:

  • You want to get started with a free plan
  • You want to convert an existing website into an online store.
  • You want to avoid charges for third-party payment gateways
  • You want to avoid limits on product options
  • You want to capture bespoke information with SSL security easily
  • You’re selling digital files
  • Your company wants more real-time shipping quotes
  • GDPR-compliant cookie banners are important to you
  • Product image management is something you’re concerned about

Ecwid Vs Shopify: Ease of Use

When choosing an e-commerce website builder, ease of use is a common factor to take into account. For you to be able to modify the layout of your store to suit your requirements, a solution that is easy to use is required. One of the best options available for simplicity is Ecwid, which provides a user-friendly design that appeals to all different types of store owners.

Ecwid vs Shopify

Without having to worry about coding or hosting issues, Ecwid can be easily integrated with your website. One of Ecwid’s main selling points is how easy it is to set up stores with it. You won’t need to learn how to use a new system if you integrate the widget into your site’s backend. You can continue using platforms like Weebly, Wix, Squarespace, GoDaddy, and WordPress.

The only thing you have to do to get started is visit the app store on the site builder you are already using and select Ecwid. You’ll have quick access to many eCommerce tools. The option to integrate Ecwid with your Facebook or Etsy store is also available.

You will need to use code to implement your new store if you have a custom-made website and can’t access Ecwid from a marketplace; however, this is also fairly simple to do. Most users will only need to copy and paste the appropriate data into the appropriate area of your website. Ecwid will walk you through each step.

On the other hand, Due to the fact that you’re creating an online store from scratch with Shopify, it may appear much more difficult at first. But in reality, Shopify can be just as simple to use as Ecwid. There is no need to worry about coding, hosting, or update management because Shopify is a hosted eCommerce solution; everything is taken care of for you.

Because you won’t already have a website, there is a little more work involved when creating a store with Shopify. But since the system will guide you through each step, nothing should go wrong. Additionally, Shopify has a huge community full of people who can assist you.

Ecwid vs Shopify

Shopify is incredibly simple and continues to grow as an online store solution. Simply choosing a theme and modifying it to serve your needs is all that is required. When you are ready to add your products, Shopify will walk you through the process. You can also look at the reports on the system’s back end to see how your sales are doing.

Shopify’s extensive app marketplace, which lets you add new features to your store’s functionality right away, is another thing that makes it so helpful. This indicates that you can quickly put new SEO techniques or dropshipping tools into use.

Shopify makes it simpler to scale and expand your store over time, even though Ecwid is slightly easier if you already have a website built.

Ecwid Vs Shopify: Design Flexibility

Although using templates and themes can make the process of creating an online store a little easier, it’s important to keep in mind that you don’t want your website to look exactly like every other website out there. You’ll therefore need to make a few more customizations.

Since Ecwid is a plugin rather than a store builder, you’ll handle customization in a slightly different manner. Ecwid offers a pre-built theme that works with your current website, so you don’t have to choose one before you can start creating your store. The colors of your store should seamlessly match the colors of your primary website.

Unfortunately, a tool like this doesn’t offer much customization. Your Ecwid site will be instantly designed to look fantastic and match the theme of your current website. Basic storefront elements can be edited if you want to make changes, but that’s it. The only other things you can do are alter the size of different images, change layout options, and add new descriptions.


Your options for customization are limited, and you’ll need to learn CSS if you want to start making substantial changes. Although you can use CSS to build your own theme from scratch, if you don’t know much about coding, this won’t be simple.

If you’re a paying customer, you can also use apps from Ecwid like Decorator and Store Designer, though using these tools may not give you all of the options you’d like.

Alternatively, in your customization journey at Shopify, you start by selecting a theme you love from a wide range of excellent options. Depending on what you require, there are either free or premium themes available. You can also sort themes by industry.

Depending on the industry of your choice, you receive different features. For instance, bars and restaurants can access special features. Shopify also gives you a ton of control over the appearance of your storefront. Every element of the theme is editable, and you can change the colors and how images appear. Choosing how your store will appear on mobile screens is another option.

If you have significant coding issues, you can use CSS and HTML to have more precise control over the things you customize. Even the images you upload can be edited with filters using the image editor.

With Shopify, you can preview each change you make to your store in real-time to make sure everything looks great and avoid any unpleasant surprises. It’s difficult to go wrong with Shopify if you want fantastic customization options.

Ecwid Vs Shopify: E-commerce Features

You can sell products online using tools like Ecwid and Shopify. You are undoubtedly in the correct location if you require a complete ecommerce platform. However, each small business will receive a different experience from the two solutions.

For example, let’s start with payment gateways. Both Shopify and Ecwid offer numerous options to help you accept payments from your customers; whereas Shopify offers more than 100 payment gateways, Ecwid offers just over 70. Additionally, Shopify is unique in that it provides its own payment gateway, called Shopify Payments. You can avoid all transaction fees with this simple-to-use service. The typical costs associated with credit card processing will still need to be taken into account.

Only certain nations’ sales are really eligible for Shopify payments. Since using a third-party payment gateway is required if your nation is not on the list, this may present some issues for some people. Depending on your plan, transaction fees associated with using a third-party solution range from 0.5% to 2%.

Contrarily, Ecwid mandates that you use a third-party payment gateway for all transactions and payments. You won’t be charged for this, but you will need to budget some time for setting up the gateway. Other eCommerce elements to keep in mind when you’re comparing Ecwid and Shopify include:

Ecwid vs Shopify
  • Product limits: When it comes to hosting products, Shopify is significantly more generous than Ecwid. There are literally no limitations on the number of products you can sell. Ten products are available on Ecwid’s free plan, 100 on the next tier, and only unlimited products are available on the pricey $99 tier.
  • Product options: With Shopify, you can configure up to three options for each product you sell. For instance, you might have various sizes or colors. In this regard, Ecwid is far more adaptable. You are free to offer your customers any and all possibilities. Shopify does have solutions for this issue, like incorporating third-party apps, but that is a little complicated when all you want to do is offer your audience more product variations.
  • Product categories: The majority of stores will have a variety of product categories or collections to take into account for their online store. You can typically choose either option because both Ecwid and Shopify make it easy to set up collections. Shopify, however, is a little easier because you can manually add products to collections and create options that are automatically populated with products based on the conditions you supply. If you have a store that sells a lot of products, you can create your smart categories with a variety of criteria, but it does take a little more work. Although Ecwid allows you to spread out categories using filters, it is not as intelligent as Shopify.
  • Digital goods: You won’t be restricted to only selling physical goods with Shopify or Ecwid. You can also sell digital products like music and eBooks. This is possible on any plan with Shopify, provided that you have the right app in place. Ecwid does give you bigger limits when it comes to the file sizes that you can access. You can sell up to 25GB files depending on your needs, while Shopify only supports 5GB.

Ecwid Vs Shopify: Other Important Features

There are plenty of great eCommerce tools built into both Shopify and Ecwid for store owners to explore. For instance, if you’re worried about someone leaving your eCommerce website or Shopify store before they’ve purchased something, you can access abandoned cart-saving features.

The abandoned cart recovery solutions on Shopify and Ecwid allow you to save your customers’ shopping cart so they can come back to it later. Abandoned cart recovery emails are available from both solutions, although Shopify does offer its functionality at a slightly lower price plan. You can access email abandoned card recovery options on any Shopify plan – even the Lite plan.

Alternatively, you have to be on a plan costing $35 or more to unlock the same functionality with Ecwid, which is a bit of a pain.

Offline Selling Point of Sale Functionality

Point of Sale functionality is another thing that business leaders can access with both Shopify and Ecwid. This basically means that you’re not limited to selling your products online, you can also sell through pop-up stores and physical locations as well.

Ecwid requires you to tap into third-party services when you want to unlock POS functionality. The options range from Square and Clover to Paypal and Shopkeep. The good news is that this does mean you can choose the hardware and software that seems to fit best for you.

Shopify provides its point-of-sale solution already baked into the selling experience, and it’s a bit easier and cheaper to access for that purpose. If you’re living in a country like the US or UK, you can order hardware for your point-of-sale system from Shopify, or you can buy from a reseller that’s authorized with Shopify instead.

The features that you get for POS selling from Shopify are pretty decent and cater to the needs of most merchants. For instance, you can sell in multiple locations, give printed receipts, define staff permissions and roles, facilitate exchanges, facilitate online buying and collect in-store functionality, attribute sales to specific staff members, and more.

However, it is worth noting that the Shopify team changed the POS offering recently, so if you want to access all the features, you need to pay extra for a Shopify POS Pro system.

Dropshipping With Ecwid and Shopify

Beyond selling online and offline, you can also access different kinds of business models with both Shopify and Ecwid. If you’re starting a dropshipping business so that you don’t have to stock products and fulfil your own orders, you can access a lot of useful functionality with both of these tools. The dropshipping model is a very appealing option for a lot of customers because you don’t have to invest a lot into things like stock for your online business.

The problem with dropshipping is that it does require a lot of effort too make your business really stand out. Because it’s so easy to start selling through dropshipping, there’s a lot of competition out there, so you’re going to need to work hard. It can also be quite difficult to find goods that are really good quality and produced in ethical conditions.

Although Ecwid and Shopify don’t give you dropshipping functionality out of the box, they both provide easy access to the functionality. For instance, with Shopify all you need to do is download an app like Oberlo from the app marketplace and you can start searching for suppliers straight away. The same solutions are available through Ecwid with Wholesale2be and similar add—ons.

Shopify definitely stands out for dropshipping functionality, however, as Oberlo is one of the most popular tools on the market for this type of business plan.

Also, check how to use Oberlo to reach money in 9 weeks!

International Sales

If you’re selling on an international basis, then you can access features to facilitate this with both Shopify and Ecwid. Shopify actually allows you to sell in different currencies straight out of the box. You can choose themes that have currency selector tools built in, so your customers can pick the currency that works best for them.

Ecwid vs Shopify

It’s also useful to access a feature that allows your site to adjust currency for the IP address of the website browser automatically. However, this is only going to be an option for you on Shopify if you’re using the Plus plan – which can be very expensive. You can also use a third-party app if you want a cheaper strategy.

Selling through multiple currencies on Ecwid also requires you to use an app like Currency Converter, which is pretty affordable, at less than $5 per month. This app shows the prices that are suitable for your customers based on their geographical location automatically. However, you will see the original currency alongside the local one too.

Either way, the bottom line is that both Shopify and Ecwid will allow you to sell on a global or international basis depending on your needs. Of course, there are better solutions out there if you’re willing to pay for them though.

Notably, both Ecwid and Shopify are streets ahead of the pack when it comes to things like tax management too. You can arrange for both platforms to automatically detect the location of your store visitors, so you can apply the right tax rate at the checkout automatically.

This is a very useful feature for both tools, and it works with both physical and digital products, so you don’t have to panic as much about VAT fees.

Shipping Options

Both Shopify and Ecwid are pretty flexible when it comes to shipping. You can add flat rates, rates based on weight, or free shipping to your products, depending on your needs. There’s also the option to implement things like in-person pickup. When it comes to providing real-time rates from carriers to customers, there are a few differences between Ecwid and Shopify, however.

Ecwid vs Shopify

Ecwid has built-in integrations with a host of carrier companies, including UPS, USPS, FedEx, Royal Mail, Canada Post, MDS Colliery, Australia Post, and EMS Russian Post. You can virtually choose to sell your products anywhere in the world without much of a problem.

There’s not as much choice available from Shopify. Your real-time shipping rates are only available from UPS, USPS, DHL Express, Sendle, and Canada Post. You also need to pay a lot of money to access quotes from different shipping carriers, because you’ll need the “Advanced Shopify” plan.

If you’re lucky enough to live in one of the countries served by Shopify for real-time carrier quotes, the good news is that you should be able to access some decent discounts in shipping costs, depending on the plan you choose. Some discounts can even go as high as 90%.

The discounts for Shopify are clearly much higher than those for Ecwid when it comes to shipping, but you have fewer options from an international perspective.

Final Words

All in all, in this comparison between Ecwid vs Shopify, both solutions are strong and competitive in the eCommerce market. However, they possess distinct features and purposes.

Apparently, Shopify offers to sell on larger scales and support growth better than Ecwid with the SEO features and various plan options for scaling high-volume traffic. However, Ecwid understands the needs of small online businesses. If you’re not sure about Shopify, try out its 3-day free trial to see how it works.

Ecwid Vs Shopify Compared: FAQs

1. Is Ecwid Similar to Shopify?

Shopify is a whole package, a complete solution for your online store to be up and running seamlessly. Meanwhile, Ecwid is an eCommerce plugin, its main purpose is to help small businesses expand their market. Certainly, Ecwid enjoys its reputation for the ability to integrate into any platform and boost sales effectively.

2. Can I Sell on Ecwid for Free?

Ecwid offers a free plan within only 10 products, 2 product categories, one-page website, website integrations and 3 other paid plans ranging from £15/ month to £99/ month.

3. Is Ecwid Legit?

According to Builtwith statistics, there have been 1,248,194 websites using Ecwid. And 874,728 of those are currently live websites. Furthermore, Ecwid is rated 4.6/5 stars on Capterra, one of the best software & platform review sources.

So, it can be said that Ecwid is completely credible, and reliable for you to start your online business today.

Searching for the perfect e-commerce platform for your business? Don’t miss our comprehensive VS articles. Click the following logo to start exploring the differences among these platforms.

Ivy Smith

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