Florence by Mills Review – Is It Good for All Ages?

Florence By Mills, founded by the multi-talented Millie Bobby Brown, has taken the beauty world by storm. With the mission of redefining beauty standards and promoting self-love, this brand has quickly gained a dedicated following. Their products are specially designed to cater to the needs of young people, offering a perfect blend of skincare and makeup essentials.

One of the standout features of Florence By Mills is its commitment to using high-quality, skin-loving ingredients. In this Florence by Mills Review, we’ll delve into some of the most beloved products from the brand and explore whether they live up to the hype. If you’ve ever wondered about the effectiveness of Florence By Mills, read on to discover the secrets behind its appeal.

Florence By Mills Overview 

Florence By Mills was established by Millie Bobby Brown, the breakout star of Stranger Things in 2016. The brand was launched in 2019, as Brown was inspired to create a line of products that she had always dreamed of, after spending countless hours in makeup chairs and being dissatisfied with the products used on her. During this time, Brown realized that makeup and skincare routines are more about self-love and reflecting inner beauty than anything else. Therefore, she named the brand Florence, after her great-grandmother, who had always instilled these values in her.

From the beginning, Florence By Mills has been committed to redefining beauty on its own terms. The brand believes in breaking free from the constraints of traditional beauty standards and embracing individuality. Florence By Mills encourages customers to play with their looks, feel confident, and live their best lives. The brand’s philosophy is centered around the idea that people should choose products that make them feel good about themselves and allow them to express their true selves. Florence By Mills stands out as a top-tier makeup store on Shopify.

Florence by Mills Review

Glow Yeah Lip Oil

Glow Yeah Lip Oil - Florence by Mills Review

We have received numerous positive reviews about the Glow Yeah Lip Oil, a lip balm oil that offers exceptional benefits. This lip oil is designed to provide long-lasting nourishment to your lips, leaving them with a luxurious and plump appearance. It boasts a non-sticky formula and delivers a high shine, making it an ideal choice for those seeking a lip oil that offers both nourishment and aesthetic appeal.

The Glow Yeah Lip Oil is enriched with a unique blend of ingredients, including African Mango butter, which is known for its exceptional hydrating properties. Additionally, the lip oil contains paracress flower, which aids in blurring, smoothing, and softening dry lips. This combination of ingredients ensures that your lips receive the care they deserve.

What sets this lip oil apart is its ultra-sheer, universally flattering pink tint. Although it is not marketed as a pigmented product, it provides intense moisture and a high shine to your lips. This versatility allows you to apply it over lip gloss, tinted balms, or any other lip product without altering the pigment. Whether used alone or in combination with other lip products, the Glow Yeah Lip Oil is highly regarded for its ability to deliver exceptional results.

Hit The Snooze Lip Mask

Hit The Snooze Lip Mask - Florence by Mills Review

A popular beauty product that many people enjoy using is a sleeping lip mask. The main purpose of this type of mask is to provide protection, repair, and softening of the lips while you sleep, resulting in a smooth and supple pout when you wake up. One such product is the Hit The Snooze Lip Mask, which is a jelly-like mask that is designed to hydrate and condition your lips while sealing in moisture.

The Hit The Snooze Lip Mask contains two key ingredients that make it effective: Squalane, a natural moisturizer derived from olives, and Apricot Kernel Oil, which is also known for its hydrating properties. Despite its lightweight and cool texture, this lip mask packs a powerful punch in terms of its effectiveness. Additionally, it is an affordable option for those who love lip sleeping masks but don’t want to break the bank, as it is priced at only $16.

Built to Lash Mascara

Built to Lash Mascara - Florence by Mills Review

The Built to Lash Mascara has been favorably compared to the Glossier mascara due to its ability to enhance lashes naturally without being excessive. Crafted with plant-based ingredients and enriched with super-black mineral pigments, this mascara stands out for its remarkable building capability.

With just one coat, this mascara can effortlessly darken and lengthen your lashes, providing a subtle yet wonderful enhancement. For a more dramatic effect, you have the option to layer a second coat. However, it is important to note that this mascara may not deliver a false lash effect. Instead, it appeals to those seeking a slight lift and added length.

One of the standout features of this mascara is its non-flaking and non-irritating formula, which earns it extra points in our assessment. It offers easy control during application, allowing for seamless layering without appearing too overpowering.

What’s My Line Eyeliner

What’s My Line Eyeliner - Florence by Mills Review

Eyeliner is a beloved cosmetic product that many individuals use to enhance the appearance of their eyes. The Florence By Mills What’s My Line? Eyeliner crayon is an excellent choice for achieving a darkened lashline and creating the illusion of wider eyes. This eyeliner is designed to help you effortlessly achieve the perfect flick, adding the finishing touch to your overall look and drawing attention to your beautiful doe eyes.

What sets this eyeliner apart is its ergonomic design, which ensures that you have the best grip possible when applying the color along your eyelid. This feature allows for precise and controlled application, resulting in a flawless finish. Additionally, the Florence By Mill’s What’s My Line? Eyeliner crayon boasts impressive longevity, lasting for up to 12 hours.

This means that you can laugh, cry, and go about your day without worrying about smudging or smearing, ensuring that your eye makeup remains intact. Available in classic shades of brown and black, as well as pastel blue, purple, and white, this eyeliner offers a range of options to enhance the natural color of your eyes. With a retail price of $11, it is an affordable and high-quality choice for anyone looking to elevate their eye makeup game.

Purple Cloud Bag

A stylish and functional bag is an essential item for anyone who is planning to travel or stay overnight at a friend’s place. The Florence By Mills Purple Cloud Bag is an excellent choice for those who want to add a touch of cuteness to their luggage. This bag is designed in the shape of a cloud and is made of soft, fuzzy material that is both comfortable and durable.

The Florence By Mills Purple Cloud Bag is not only cute but also practical. It is spacious enough to carry all your essentials, including makeup, toiletries, and other personal items. The bag is part of the fall collection and is available for purchase at a retail price of $19. So, if you want to make a fashion statement while traveling or staying overnight, be sure to grab this bag before it’s too late!

Who Is Florence By Mills For? 

Florence By Mills caters to the needs of young individuals who are keen on venturing into the world of makeup while desiring a subtle and natural appearance. It serves as an excellent starting point for both skincare and makeup routines, facilitating the creation of a comprehensive collection of products for a self-care regimen.

The brand specifically targets Gen Zers, offering a range of products that are tailored to their skin requirements, with a particular emphasis on acne control. The brand’s appeal is further enhanced by the simplicity of its routine, which attracts a wide range of individuals. This simplicity extends to their makeup line as well, which is characterized by its straightforward application, charming aesthetics, and enjoyable experimentation.

Moreover, Florence By Mills is designed for individuals who seek to embrace their inherent beauty, celebrate their true selves, and prioritize the well-being of their skin. The brand’s ethos revolves around encouraging individuals to appreciate and enhance their natural features, fostering a sense of self-acceptance and care. By providing products that cater to a diverse range of needs and preferences, Florence By Mills aims to empower individuals to feel confident and comfortable in their own skin.

Main Ingredients in Florence by Mills Products

Florence by Mills, a brand established by the renowned Hollywood actress Millie Bobby Brown, is dedicated to catering to the specific needs of young individuals, particularly those with delicate and sensitive skin. The brand’s products are carefully formulated with this in mind, ensuring that they are perfect for this target audience.

One of the key ingredients utilized in Florence by Mills products is Blue Tansy, a botanical extract derived from the Blue Tansy flower. This extract possesses remarkable properties that can effectively soothe and calm irritated skin, while also combating bacteria that may contribute to acne breakouts.

Another notable product is the Glow Nectar serum, which contains a combination of skin-loving ingredients such as Moringa Seed Oil, Jojoba Oil, and Rosehip Oil. These oils are renowned for their ability to provide anti-aging benefits, hydration, and nourishment to the skin. Lastly, Florence by Mills incorporates activated charcoal into their masks and cleansers.

This powerful ingredient has the ability to draw out impurities and toxins from the skin, making it an ideal choice for individuals who struggle with acne or have oily skin.

Sensitivity Triggers in Skincare Products

Finding the right skincare products for sensitive skin can be a daunting task. Sensitive skin triggers can vary from person to person, but there are a few common sensitivity triggers that one should be aware of. Fragrances and essential oils are often used to make skincare products smell good, but they can cause irritation or allergic reactions. Therefore, it is best to choose fragrance-free or essential oil-free products for sensitive skin.

Additionally, certain ingredients such as alcohol, sulfates, and acids can be too harsh for sensitive skin, causing dryness, redness, and irritation. Hence, it is advisable to look for gentle, non-irritating ingredients in your skincare products.

Preservatives are commonly used in skincare products to prevent bacteria growth. However, some preservatives such as parabens can cause allergic reactions and irritation for sensitive skin. Therefore, it is important to choose products with preservatives that are safe for sensitive skin.

To avoid these sensitivity triggers, it is best to choose skincare products that are specifically formulated for sensitive skin. Florence by Mills is a brand that offers products that are free of harsh ingredients and fragrances, making them a safe choice for sensitive skin. By being mindful of the ingredients in your skincare products, you can help prevent irritation and keep your skin healthy and glowing.

Is Florence By Mills Worth It?

After analyzing the most popular products of Florence by Mills, it is evident that the brand is not just another mediocre celebrity-owned beauty brand. The ingredients used in their products are the real shining star.

The brand has incorporated some great and effective ingredients that are moisture-focused, which is essential in any skincare routine. Proven ingredients like Caffeine, Squalane, and Vitamin E are used in their products, which are known to improve skin texture and brightness.

The price range of Florence by Mills is reasonable, considering the benefits packed into those tiny purple tubes. Most of their products fall between the $14 to $19 mark, which is in the middle of drugstore and high-end, making it fair and affordable. The packaging of the products is also impressive.

The light purple packaging is fun and flirty, and the rounded font of Florence is minimalistic and clean. The packaging is age-appropriate and does not feel juvenile, which is perfect for teenagers like Millie Bobby Brown, who owns the brand. The brand has received positive reviews from customers who have actually bought and used their products. Many of their products have between 1,000 to 2,500 reviews and average about a four-and-a-half star rating.


Florence By Mills has undeniably left a significant mark in the realm of beauty and skincare. Their range of products, including the Glow Yeah Lip Oil, Hit The Snooze Lip Mask, Built to Lash Mascara, and the What’s My Line Eyeliner, has garnered immense admiration, providing cost-effective, efficient, and skin-conscious remedies. Adding to their autumn collection, the Purple Cloud Bag seamlessly combines fashion and functionality, presenting a delightful inclusion.

This brand isn’t just for a particular age group; it’s for anyone looking to celebrate their natural beauty, embrace their individuality, and care for their skin. With thoughtful formulations and Millie Bobby Brown’s youthful spirit, Florence By Mills has carved a niche in the beauty world, earning positive reviews and trust among its users. It’s an exciting journey of self-discovery and empowerment, and Florence By Mills is leading the way.

Ivy Smith

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