How To Change Shopify Store Name (Updated 2023)

Are you feeling dissatisfied with the current name of your Shopify store? Perhaps you’ve come up with a much better name that aligns perfectly with your brand. If this is the case, you’ve landed in the perfect spot. In the following discussion, we will explore the process of how to change Shopify store name, including how to do it and whether it’s possible to change your domain name as well.

How to Change Your Shopify Store Name?

Changing your Shopify store name (the name your website visitors see) is fairly straightforward:

How To Change Shopify Store Name

Step 1: Go to Settings In Your Shopify Dashboard

You’ll find the Settings link in the bottom left corner of the page. Click it, and you’ll go to the settings page.

Step 2: Go to Store Details and click “Edit” on the Basic Information Block

How To Change Shopify Store Name

In Store Details > Basic information, you will be able to update your store name, your company’s legal name, and your industry.

Step 3: Enter Your New Store Name and Save

How To Change Shopify Store Name

In the “Store name” field, you’ll enter your new name. Here, you can also update your industry and legal company name if you want.

Click Save either at the bottom of the page or in the upper right corner.

Why You Need to Change Your Shopify Store Name?

How To Change Shopify Store Name

Established merchants usually stick with their Shopify store names for a good reason. The whole process of registering your business, reaching out to potential customers, and establishing your brand is no walk in the park. It takes time and effort. So, changing your store name without a solid reason could potentially erase all the progress you’ve made over the years.

That being said, there are instances where it makes sense to change your Shopify store name. For example, if you’re going through a rebranding process or if you want to position your store better in the market. These are valid reasons that can justify the effort and potential risks involved in changing your store name.

1. Rebranding or Brand Overhauls

A rebrand is a common occurrence in businesses and can be prompted by various factors. It can range from a simple update of the logo to a complete transformation of the name, appearance, and overall perception of the store.

One reason for a rebrand is when the current name no longer aligns with the business’s goals, objectives, or trajectory. This could be the case if the brand implies the sale of a product that the business has shifted away from, leading to a misleading representation.

Another situation that may prompt a rebrand is when the business undergoes expansion. If the current name suggests a limited range of products, but the business has expanded its catalog, a rebrand may be necessary to accurately reflect the new offerings.

During a rebrand, it is crucial to customize the store to match the new brand at every touchpoint. This involves updating the logo, colors, voice, and tone, and ensuring consistent brand mentions throughout the buyer experience. It is recommended to personally go through the buyer journey and test different touchpoints to ensure a seamless and cohesive brand experience.

2. Expanding Your Business

If your store’s name is Sick Soles by Ashley, but you have expanded your product offering from solely shoes to include a diverse range of clothing and accessories, it is evident that your shop’s name no longer aligns with your current offerings.

It is common for stores to undergo a renaming process when their offerings have grown or expanded, in order to accurately reflect the business and its products.

How To Change Shopify Store Name

3. Acquiring another store

In certain instances, a Shopify store may undergo a renaming process due to a change in ownership. It is not uncommon for new owners to desire to incorporate their own unique touch to the store’s previous design. Acquisitions can take on various forms, ranging from a simple transfer of ownership from Merchant A to Merchant B, to a more complex acquisition and merger scenario, where Merchant A sells Store A to Merchant B, who then integrates it with Store B.

4. Updating a misleading name

If a store shares a name with another online domain, it may result in a high bounce rate for the Shopify store as visitors may arrive only to realize they are in the wrong place. Additionally, if the store name suggests that it only sells sneakers, but in reality, it offers a range of fitness equipment, sporting goods, and apparel, it could mislead potential customers. Therefore, it is crucial to have a clear and concise store name that accurately reflects the products and services offered to ensure that shoppers know precisely where they are headed.

How to Change Your Store Name and Domain Impacts SEO

When properly executed, modifying your Shopify store name and domain can have a beneficial effect on your search engine optimization (SEO). However, it is important to take certain precautions to prevent any negative impact on your SEO.

As an astute merchant, you have previously made investments in SEO to facilitate the expansion of your store.

Fortunately, there are strategies available to minimize the consequences of a name change while simultaneously optimizing your SEO endeavors for future growth.

Tips for Changing Your Shopify Store URL

When selecting a URL for each page, it’s important to keep it short and descriptive. The slug, or the part of the URL that comes after the domain name, should accurately reflect the content of that particular page. For example, you can use “about-us” for your about page or “/contact” for your contact page.

Don’t forget that your URL is a valuable opportunity to incorporate your target keywords. Many website owners overlook this aspect when trying to improve their SEO. Including the keywords or phrases you’re targeting on the page in the URL can have a positive impact on your search engine rankings.

If you decide to update a URL for a specific page, it’s crucial to also update any internal links that point to the old URL. Broken links can negatively affect the user experience and harm your SEO efforts. By ensuring all links are up to date, you can maintain a seamless browsing experience for your visitors and preserve your search engine rankings.

Ivy Smith

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