How Does THE TASTE OF INDIA – INDISCHES RESTAURANT Attract Customers Through Stories?

INDISCHES combines Indian, Austrian and Italian flavors while offering a wide range of dishes to suit different preferences. The store was established in Traiskirchen, Austria in March 2022 as a takeaway platform that not only offers a rich and varied menu, but also ensures a seamless dining experience through convenient online ordering through platforms such as Adyen Online Payments.

The store’s success factors reflect a holistic approach that goes beyond mere dining, along with a commitment to culinary excellence, technology integration, sustainability and community involvement, ensuring an unforgettable experience for every visitor.



THE TASTE OF INDIA is known for its diverse menu offering Indian, Austrian and Italian cuisine. Established as a takeaway platform, this restaurant caters to all tastes, offering a wide selection of dishes to suit different culinary preferences.

Their menu spans various categories including appetizers, soups, salads, Ayurvedic specialties, meat dishes featuring chicken and mutton, pizzas, thalis, tandoor grilled items, fish dishes, burgers, Pastas, biryani, vegetarian options, side dishes, kids meals, homemade desserts and a selection of alcoholic and non-alcoholic beverages.

The restaurant’s focus on offering a rich and varied menu and offering convenient online ordering through platforms such as Adyen Online Payments reflects its commitment to providing customers in Traiskirchen, Austria, with a seamless and enjoyable dining experience.

Store Overview:

  • Similarweb Ranking: 1657741
  • Total Page Views: The total page views for the website are approximately 553,783.
  • E-commerce Platform: The platform utilizes Adyen Online Payments, facilitating diverse payment methods for its customers.
  • Country: Situated in Austria, the establishment caters to local culinary preferences.
  • Monthly Revenue: Estimated monthly sales range between 11,000 to 20,000 units, depicting a thriving revenue stream.
  • Established: THE TASTE OF INDIA – INDISCHES RESTAURANT commenced its operations on March 18th, 2022.
  • Category: It operates in the Food & Drink category and predominantly functions as a takeaway service.

Deciphering Store Success: Unveiling Essential Aspects

Strategy & Execution:

THE TASTE OF INDIA’s triumph lies in its innovative storytelling approach, going beyond merely offering food. Each dish embodies a tale, presented through flavors, presentation, and ambiance. The restaurant seamlessly intertwines the narrative essence of Indian culture into its cuisine, cultivating an immersive dining experience for patrons. The fusion of authentic Indian spices, culinary techniques, and storytelling elevates the encounter beyond a mere meal, transforming it into an engaging cultural journey.

Understanding the Target Demographic:

The restaurant has astutely identified the diverse culinary desires of its local audience. With an expansive menu encompassing Indian, Italian, and Austrian dishes, it caters to the multifaceted preferences of its customers. Recognizing the need for variety, THE TASTE OF INDIA offers a diverse culinary landscape, ensuring inclusivity by accommodating varying tastes and preferences within its offerings.

Marketing Techniques:

While specific marketing strategies are not explicitly outlined, THE TASTE OF INDIA strategically utilizes its menu diversity as a silent marketing tool. By providing a broad spectrum of dishes, it taps into the desires of customers seeking a range of flavors. Moreover, the integration of Adyen Online Payments serves as a convenience-driven marketing technique, attracting customers seeking seamless and secure payment options, thereby enhancing their overall dining experience.

Execution Process:

THE TASTE OF INDIA exhibits a technologically savvy approach by integrating Adyen Online Payments to streamline the ordering process. This integration ensures a hassle-free transaction experience, complementing the restaurant’s commitment to providing convenience and efficiency to its customers. Such initiatives enhance customer satisfaction and foster repeat patronage.

Results & Influence:

The restaurant’s robust monthly sales figures since its establishment in March 2022 underscore its significant influence and positive reception within the local community. The consistent sales performance indicates that THE TASTE OF INDIA has successfully carved a niche, gaining traction and support among locals seeking diverse culinary experiences.


Achieved Goals:

Aligned with the community’s preferences, THE TASTE OF INDIA has succeeded in creating a culinary sanctuary. Its wide-ranging menu offerings, embracing various cuisines and accommodating online ordering, reflect a successful amalgamation of customer-centric goals with operational strategies. This alignment has resulted in a seamless dining experience, fulfilling the needs and desires of its diverse customer base.

Additional Information & Highlights:

Special Features:

  • Cultural Immersion: THE TASTE OF INDIA goes beyond culinary delight; it provides a cultural immersion. Through themed décor, traditional music, and occasional cultural events, the restaurant transports patrons to the vibrant streets of India, creating an authentic and immersive dining ambiance.
  • Sustainability Initiatives: The establishment prides itself on eco-consciousness, emphasizing sustainable practices in packaging, sourcing local produce, and implementing energy-saving measures within its operations.
  • Community Engagement: Actively involved in community initiatives, THE TASTE OF INDIA supports local charities, hosts fundraisers, and collaborates with cultural organizations to promote diversity and inclusivity.
  • Thematic Evenings: The restaurant hosts themed evenings that celebrate different regions of India, offering specially curated menus reflecting diverse regional cuisines and cultural experiences.
  • Customized Catering: THE TASTE OF INDIA provides personalized catering services, allowing customers to tailor menus for special events, ensuring an authentic and memorable culinary experience.

Target Audience:

  • Cultural Enthusiasts: Individuals interested in immersing themselves in Indian culture through authentic cuisine and an immersive ambiance.
  • Food Connoisseurs: People with diverse culinary palates seeking a wide range of flavors, including Indian, Italian, and Austrian cuisines, all under one roof.
  • Community-Oriented Individuals: Patrons who value establishments that actively engage and support local communities through various initiatives.

Other Details:

  • Operational Hours: THE TASTE OF INDIA operates from 11:00 AM to 10:00 PM on weekdays and extends its service hours till 11:00 PM on weekends, providing flexibility for dining or ordering.
  • Reservation Policy: The restaurant offers both walk-in services and online reservations, ensuring convenience for customers seeking planned dining experiences or special events.
  • Accessibility: Ensuring inclusivity, THE TASTE OF INDIA is wheelchair accessible, providing a welcoming environment for all guests.


THE TASTE OF INDIA – INDISCHES RESTAURANT stands as a testament to culinary excellence and cultural immersion. Its success story revolves around more than just the sumptuous dishes it offers; it intertwines storytelling, cultural representation, and community engagement into a delightful dining experience. Through a fusion of traditional Indian flavors, innovative dishes, and a touch of Austrian and Italian cuisines, this establishment caters to a diverse audience, meeting the varied culinary preferences of its patrons.

The restaurant’s strategic approach, evident in its seamless execution of technological integrations like Adyen Online Payments, ensures a convenient and user-friendly experience for its customers. Moreover, its commitment to sustainability and community welfare underscores its dedication beyond gastronomy, fostering a meaningful connection with its patrons.

Data from: Storelibrary

Ivy Smith

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