How Do You Make a Launch Landing Page on Shopify

Look no further if you want to learn how to Launch Landing Page on Shopify. When a visitor clicks on an advertisement or any other link on the internet, they are directed to a standalone page called a landing page by Shopify. It might be to buy something, download an eBook, fill out a form, or give away their contact information.

You can rank higher in search engine results pages (SERPs) by increasing your Google exposure with Shopify landing pages. Additionally, you can increase traffic to your Shopify store. You’ve come to the right place if that sounds like something you’d be interested in.

Launch Landing Page on Shopify: What Is It?

A landing page is technically any website page created to entice a potential client to proceed to the next stage of your sales process.

For your store, this next step can be:

  • Buying a product
  • Signing up with an email for a free sample
  • Subscribing to an email newsletter for store deals
  • Joining an exclusive waiting list for a particular product
  • Providing an email address to unlock free shipping

Why You Need To Launch Landing Page on Shopify

Due to the Paradox of Choice, dedicated landing pages with a single e-commerce offer perform well in terms of conversion.

There is friction when we have more options because it becomes more difficult for us to decide.

Colloquially known as “analysis paralysis”—this is when you feel so overwhelmed by options that you just…do nothing.

The more options you give a store visitor at a given time, the more likely they’ll feel overwhelmed and click the “Back” button.

However, if you present visitors with one clear option for what to do next, you simplify the decision-making process.

Further, the data indicates that dedicated e-commerce landing pages convert around 60% better than e-commerce websites taken as a whole.

Aside from converting more sales, adding especially custom Shopify pages to your store can help you:

  • To continuously improve, run A/B tests. You can gather information that links the success of your marketing campaigns to concrete data rather than relying on conjecture. To make sure you’re serving up what works best for your target market, you’ll keep improving your Shopify landing pages over time. When testing is done properly, conversion rates have been shown to increase by up to 300%.
  • Speak to a particular group of people. Your visitors will know they’ve come to the right place and be more likely to make purchases if you create targeted landing pages that highlight particular features for various customer segments.
  • Adopt better-paid search strategies. To increase the ROI of your campaigns, you can align the PPC landing pages and ad copy for your store with the keywords you’ve bid on using dedicated landing pages. The bottom line is that your Shopify landing pages can provide contextually relevant experiences following an ad click, preventing visitors from resuming their search.

Follow our list of the top landing page best practices for increasing conversions to learn more about how to create particularly fantastic landing pages.

How To Create A New Theme Template (Non-sectioned)

Step 1: In the “Online Store” area, select the theme you want to add a template to and click on the drop-down “Actions” menu. Choose “Edit Code”.

Step 2: Go to the Templates directory and click “Add a new template.” Use the pop-up window to select a type of template and give it a name (such as “autumn sale” or “landing page”).

Step 3: You will be directed to the editor after creating the template. Your template’s working name combines the page type (in this case “page”), the name (“landing-page”), and “.liquid” in a string. You can then edit the HTML code and click “save”

Step 4: When you have saved your changes, you can apply your template to pages. Select the template from the Template Suffix list and add it to the page.

How To Create A New Theme Template (Sectioned)

First: To create a theme without sections, follow steps 1 through 3. If the template editor allows you to edit the code for the desired feature, follow the above instructions. If the code you want to edit is hidden inside a “Section” element, you will need to create a new section.

Step 1: Whilst still in the template editor, find the Liquid tag for the section you need to edit (in this case {% section ‘product-template’ %} and replace the name of the tag with a new name (this is what you will call the new section).

Step 2: You must create a section with the newly created name after making these changes and saving the template. If the liquid tag was {% section ‘product-landing-template’ %} your new section will be called product-landing-template. liquid. Go to the Sections directory, click “Add a new section” and give the new section the name product-landing-template.

Step 3: Once you have clicked “Create Section” you will be able to edit it. You should remove the default code that is present in the editor. Copy and paste the code from the section you replaced in the template code (“product-template“). This can then be changed and saved as a new Section.

How To Launch Landing Page on Shopify In Three Ways

You can create Shopify landing pages for your store in a variety of ways. Let’s start with the most fundamental.

Step 1: Create A Landing Page Template

You can make a special landing page template using the Shopify theme editor and Online Store 2.0 themes to give you a head start.

Simply select Pages from the templates dropdown menu and click Create template.

You’ll receive a blank template with a Page section. For various campaigns, this is where you can add your original page content.

Step 2: Add Sections To Your Landing Page Template

Select and style the elements you want to appear on each landing page using the menu on the side. To make the layout you want, simply drag and drop the objects.

Use language and imagery that will broadly apply to your landing pages since the content in these sections is fixed. Or make a number of page templates that you’ll only use once.

Save changes by clicking the green button in the top right corner.

Step 3: Add A New Page To Build

Create a new page in Shopify by first clicking on “Pages” in your Shopify dashboard, then clicking “Add Page”.

Step 4: Start Building Your Landing Page

Here, you can select a landing page template and begin writing your landing page’s original content.

Here, include a page title, graphics, compelling copy, and your call to action. This will appear in your landing page template’s Page section.

Using Shopify SEO features like the search engine listing preview, you can optimize your Shopify landing page for search engines.

It’s true that there are much better ways to create landing pages that truly target specific audiences. You’d need to make unique landing page templates for each page in order to give them all their own identity.

It’s feasible, but not the best solution. Even though it wouldn’t be ideal, you could program your landing page templates.

4. How Do You Make a Launch Landing Page on Shopify2

How To Create A Coming Soon Page On Shopify

There are basically only two common approaches you can take if you’re wondering how to create your own coming soon page on Shopify. Both of them allow you to easily build your store in the background at your own pace and go live in a few clicks when you’re ready.

I created some example scenarios using a fictitious company that intends to sell camping gear to first-time campers in order to highlight the differences between each strategy.

1. Use Your Shopify Password Page As Your Coming Soon Page

Using your password page is the quickest way to launch your coming soon page on Shopify. A signup form for emails, social media sharing buttons, etc. typically included as standard on most password pages.). This is suggested if you just need a straightforward placeholder page to introduce your company and grow your email list while developing your store to be one of the Optimizing Shopify Sites.

You can also give a few people access to your website while it’s still being developed because it is password-protected by simply giving them the password.

By selecting Enable password under Preferences, you can activate the password page for your Shopify store. While there, you can also explain what you intend to launch and customize your main message to visitors. When compared to using WordPress or HTML, it’s much simpler to build a maintenance mode page.

However, you’ll need to head over to your theme editor and directly customize it using the drag-and-drop website builder to complete setting up your password page as a coming soon page. The field for signing up for newsletters can be enabled, and you can add more text to frame your form.

You’ll have a coming soon page in a short while to gather email addresses while you construct your actual store. This will work for many new store owners who don’t have a big window until their opening or a pre-launch strategy to drive lots of traffic.

2. Publish A “Coming Soon” Version Of Your Theme

Another way to build your coming soon page on Shopify is to simply create two different versions of your store: a “coming soon” version that you publish in the interim as the center of your pre-launch marketing efforts, and a “working” version that you’ll continue to build for your official launch.

You can add product photos, a background image, an explainer video, CTA buttons, social proof and endorsements, social profiles, and more to this single page.

To further influence visitors and incorporate any additional pre-launch objectives you may have, such as encouraging them to support your Kickstarter campaign or follow your Instagram account, you can use the extended length and the full range of features offered by your theme.

Check out these Shopify apps to further personalize the look and feel of your coming soon page.

What Makes Shopify Stores Ruin Landing Pages?

Your conversion rate can be improved with the aid of a great landing page. However, a subpar one might actually prevent conversions from happening.

Here are some errors that, regrettably, some Shopify stores continue to commit.

Slow-loading Pages

Although we are aware that slow-loading pages reduce conversions, many store owners continue to do so. Your product pages or checkout will not be patiently awaited by customers. They’ll leave you at crucial touchpoints.

A Lack Of Videos & UGC

Customers find it much simpler to inspect your products in physical stores. Videos and user-generated content are essential if you want to give them the same sense of security in your online shop. Share product demonstrations and explainer videos with your audience to help them better understand your products and discover how to make the most of them.

Reviews Aren’t Prominently Displayed

Social proof is no longer a competitive advantage; rather, it has become standard practice. Instead of trusting you, new prospects are more likely to do so if they hear positive things about you from others. If you’ve received some favorable feedback, make sure it’s prominently displayed to aid in gaining new customers.

Not Designing For Mobile-first

There are no justifications for having mobile-unfriendly pages in 2023 because mobile commerce is taking over. It is now necessary for your eCommerce store to be mobile-first.

A responsive web design is a good place to start, but it’s not the only thing you need to make your website mobile-friendly. Beyond this, you must also think about the experience of your users. For instance, you might need to modify the fields in forms that users must fill out to share their contact information in order to better serve users on mobile devices.

Launch Landing Page on Shopify: Conclusion

While layouts and designs are crucial, there is much more that goes into making a great Shopify landing page. Additionally, keep an eye out for common errors like slow page loads or websites that aren’t mobile-first.

Additionally, it’s essential to adhere to best practices, which include social proof, user-generated content (UGC), a single, obvious CTA, great photos, and a catchy headline to encourage click-throughs.

Ivy Smith

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