Magento vs Shopify – Which Is Right For You?

The two leading eCommerce platforms are Shopify and Magento. Unlike Magento, which is self-hosted, Shopify is a hosted platform.

Magento Vs Shopify – 8 Key Differences

1. Pricing & Costs

Pricing is a key consideration when selecting a shopping cart. How much money are you planning to invest in your shop? What is the better deal for you between Magento and Shopify? We’ll compare how Magento and Shopify go about setting prices, and we’ll show you the differences.

Magento Pricing

In fact, Magento doesn’t require a monthly subscription. Installing and setting up your store on this platform are both free of charge. However, in order to publish your website, you will need to pay for a domain and hosting service. As a result, depending on your choice, the price of Magento is flexible.

In addition, you may want to think about adding a number of integrations to your website if you want to improve the capabilities of your store. On the Magento App Market, these applications can be purchased for up to $15,000 in price.

Shopify Pricing

Unlike Magento, Shopify pricing is subscription-based. There are five price tiers available, ranging from $9 to more than $2000 per month, for more information. The good news is that this plan covers both domain and hosting costs, so you won’t need to worry about doing so.

Shopify provides a more reasonably priced collection of themes and website templates for more information. The most expensive theme on Magento can cost up to $499, but the best website template on the market from Shopify is only $180. This website builder also requests a fairly complex method to determine transaction fees based on your subscription plan.

2. Themes & Templates

How their platform will look is one of the top concerns for many businesses, after issues with budget and ease of use. As a result, a customer’s first impression is crucial. Your beautiful brand and unique personality can be reflected through themes. Let’s compare the themes of Magento and Shopify!

Shopify Themes

Shopify offers a large selection of themes for more information, including 95 premium and 11 free themes. Since Shopify owners must spend between $150 and $350 to buy a theme for their captivating storefronts, these may be too expensive for some consumers, even at the price point.

Magento vs Shopify - Which Is Right For You?

Highlight features:

  • You can customize, add, switch, remove, and resize elements of your Shopify theme using the drag-and-drop editor.
  • Mobile devices can use all of the themes.
  • Simple page creation and addition.
  • Depending on your company, you can alter the color scheme and the images.
  • You can easily add social media feeds using it.

Magento Themes

Six fully mobile-responsive Magento themes are available for as little as $499.99. You can even build your theme from scratch with Magento, but this requires extensive coding knowledge or a sizable budget for hiring help.

Highlight features:

  • It offers more flexible customization (as long as you have a firm technical foundation)
  • It allows you to add animations to make your store engaging
  • Add a featured product slider to your homepage
  • You can incorporate newsletter options in your webpage footer
  • Place “cross-selling blocks” on your product pages

Ease of Use

The majority of people who launch an online store are not web designers or developers. Even users who are familiar with fundamental concepts desire a platform that is simple to set up and use.

Let’s examine the usability differences between Shopify and Magento.

Magento Ease of Use

When it comes to usability, Magento is not as user-friendly as Shopify, especially for non-tech users. Although this platform gives users total control over their website, installing and setting up their online business requires extensive technical knowledge.

Shopify Ease of Use

On a different note, Shopify clearly holds leverage against Magento. This eCommerce solution is incredibly simple to use because of the nature of a hosted platform. In addition, Shopify is designed to be used by both tech-savvy users and non-technical users. Users of Shopify will therefore have little trouble setting up their stores.

Apps & Extensions

Extensions are a workaround for you if you want to add more functionality to your website in addition to what themes already provide for its look and feel. App stores and extensions are offered by all systems. You can add numerous features to your e-commerce site with the majority of these applications by simply clicking on them.

Magento Extensions

At the moment, Magento provides nearly 3600+ extensions through the Magento marketplace. In addition, no comprehensive coding knowledge is required to install and implement these extensions (read more about top 7 Magento Extensions).

Additionally, there are a few highlight extensions that are very helpful. For instance, using the Product Pre-Order plugin, you can automatically email potential customers whenever a new product is available. Mageplaza also lets you promote products by giving them custom discount options.

Additionally, we want to call attention to Magezon, an Adobe Exchange Partner. They offer a variety of free products as well as high-quality and reliable Magento Extensions like Magezon Builder (the key product package).

Shopify Apps

In fact, Shopify App Store provides over 4200+ free and paid apps to add features, control your store, and boost sales. For more information, we introduce you to some popular Apps like Trust Hero by Booster Apps, you will have the ability to show trust icons to your visitors and potential customers to decrease cart abandonment (read more must-have Shopify Apps).

To reach your target audience, Shopify also gives you the benefit of integrating marketing email campaigns, like the MailChimp account.

Marketing Features


Actually, SEO, which stands for search engine optimization, enables you to improve the SEO of your eCommerce website because it will influence how well your store ranks. Both shopping carts have options in this area that are fairly comparable when comparing Magento and Shopify.

On both Shopify and Magento SEO, you can easily edit the page title and description to define how your store displays in the search results pages and add alt text to images to help search engines understand what they are all about. To improve the Google ranking of your online store, for instance, you can look at this Magento SEO guide.

Additionally, the Magento Marketplace and the Shopify App Store both sell additional SEO applications. For instance, Shopify’s app SEO Booster enables you to quickly identify issues with SEO and address them.

Other Marketing Features

To help you market your online business, both Magento and Shopify offer a robust set of marketing tools. For instance, users of Magento are free to create flexible coupons for various uses, make landing pages for various categories, or manage newsletters.

Shopify, meanwhile, provides a built-in email tool for sharing updates and promoting your products. In addition, this tool offers a bevy of beautiful email templates that you can personalize while still remaining professional.

Payment Fee

Shopify Payment

For more information, visit Shopify’s website. There are over 100 different Payment Gateways available to you, but you will need to pay some extra costs.

Credit Card Processing Fee

You will be charged by your payment provider for completing all transactions, including data transmission between buyers, sellers, issuing banks, and acquiring banks. In accordance with the Shopify Plan you select, you will be charged.

Transaction Fee

Depending on the plan you select, Shopify charges you a specific fee for each transaction.

  • Shopify Lite: 2.4%
  • Basic Shopify: 2%
  • Shopify: 1%
  • Advanced Shopify: 0.5%
  • Shopify Plus: 0.15%

To save the cost for e-merchants, Shopify also has a payment processor that is friendly to use called Shopify Payments and it’s definitely free. On the other hand, if customers use Shop Pay, they can enjoy a free transaction!

Magento Payment

In fact, Magento doesn’t have a built-in payment system, so you must purchase a transaction fee for each extension you download from the Magento marketplace. Magento currently offers store owners 339 options to choose from.

For example, if you choose PayPal as your Magento payment gateway, PayPal will charge you 3.49% + $0.49 for every transaction processed within the US and 5.0% for international cards (with no setup or monthly fee).

Multi-language support is crucial if you want to dominate the global eCommerce market because Magento’s payment apps support various languages.

Help & Support

Shopify Support

Spectacularly, Shopify outperforms other rivals by offering pretty dedicated help and support. A knowledgeable team is on call 24/7 via phone, email, and live chat to answer questions and provide quick solutions for customers’ issues. Users of Shopify can also explore the community forums, help section, API documentation, and numerous video tutorials.

A professional certified Shopify expert can be hired instead to ensure maximum problem resolution and flawless business operation.

Magento Support

Being a self-hosted solution, If you don’t sign up for the Magento Commerce Cloud plan for B2B, Magento won’t provide you with any along the way in the way of live chat, phone, or email support.

Is Magento Better Than Shopify?

Magento vs Shopify - Which Is Right For You?

It depends on the requirements of your store, we’ve determined. Do you desire to create distinctive customization? Magento is more effective at producing unique, personalized experiences for customers. Looking for simplicity? Shopify is useful for business owners who want to create a straightforward online store that doesn’t require much coding or technical knowledge.

However, Magento is a great choice if you have a team of developers or technical expertise. It’s challenging to match the functionality and open source version that are powered by an amazing community. If you don’t have the resources to devote to building these special experiences, Shopify can offer a straightforward, user-friendly storefront.

Magento Vs Shopify – Summary

In conclusion, the comparison of Magento and Shopify above has shown you their main points of similarity and distinction. Let’s now quickly review the feedback from the client.

The majority of Shopify customer reviews are favorable, and users frequently emphasize how simple it is for new users to set up an account and begin selling on the platform. According to numerous users, Shopify satisfies their e-commerce requirements and enables them to expand their businesses. The payment processing fee is the Shopify drawback that users consistently point out. This seems to be a legitimate complaint considering that rival websites like Volusion and BigCommerce don’t impose this fee.

The user reviews for both Open Source and Commerce for Magento, on the other hand, are utterly inconsistent. Customers frequently comment on Magento’s customization capabilities, particularly given that it is an Open Source platform. Users also draw attention to Magento’s extensive feature set. Regarding the drawbacks, users emphasize how challenging it is to use the platform and how much time, effort, and money it takes to set up your store and train staff members to use it. Despite Open Source being available for free download, a lot of users also criticize Magento’s price.

Searching for the perfect e-commerce platform for your business? Don’t miss our comprehensive VS articles. Click the following logo to start exploring the differences among these platforms.

Ivy Smith

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