Not sure which is better: Shopify or Magento? These two companies are among the most widely used ecommerce platforms available right now, so you’re not alone. To learn more about these two platforms, see our guide!
An easy-to-use platform for creating online stores is Shopify. Both beginning businesses and those with high volume can be supported with a monthly fee.
Like WordPress, Magento is an open-source platform that you can download and install on your computer for free. However, you’ll have to pay for web hosting ($10 per month on average), security, and extensions (which are similar to apps), which we’ll go into more detail about below.
Although it’s a strong platform, without coding experience it will be difficult to meet your ecommerce objectives. It’s more suitable for enterprise-level businesses with their own development teams.
How can we tell what will work best for your store? To begin with, we have put a number of ecommerce platforms through our in-depth research procedure, which included asking individuals just like you to try them as well. For each platform, we’ve also determined scores in crucial categories like value for money, sales tools, customer support, and more.
The platform’s features are one of the most important considerations when deciding which e-commerce platform is best for you.
In fact, the variety of features offered by Shopify’s platform is one of the reasons it is so well-liked. When contrasting, for instance, Shopify and BigCommerce, one of the things that set it apart from other software of a similar nature is the features that are offered. Some of Shopify’s unique capabilities include:
- Shopify Payments: Shopify offers its own payment processor as part of its platform; using Shopify Payments entails no additional transaction costs.
- Abandoned checkout recovery: Automatically send an email to users with a link to their abandoned card encouraging them to complete their purchase
- Platform for blogging: In addition to your store website, you also have a blog where you can post articles and invite customer discussion.
- Shopify handles taxes on a country and state-by-state basis automatically.
- Mobile app: You can manage your orders, products, staff, and customers while you’re on the go thanks to Shopify’s customizable mobile app.
- Advertising: Shopify offers sophisticated advertising features like social media integration, SEO optimization, discounts, and loyalty programs.
- Shopify App Store: You can download over 7,000 apps from the Shopify App Store to increase the functionality of your store, ranging from email marketing to dropshipping.
- Customer support: Shopify provides its users with access to its help center, discussion forums, and e-commerce university in addition to 24/7 support.
Similar to Shopify, Magento is renowned for the extensive list of features built into its platform. Here are a few highlights:
- Instant checkout: In addition to your standard shopping cart features, Magento also enables users to quickly and easily complete their purchases on a single page.
- Site administration: Magento has sophisticated site administration features that let you manage multiple websites and shops from a single admin. You can also create, preview, and schedule content updates.
- Payment processing: Magento integrates with over 300 additional payment gateways, including international gateways, and supports well-known payment processors like PayPal and Braintree.
- Reporting: The Magento platform gives you access to 100 predefined reports, nine reporting dashboards, as well as the option to create and modify your own reports.
- Customer growth: Magento provides you with a variety of ways to interact with and support your customers, including guest or login checkout, email marketing campaigns, coupons, promotions, product wishlists, and a gift-wrapping option.
- International commerce: Magento enables you to manage multiple country sites from the same store or environment in addition to integrating with international payment gateways. You can support various currencies, languages, and tax rates (including EU fixed product taxes) with Magento.
- Add-ons: To enhance the functionality of your store, you can download over 4,500 different add-ons and extensions from the Magento Marketplace.
But just as Shopify’s subscription has different capabilities from one another, so does Magento Commerce. The table below highlights some of the primary distinctions between Magento’s two offerings. You’ll see that Magento Commerce has a lot more built-in features.
If you are interested in other platforms vs Shopify, check the following guides!
- Shopify vs Amazon – Complete Comparison 2022
- Shopify vs. GoDaddy – Which One Is Better
- Ecwid vs Shopify – Which One Should I Choose
- Shopify VS Square – Which One Is Better To Use In 2022
- Shopify vs WordPress: Which One Should You Try? [2022 Guide]
- Big Cartel vs Shopify – Which To Choose
Magento Vs Shopify – Pricing & Costs
Pricing is a key consideration when selecting a shopping cart. How much money are you planning to invest in your shop? Which one offers a better price for you, Magento or Shopify? We’ll demonstrate the differences between Shopify and Magento’s price-setting procedures.
In fact, Magento doesn’t require a monthly subscription. Installing and setting up your store on this platform are both free of charge. But before you can publish your website, you’ll need to pay for a domain and hosting service. Because of this, the cost of Magento can vary depending on your choice.
Additionally, you can think about including a number of integrations on your website to expand the capabilities of your store. The price of these applications, which can range up to $15,000, can be found on the Magento App Market.
Unlike Magento, Shopify pricing is subscription-based. There are five price tiers available, ranging from $9 to more than $2000 per month, for more information. The good news is that this plan covers both domain and hosting costs, so you won’t need to worry about doing so.
Shopify provides a more reasonably priced selection of themes and website templates for more information. The most expensive theme on Magento can cost up to $499, but Shopify’s top-of-the-line website template is only $180. Additionally, this website builder requests a convoluted method for calculating transaction fees based on your subscription plan.
Magento Vs Shopify: Apps and Add-Ons
While both Shopify and Magento have a lot to offer, you’ll still want to make sure that you can extend the functionality of your website with additional apps and add-ons. Integrations are useful if you want to expand the functionality of your store with WooCommerce or PayPal.
Apps and extensions are available from both Shopify and Magento, helping you to broaden the functionality of your website. With links to different membership plugins, you can convert your website into a community edition. To increase your chances of making a sale, you could instead choose apps for things like countdown timers.
There are thousands of free and paid apps to choose from, which puts Shopify much closer to WordPress in terms of options when it comes to apps and additions. Bear in mind, though, that some of the options will necessitate some familiarity with coding.
The good news is that adding most plugins only requires a button click. These give you access to features like trust icons that lower the likelihood that your shopping cart will be abandoned or social buttons that increase the likelihood that you will connect with others. Your CMS and eCommerce solution can be expanded however you like.
On the other hand, there are thousands of paid and free extensions available for Magento. If you don’t fall under the category of today’s magneto developers, you can still add a lot of functionality without knowing how to code.
You can include gift cards and functionality for abandoned carts on your website with just a few mouse clicks. Additionally, business owners have the choice to integrate features like pre-order functionality or banner sliders with SaaS apps found online. With the help of Magento, you can do a lot with your e-commerce business, whether you want to increase your market share or enhance your order management options.
Although Shopify frequently ranks among the best options for apps and extensions, it can’t compete with Magento 1. One of the reasons this site builder is so well-liked is because of its addons.
Magento Vs Shopify: Payment Processors
Make sure you have a variety of excellent ways to accept payments when comparing options for your website like BigCommerce, Magento, Shopify, and many others. After all, if transactions can be completed safely, your site will only be profitable.
You can accept online credit part payments and other transactions from your customers with Shopify and Magento, respectively. Shopify Payments, its in-house integrated payment processor, even has its own name. You won’t have to pay Shopify’s transaction fees if you choose this option.
You can also still use services like Paypal and Amazon Pay if you’d rather stick with a method of payment that your customers are already accustomed to. It’s important to keep in mind, though, that each transaction will require payment.
One of the most incredible shopping tools available, Shopify supports more than 100 different external payment processors.
On the other hand, novices and Magento developers can also access a variety of payment options, though their implementation might be a little more difficult. Since you won’t be using a hosted platform, you will require a few slightly different skills.
With more than 150 options for payment integration, Magento supports all of the well-known and popular payment processors. You can also sell to customers abroad because you have access to a variety of payment options in various languages and nations.
While Shopify may offer the quickest and easiest method of integrating your payment processor, Magento offers a few more options for selling internationally.
Where Shopify Wins
Both Shopify and Magento have a lot to offer. However, there are certain areas where Shopify stands out:
In the end, one of the factors that makes Shopify a top e-commerce platform is its usability. Whether you’re a beginner or have more technical experience, Shopify’s platform is clear, simple, and straightforward to use. You can quickly and easily design your store with Shopify’s theme options and drag-and-drop builder. The fact that Shopify is so easy to use is ultimately one of the main factors in customers’ favoring the platform.
Despite having a wide range of features, Magento is not very user-friendly, particularly when compared to Shopify. Because it requires advanced development skills and knowledge to set up, Magento Open Source is particularly challenging. Despite the fact that Magento Commerce is a little simpler, the sheer number of capabilities makes the interface more challenging and makes it challenging to get your store up and running.
Due to Magento’s lack of transparent pricing for its Commerce offering, we must draw the conclusion that Shopify is superior even though costs for Shopify may go beyond its actual price structure (taking into account themes, shipping services, and add-ons). If you’re thinking about joining Shopify, you can budget your spending because you know how much it will cost to set up your store and how much it would cost for any other business to use Shopify. Furthermore, Shopify’s subscription cost is reasonable when compared to other platforms that are comparable, such as Volusion. On the other hand, with Magento Commerce, you have no starting point for pricing and no way of knowing whether you’re actually getting a fair price after speaking to its sales team.
Furthermore, although the “free” Despite the open source nature of Magento’s options appearing appealing, you might end up paying more than you would for a different platform. Magento Open Source may prove to be a more costly (and time-consuming) option than you might anticipate when considering web hosting, security, and especially development costs.
Where Magento Wins
Although Shopify provides you with more user-friendliness and transparent pricing than Magento does, Magento excels in the ways you can customize and expand the capabilities of your e-commerce store.
The feature set of Magento appears to be unmatched by any other e-commerce platform, including Shopify. More often than not, Magento will enable you to operate your e-commerce store in the manner you desire. Particularly impressive features of Magento include its instant cart checkout, content preview, and global commerce capabilities. Magento Commerce simply offers more features, even though Shopify also has a large feature set.
Add-ons and Customization
Aside from its extensive feature set, another advantage of Magento is that you can add any feature you require if the platform doesn’t already have it. Nearly twice as many apps and integrations as those in the Shopify App Store are offered in the Magento Marketplace. The range of these integrations enables you to fully customize your store and increase functionality to meet your operational needs. Additionally, many of the integrations included in the Marketplace are “Magento Partners,” who work with to improve the capabilities of their stores using Magento.
Additionally, Magento’s Open Source option gives you a totally distinct way to design and modify your store, even though it may not be appropriate for all businesses. Magento does give you that ability where other e-commerce platform offerings don’t if you want the freedom and have the resources to develop your store with an open-source platform.
Which is the Suitable Platform for You?
If you choose a platform that is too complicated to use, you won’t be able to build the kind of online store you want, which might reflect poorly on your company.
Shopify is far easier to use than Magento. It is a known fact that Shopify is a drag-and-drop website builder that allows you to easily customize your store by rearranging the elements on the page however you see fit.
Shopify received a rating of 4.1 out of 5 for ease of use, while Magento received a 2.5. In essence, Shopify is designed for users of all technical levels, whereas Magento is restricted to web developers.
In comparison to Shopify, Magento’s learning curve is quite steep. To create the online store you want, you’ll need to understand technical language and write code, or you can hire a web developer to do it for you.
More user-friendly than Magento is Shopify. The ability to customize your store however you like with code makes Magento more flexible than Shopify, but it’s also much trickier to use overall, making it challenging for most users to create a store they can be proud of.
Searching for the perfect e-commerce platform for your business? Don’t miss our comprehensive VS articles. Click the following logo to start exploring the differences among these platforms.