PrestaShop vs. Shopify 2023 – Which One is Better

E-commerce functionality is available on PrestaShop and Shopify in equal measure. Due to its extensive selection of marketing modules, PrestaShop is slightly more powerful than Shopify.

Check our PrestaShop vs. Shopify guide to gather more information about the two platforms’ highlights, which one to choose for better business.

Overview of PrestaShop Vs. Shopify

PrestaShop vs. Shopify 2023 - Which One is Better

PrestaShop and Shopify have a striking similarity at first glance. Both PrestaShop and Shopify allow you to build and customize your online store, add and market your products, accept payments, manage and complete orders, and give your customers online shopping cart functionality. PrestaShop and Shopify, taken together, are comprehensive platforms with a wealth of built-in features.

If you look closer, you’ll notice one significant difference. Shopify is a fully-hosted platform available on a paid subscription basis. In other words, Shopify manages security, upgrades, and maintenance for your online store in exchange for the subscription fee you pay to use the software.

Contrarily, PrestaShop is an open-source platform. PrestaShop can be downloaded for free, but installation, web hosting, and any necessary upkeep and updates must all be done by you. As open-source software, PrestaShop gives you access to its code, allowing you to edit and adjust it specifically for your needs.

PrestaShop Feature Highlights

In addition to providing impressive out-of-the-box functionality, PrestaShop allows you to completely customize its platform as you see fit. Here are some of the most significant features:

  • Store Development: PrestaShop’s main theme can be modified using the PHP programming language. Alternatively, you can select one of the nearly 6,000 paid and free theme templates available in the PrestaShop Add-ons Marketplace and alter it to fit your company’s needs. Despite the fact that you must purchase your own web hosting, PrestaShop does provide a pre-installed and secure hosting option that you can choose to purchase from its hosting partner, 1&1 IONOS.
  • Products and Inventory: PrestaShop allows you to list your physical and digital goods for online sale and organizes them using categories, features, values, variants, and packs. You can create suppliers and manufacturers to be associated with specific products, sell goods that can be customized, and keep track of the inventory of each of your products.
  • Payments: PrestaShop enables you to accept (and provide your customers with) a variety of payment options, including debit and credit cards, bank wire, checks, and cash on delivery. There are many payment processors you can integrate with, including reputable companies like PayPal, Stripe, Square, and Authorize.Net. Both free and paid payment integrations are available through PrestaShop’s marketplace and partner networks.
  • Orders and Shipping: Using PrestaShop, you can design your order, fulfillment, and returns workflow. You can also manage all orders from the admin area and send pre-written emails to your customers at various stages of the process. PrestaShop gives you the option to customize your shipping options, including delivery zones, shipping services, shipping costs, and local taxes.
  • Selling Internationally: This platform gives businesses looking to sell internationally-specific tools. PrestaShop enables you to manage multiple stores from a single interface, set currencies, use a multilingual product sheet, and make sure your checkout procedure complies with European regulations.
  • Marketing and Advertising: PrestaShop lets you make coupons, price guidelines, special offers, and discounts. It also lets you cross-sell, advertise, and make product recommendations. Additionally, PrestaShop offers SEO tools, abandoned cart email functionality, social media platform integrations, and categorical reporting and tracking. PrestaShop gives you the ability to develop a customer database, create customer groups to personalize the experience, receive notifications, set default replies, and manage any customer service requests.
  • Integrations and Add-ons: PrestaShop provides over 10,000 free and paid modules, themes, and services in its marketplace, incorporating everything from blog tools to shipping and tax plug-ins to marketplace sales channel connections. This is useful if you want to integrate with a third-party tool or add functionality you’re missing.
  • Support for customers: PrestaShop’s website has resources for customers, such as documentation, webinars, videos, tutorials, and a community forum. It also gives you the choice to buy a customer support plan, which gives you access to individualized technical support for your store, unlike many open-source platforms. PrestaShop also offers training sessions led by its experts to show merchants, developers, and other professionals how to use the platform.

Shopify Feature Highlights

Unlike PrestaShop, where you receive all of its included capabilities when you download the software, the feature set you have with Shopify depends on which of its subscription plans you choose. The functionality of the Shopify plans grows along with their price. Some of the most notable features of Shopify as a whole include:

  • Store Builder: To create your online store with Shopify, you can choose from one of its over 80 paid and free themes and customize it using their drag-and-drop builder. Every Shopify store comes with a blog and a full content management system, and all of their stores are mobile-ready.
  • Web Hosting and Security: Shopify provides web hosting for all of its online stores, as well as a free SSL certificate, instant upgrades, unlimited bandwidth, and 24/7 monitoring. Shopify also gives you the option to use your own business domain name or purchase one through them.
  • Products and Inventory: Shopify allows you to list an unlimited number of items (including digital ones), make product variations, and categorize and arrange your stock based on the season, sales, and other factors. Shopify keeps track of your inventory and halts sales of a product when the available stock is depleted.
  • Shopping Cart: Shopify lets you customize your shopping cart and checkout, allowing you to set up free shipping, automatic taxes, flexible shipping rates, multiple checkout languages, and emails for abandoned carts.
  • Payments: Shopify gives you the choice of using its own in-house processing, Shopify Payments, or integrating with any of over 100 external gateways to accept payments online in your Shopify store.
  • Orders and Customers: Shopify allows you to fulfill one or multiple orders with one click, connect to fulfillment centers and dropshipping apps, and set up automated store emails. Additionally, you can create customer groups and profiles, let customers check out as guests or create accounts at checkout, and provide refunds.
  • Marketing and Analytics: Shopify offers generated sitemaps and built-in SEO tools. You can sell on Facebook and other online marketplaces with Shopify, as well as enable product reviews, offer discounts and gift cards, integrate with your social media accounts, and offer discounts and gift cards. You can also track sales, orders, and web analytics on your Shopify dashboard. You can also create reports and link Google Analytics with it.
  • Mobile App for Shopify: With Shopify, you can manage your store while on the go by downloading its free mobile app. You can manage inventory, accept payments, complete orders, send shipping notifications, and communicate with customers using the app. Plus, all of your data syncs automatically between the Shopify app and your online store.
  • Shopify App Store: You can download add-ons from the Shopify app store to increase the functionality of your store or integrate it with third-party tools you already use. The Shopify app store includes over 7,000 free and paid integration options, spanning from email marketing platforms to chatbots to accounting software.
  • Customer Support: Shopify offers dedicated customer support from its team 24/7 by email, live chat and phone. The Shopify website also offers customer resources like forums, the Shopify Help Center, which has FAQs, user manuals, and tutorials, and its Shopify Learn section. A library of experts, including designers, developers, and marketers, is available at Shopify, and you can hire them for specialized, hands-on support with your e-commerce operations.

If you have Shopify variant images not working issue, you can check this guide for step-by-step help.

What’s the Difference Between PrestaShop and Shopify?

PrestaShop vs. Shopify 2023 - Which One is Better

PrestaShop is an open-source eCommerce platform that allows for more customization, whereas Shopify is a subscription-based eCommerce platform that provides a simpler, more user-friendly experience. This is the main distinction between PrestaShop and Shopify. PrestaShop gives you more control over the look and feel of your store, but it does require more technical know-how to set up and maintain. Shopify, on the other hand, is less customizable but easier to use and provides more built-in features.

Which One is Better: PrestaShop Or Shopify?

In conclusion, if you want to kick off a business without technical skills, An excellent choice is Shopify. Shopify is unquestionably a good option for you to manage your business because it offers unlimited products, advanced eCommerce functionality, professional reporting, and a large selection of outputs. The price can be actively managed by this platform, which is simple to use.

On the other hand, if you have from small to medium store size and just want a platform that can provide you with the customization and the ability to sell without a hitch, do it on PrestaShop. Thousands of add-on modules and pre-made themes are another aspect of this platform that set it apart from the competition. You don’t need to worry about any maintenance, the setup is simple, and you can get started for free.

Last but not least, in PrestaShop vs Shopify, there is no objective winner, the right platform works best for your business.

PrestaShop vs. Shopify: FAQs

Is PrestaShop Good for ECommerce?

To start your online business, PrestaShop is a reliable eCommerce platform. It provides users with total control over the website and supports many eCommerce features.

Which is Better PrestaShop Vs Shopify?

Leading eCommerce platforms on the market include PrestaShop and Shopify. PrestaShop allows users the freedom to customize their websites, whereas Shopify is an all-in-one solution packed with features.

Is Shopify Free?

On its pricing structure, Shopify doesn’t have a free plan. Depending on the user’s choice, Shopify’s monthly price will range from $29 to $229. The 14-day free trial offered by Shopify (You can also check how to cancel Shopify Free Trial here), however, enables users to get a taste of how it functions.

How Much is Shopify Per Month?

The Shopify monthly fee can vary depending on the eCommerce plan you select, the extra charges for Shopify themes, Shopify apps, and the transaction fee.

Searching for the perfect e-commerce platform for your business? Don’t miss our comprehensive VS articles. Click the following logo to start exploring the differences among these platforms.

Ivy Smith

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