Can I Resell on Amazon to Make Money – Ways to Earn Income

Are you looking for a lucrative way to generate income online? Reselling on Amazon offers a promising opportunity to make money and create a thriving online business. With the power of e-commerce, you can turn your passion for shopping into a profitable venture. So how to resell on Amazon to make money?

If you’re intrigued by the idea of reselling on Amazon to make money but don’t know where to start, you’re in the right place. In this comprehensive guide, we’ll walk you through the steps to begin your journey as an Amazon reseller, from signing up for an Amazon Seller account to optimizing product listings, and ultimately, dominating the Buy Box.

How To Get Started Reselling On Amazon?

Resell on Amazon to Make Money

This is a tutorial that outlines the steps to become an Amazon reseller:

Step 1: Register for an Amazon Seller Account

To register for an Amazon Seller account, you can choose to sign up as an individual or a professional seller. The registration process requires your government ID, credit card, and tax details.

Individual accounts are free to create, but you will be charged $0.99 for every product sold on Amazon, in addition to the standard 15% commission fee. Professional accounts, on the other hand, require a monthly fee of $39.99 but offer access to additional tools and features. The $0.99 fee is waived for professional accounts.

If you start as an individual seller, you can upgrade to a professional account once you exceed 40 sales in a month.

Step 2: Conduct Product Research for Selling on Amazon

Resell on Amazon to Make Money

In order to achieve profitability through reselling products on Amazon, it is crucial to select products that are both popular and have minimal competition.

Selling a highly competitive product with a narrow profit margin will result in low profits. Conversely, if the product does not have a high demand, insufficient sales will lead to financial losses.

To assist you in identifying the most successful products to sell on Amazon, consider the following recommendations:

1. Prior to listing the product or making bulk purchases, it is advisable to obtain product samples.

2. Explore consumer forums to identify products that are in high demand among potential buyers.

3. Steer clear of fragile or heavy items that may incur additional shipping costs.

4. Refrain from listing restricted products, such as alcohol and hazardous items.

5. Avoid offering products that are challenging to assemble.

6. Opt for products with a profit margin exceeding 30%. Utilize extensions such as Jungle Scout or Helium10 to assess a product’s performance on Amazon. These tools provide insights into sales history, price history, and overall product profitability.

7. Do not list seasonal items, as their demand fluctuates throughout the year.

By adhering to these guidelines, you can effectively select the most suitable and profitable products to sell on Amazon.

Step 3: Finding Stores or Suppliers for Products

Resell on Amazon to Make Money

Finding the best deals is crucial for success as an Amazon reseller. For those engaged in retail arbitrage, it is necessary to visit multiple stores in order to find the most favorable bargains. Hypermarkets like Walmart and Target often have clearance sales where prices are significantly lower than the retail price on Amazon.

Warehouses such as Costco and Sam’s Club offer extremely low prices on clearance products, but a paid annual membership is required to access their pricing. Department stores like Macy’s, Kohl’s, and Nordstrom frequently have end-of-season sales with heavily marked-down prices. Additionally, outlet malls and liquidation stores are good places to find low-priced goods, as they often receive unwanted or excess inventory from retailers.

For those involved in online arbitrage, the search for great deals takes place on online stores and websites. To streamline the product research process, online arbitrage tools like Tactical Arbitrage, Keepa, and RevSeller can be utilized. These tools scrape through millions of product listings and present potential deals based on the parameters set by the user.

Alternatively, if dropshipping is the preferred method, there is a list of dropshipping suppliers available that provide access to millions of products across various categories. Another option is to explore Alibaba dropshipping, where one can work directly with factories and manufacturers to dropship products on their behalf.

When ready to create private label products, Alibaba suppliers can be approached to produce a line of branded products. Lastly, for those interested in buying wholesale, local suppliers or China wholesale vendors can be sought out for the purchase of low-priced or white-label products.

If you want ro buy unclaimed Amazon packages or Amazon Return Pallets, our guide can help you!

Step 4: Create Optimized Listings On Amazon

Resell on Amazon to Make Money

To add a new product for sale, access your Seller Central account. If you are selling an existing product, you can easily locate it in the Amazon catalog by searching for its name, unique code (UPC), barcode (EAN), book number (ISBN), or Amazon identification number (ASIN).

To ensure that your product listing is visible to Amazon buyers, it is crucial to optimize it with Amazon SEO. This will help your listing rank higher in the search results. An optimized listing on Amazon should meet certain criteria, such as having relevant keywords in the title and description, high-quality images and videos, clear product descriptions, and informational bullet points that highlight the product’s unique selling points (USP).

By following these guidelines, you can increase the visibility of your product listing on Amazon and attract more potential buyers. Remember to regularly update your listing with any changes or new information to keep it relevant and up-to-date. With a well-optimized product listing, you can increase your chances of making sales and growing your business on Amazon.

Step 5: Send Your Products To Amazon FBA

When you ship your products to an Amazon fulfillment center and utilize Fulfillment By Amazon (FBA), Amazon takes care of the storing, packing, and shipping of your goods. This not only saves you time and effort but also makes your products Prime eligible.

By having the Amazon Prime badge, your conversion rate can increase significantly as customers are offered free two-day shipping. However, it is important to note that using Amazon FBA comes with an additional cost of 10% to 20% of your revenue on top of Amazon’s referral fees.

Nevertheless, if you find that Amazon FBA fees are too high for your products, there are alternative ways to fulfill your orders. One option is Fulfillment by Merchant (FBM), where you are responsible for storing and shipping your own orders. With FBM, you have full control over the entire process, from start to end. The only fee you need to pay is Amazon’s standard closing fee, in addition to your own shipping and storage costs.

Resell on Amazon to Make Money

Another option is Seller Fulfilled Prime (SFP), a unique fulfillment method that allows you to ship your own orders with Amazon Prime eligibility. To qualify for SFP, you must have a high seller rating and meet Amazon’s strict shipping and fulfillment requirements.

If neither FBA nor FBM is suitable for your needs, you can consider using a third-party logistics company (3PL) to handle your shipping and fulfillment. This allows you to outsource these tasks to a specialized provider, potentially reducing costs and streamlining your operations. Ultimately, the choice between FBA, FBM, SFP, or a 3PL depends on your specific requirements, budget, and preferences.

Step 6: Win Buy Box

The Amazon Buy Box is a crucial feature for sellers on the platform. It is a white box that appears on the product detail page and contains buttons for “Add to Cart,” “Buy Now,” and “Add to List.”

However, only sellers who meet Amazon’s performance-based requirements are eligible to win the Buy Box. Those who don’t win it are placed in the “More Buying Choices” box. Winning the Buy Box is essential for sellers who want to be successful on Amazon, as 82% of Amazon sales go through it.

To win the Buy Box, sellers must compete with other merchants who sell the same product. To have the best chance of winning, sellers must meet certain conditions. They must have a professional Amazon sellers account, sell new products, have a strong on-time shipping record, have a high seller rating, offer competitive pricing, and have inventory in stock.

To check for Buy Box eligibility, sellers can go to their “Manage Inventory” page and navigate to “Preferences” > “Buy Box Eligible.” They should see a column that displays the Buy Box eligibility status for each of their products.

The fulfillment method used by sellers also carries an impact on their chances of winning the Buy Box. Generally, Amazon FBA merchants have a better chance of earning the Buy Box. However, FBM sellers can still win the Buy Box if they have a high seller score and sell their products at a low price.

If sellers are having problems winning the Buy Box for their products, they may need to reduce their price further. Overall, winning the Buy Box is crucial for sellers who want to be successful on Amazon, and meeting the eligibility requirements is essential to achieving this goal.

Step 7: Market Your Product

Resell on Amazon to Make Money

To generate sales reselling products on Amazon, a marketing strategy is essential. One important aspect to consider is customer reviews. These reviews and ratings play a crucial role in a shopper’s buying decision, especially since they cannot physically see or feel the product.

To increase the chances of receiving positive reviews, it is recommended to include a thank-you card in the packaging. This gesture shows gratitude towards customers for their purchase and can also serve as a platform to request a review. Additionally, utilizing Amazon’s Request a Review feature can be an effective way to ask for feedback.

Another strategy to boost sales is promoting the product on social media platforms. However, it is important to go beyond simply posting about the products on channels like Facebook and Instagram. The ultimate goal is to create a brand identity and reach potential customers outside of Amazon.

This can be achieved by engaging in conversations with followers and sharing interesting facts and how-to videos that resonate with the target audience. Furthermore, linking social media accounts to the Amazon brand page and product listings can help increase the number of followers and expand the reach of the marketing efforts.

Running Amazon PPC ads is another effective method to increase sales. By identifying the keywords that customers are using to find the products and bidding on these keywords, sellers can ensure their products appear prominently in search results. This can significantly enhance visibility and attract more potential buyers. Implementing a well-planned PPC ad campaign can be a valuable tool in gaining a competitive advantage over other sellers on Amazon.

Is It Legal To Resell Products On Amazon?

Resell on Amazon to Make Money

The legality of reselling products on Amazon is a topic of interest for many sellers. It is important to note that reselling products on Amazon is completely legal. Once you purchase a product, you have the right to resell it online or offline. This is due to the “first-sale doctrine” which limits the control that intellectual property owners have over the resale of their goods. However, there are some exceptions to this doctrine, such as record and software rentals.

Amazon is a popular platform for reselling products. If you search for a branded product on Amazon, you will likely find multiple vendors selling it. This is because Amazon allows the reselling of practically anything. However, there are some restrictions on reselling certain brands.

In some cases, you may need to obtain pre-approval from Amazon before listing certain products. Although Amazon does not have an official list, sellers have been asked to seek approval for products from brands such as Adidas, Lego, Disney, L’oreal, Marvel, Samsung, RayBan, and Under Armour.

If you want to avoid the approval process, it is recommended to choose to resell products from generic brands. This will allow you to avoid any potential issues with Amazon’s restrictions on reselling certain brands. It is important to note that while reselling products on Amazon is legal, it is important to follow Amazon’s guidelines and policies to avoid any potential issues. By doing so, you can ensure a successful and profitable reselling experience on Amazon.

How Reselling On Amazon Works?

Reselling on Amazon involves a simple process that can be summarized as follows. Firstly, you purchase a product from a retail store, online retailer, or wholesaler at a price significantly lower than the market rate. After acquiring the product, you proceed to list it on Amazon using the Amazon Seller app, adding a markup to the original price.

Related: How to Sell Wholesale on Amazon

Once a customer decides to purchase your product, you have two options for order fulfillment. You can either ship the product yourself or opt for Fulfillment by Amazon (FBA), where Amazon takes care of the shipping process on your behalf. In the case of dropshipping, if you choose this method, the supplier directly ships the product to your customer.

The final step in the reselling process is to calculate your profit. You determine the difference between the cost of the product you acquired and the selling price on Amazon. However, it is important to note that Amazon charges a referral fee, which is deducted from your profit. By considering these steps, reselling on Amazon can be a lucrative venture for individuals looking to generate income through online retail.

What Are The Best Products To Resell On Amazon?

When considering selling on Amazon, it is important to conduct thorough research to ensure that you are making informed decisions. With a vast array of products available on the platform, it can be challenging to identify the right one for your business. Therefore, it is crucial to determine the product you want to sell and where it should be placed in the marketplace before you start selling.

To maximize your chances of success, it is advisable to find low-competition products with high demand. This will increase the likelihood of customers purchasing from your store instead of your competitors. It is also essential to ensure that your product is competitively priced, as buyers may be deterred by cheaper options. Therefore, it is crucial to find a balance between low competition and pricing that is attractive to customers.

Finally, it is important to find high-margin products with ample inventory available online or offline. This may involve purchasing bulk quantities directly from manufacturers to save on shipping costs. By doing so, you can ensure that you have a steady supply of products to meet customer demand and maximize your profits. Overall, conducting thorough research and finding the right product can help you succeed as an Amazon seller.

Resell on Amazon to Make Money

Alternatives To Reselling On Amazon

Reselling on Amazon may not be an ideal scalable business model due to the significant amount of time required for product sourcing. Without a steady supply of goods, resellers are constantly searching for new deals. Among the various Amazon reselling models, retail arbitrage demands the most effort as it involves physically shopping at brick and mortar stores. On the other hand, online arbitrage is less labor-intensive but requires constant monitoring of online deals that can quickly disappear.

In comparison, dropshipping and buying wholesale are considered superior ecommerce models to retail and online arbitrage. These models provide resellers with a reliable supply of products and established suppliers. However, the most effective way to resell on Amazon is by selling your own private label products. This approach allows you to establish your own brand, which in turn builds credibility and prevents others from undercutting your prices or stealing your buy box.

Ultimately, the ultimate goal should be to have your own website where you can create a strong brand and customer base. Reselling on Amazon should be viewed as a stepping stone towards achieving this objective. By owning your own website, you have more control over your business and can further establish your brand’s presence in the market.


In the vast landscape of e-commerce, reselling on Amazon is a golden ticket to financial freedom. This guide has equipped you with the essential steps to embark on your reselling journey. By signing up for an Amazon Seller account, researching profitable products, sourcing items from various suppliers, optimizing your product listings, and mastering the Buy Box, you are on your way to making money on Amazon.

The freedom to choose your niche, the flexibility of the business model, and the potential for substantial income are just a few of the reasons why reselling on Amazon is an enticing opportunity for many. Remember, the journey may start with reselling, but it can lead to owning your own brand and website, establishing a strong customer base, and achieving long-term success. So, don’t wait any longer.

Frequently Asked Questions (FAQs)

Is Making Money on Amazon Realistic?

Making money on Amazon is a realistic endeavor due to the various positions and sales opportunities available. Whether you choose to sell your own products as a wholesaler, engage in retail arbitrage, or explore options like delivering packages or participating in Amazon Mechanical Turk, there are multiple avenues to generate income online through Amazon.

How Long Will It Take to Earn an Income on Amazon?

The time it takes to earn money on Amazon depends on the method you choose. If you plan to establish yourself as a seller on Amazon, it may take several months or even longer to see significant earnings. However, if you opt to become a delivery driver with Amazon Flex, you can expect to receive payment within a few days. Amazon Flex processes payments on Tuesdays and Fridays through direct deposit, and you should see the deposit in your account the following day.

What Items Make the Most Money on Amazon?

When searching for items that have the potential to generate substantial profits on Amazon, it is advisable to focus on products with wide market appeal, such as electronics or books. Additionally, it is beneficial to identify items that are not in highly competitive fields. To gain insights into the best-selling products in different categories, you can refer to Amazon’s Best Sellers page, which provides a comprehensive overview of popular items on the platform.

What Are Amazon’s Restricted Categories?

Amazon has a list of restricted product categories that sellers need to be aware of. These categories include alcohol, animals, pest control products and pesticides, and tobacco and tobacco-related products. Within these categories, Amazon provides specific guidelines regarding permitted and restricted listings. It is crucial for sellers to familiarize themselves with these restrictions to ensure compliance with Amazon’s policies and guidelines.

Ivy Smith

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