Approximately one-fifth of the products in a typical Shopify store will account for around four-fifths of the total sales. So it’s important to feature your Shopify sort by best selling instead of burying them within a crowded collections page.
In this article, we will provide a step-by-step guide on how to use Shopify sort by best-selling feature successfully and discuss the advantages and disadvantages of organizing your Shopify store by best-selling products.
How to Use Shopify Sort by Best Selling Feature?
Step 1: Log in Shopify Homepage
Step 2: Go to Products – Collections
Step 3: Click Create Collection
Step 4: Write the Collection Title
Step 5: Choose the Manual Collection Type
Step 6: Save Your Collection
Step 7: View the Created Valuable
Step 8: Open Your All Products Page
Step 9: Select the Product You Want to add to the Collection
Step 10: More Actions – Add to Collection(s)
Step 11: Add the Selected Product
Step 12: Choose Valuable and Save
Step 13: Find the Created Collection
Step 14: The Products Are Sorted by Best Selling
Step 15: You Can Choose Manually and Change the Product Order
Step 16: Adjust the Products You Want to Display in Front
Step 17: View the Result You Have Saved
Step 18: The Products You Want to Display First Have Been Set!
Why It’s Important to Sort Best Products in Shopify?
The importance of sorting products in Shopify for your e-commerce store cannot be overstated. When customers visit your online store, it is essential to present your products in an organized and easily navigable manner. By sorting your products, you create a seamless browsing experience that allows users to quickly and effortlessly find what they are looking for.
This not only improves customer satisfaction but also increases conversions and encourages repeat purchases. A well-sorted store instills trust and professionalism in your brand, ultimately attracting more customers and boosting sales. You can check our top Shopify stores to learn the importance of sorting the best products in Shopify.
Benefits of Sorting Products in Shopify
One of the key benefits of sorting products in Shopify is the ability to prominently showcase your best-selling or featured items. By utilizing sorting options such as “best sellers” or “featured products,” you can highlight your most popular or high-margin items, increasing their visibility and chances of being purchased. This strategic placement can significantly impact your sales and revenue, as it directs customer attention towards products that are more likely to generate interest and drive conversions.
Understanding the benefits of organizing your products in Shopify offers a plethora of advantages for your e-commerce business. Firstly, it allows you to prominently showcase your best-selling or new arrivals, increasing their visibility and creating a sense of urgency for customers to make a purchase. Additionally, effective product sorting enables you to cross-sell or upsell related items, encouraging customers to explore additional offerings and potentially boosting their average order value.
By organizing products into relevant collections or categories, you can create a logical flow that guides customers through their shopping journey. This makes it easier for them to discover complementary or alternative products, enhancing their overall shopping experience. Furthermore, proper product sorting facilitates inventory management, ensuring that you can easily track stock availability.
Disadvantages of Sorting Products in Shopify
Drawbacks of Enabling Users to Sort by Best-Selling on Shopify
One potential drawback of implementing the option to sort products by best-selling on Shopify is that it may facilitate competitor analysis by providing rivals with relatively easier access to information about your business.
However, it is important to acknowledge that concealing this data from determined competitors is virtually impossible. Further elaboration on the implications of sorting by best-selling products as a competitor will be discussed in the subsequent section.
By following the steps outlined above, users can effectively utilize the Shopify Sort by Best Selling feature to create collections and display their top-selling products in the desired order.
Organizing your Shopify store by best-selling products can significantly impact your sales and revenue by increasing visibility and creating a sense of urgency for customers to make a purchase.