How Many Shopify Stores Can You Have on Shopify?

Yes, it is possible to have multiple Shopify stores. Having multiple stores can be beneficial for growing your business and targeting specific customer segments. In this blog post, we provided a detailed explanation of how to create and manage multiple Shopify stores, including tips on switching between them effectively. By reading this post, you can develop your own strategies and successfully build multiple Shopify stores to expand your reach and you can also find the top 120 successful Shopify stores in our blog!

Can You Have Multiple Shopify Stores on One Account?

How Many Shopify Stores Can You Have on Shopify

Did you know that you can create multiple Shopify stores on a single account? With Shopify, you can create up to 10 stores, each with its own domain name, products, and settings. This is especially useful for businesses that sell different products to different target audiences. You can easily segment your product lines, test different marketing strategies, and track performance separately for each store. Managing multiple Shopify stores is a breeze!

Just keep in mind that each additional store comes with its own monthly subscription fee. So, if you have multiple stores, you’ll need to pay a separate fee for each one. The subscription fees vary depending on the plan you choose, with the most basic plan starting at $29 per month (known as the Basic Shopify plan).

How to Create Multiple Shopify Stores?

Managing multiple Shopify stores is an effective method to expand your business and cater to diverse target audiences for your products. Shopify’s multi-store feature simplifies this process by enabling you to create up to 10 stores on a single account, each with its own domain name, products, settings, and design. Or you can change the Shopify domain name from our guide!

Shopify’s multi-store feature allows you to establish multiple online stores within one account. This grants you the ability to manage several stores, each with distinct branding, products, and settings, all from a single dashboard.

With Shopify’s multi-store feature, you can effortlessly switch between your stores, and customize and oversee them. This proves particularly advantageous when dealing with different product lines or when targeting various regions or languages for your audience. It empowers you to monitor the sales performance of each store separately, manage your product offerings, and experiment with diverse marketing strategies, all under one roof.

How Many Shopify Stores Can You Have on Shopify

For instance, suppose you have a clothing store that specializes in women’s apparel and a separate store that caters to men’s clothing. By utilizing Shopify’s multi-store feature, you can create two distinct storefronts, each with its own unique branding and product selection. This enables you to effectively cater to both your male and female customers in a more focused manner.

How Many Stores Can You Have on One Shopify Account?

There are certain limitations to consider when it comes to having multiple stores on a Shopify account. One such limitation is that you are not allowed to create a store with the same name or a closely similar name as an existing store. Shopify will notify you about this, as it can cause confusion for customers and hinder their ability to locate the correct store.

Additionally, it is not possible to sell the same products in two different stores. The only workaround for this is to create separate websites using distinct domains. However, this approach may lead to confusion among customers who are accustomed to searching for your products on a single domain.

To avoid duplicating your products and content, it is advisable to ensure uniqueness across your stores. This way, you can have as many stores as desired on Shopify.

How Does Multi-Store Management Work on Shopify? 

How Many Shopify Stores Can You Have on Shopify

When logging in to your Shopify account, a dropdown menu will appear, allowing you to effortlessly switch between your stores. This feature enables you to efficiently manage each of your Shopify stores individually, eliminating the need to constantly log in and out of different accounts.

In addition to streamlining store management, having multiple stores on Shopify offers several advantages. Firstly, it allows you to segment your product lines. If you offer various types of products or cater to different target audiences, you can create separate stores for each product line or audience. This segmentation facilitates targeted marketing efforts and enables you to track sales performance for each store.

Furthermore, operating multiple stores enables you to test different marketing strategies. You can experiment with various tactics such as pricing, promotions, and messaging across your different stores. This experimentation allows you to identify which strategies resonate best with your customers, ultimately optimizing your marketing approach.

Moreover, each store can be customized to suit its specific target audience. This customization includes unique designs, product categories, and branding for each store. By tailoring the user experience to each target audience, you can enhance customer satisfaction and engagement.

It is important to consider that managing multiple stores on Shopify incurs additional costs, as each store requires its own subscription fee. However, the benefits of multi-store management, such as business growth and expanded reach, often outweigh these costs.

How Much Does It Cost to Run Multiple Stores on Shopify?

How Many Shopify Stores Can You Have on Shopify

The expense associated with operating multiple Shopify stores is contingent upon the approach you choose to adopt.

As previously mentioned, there are two alternatives for managing multiple Shopify stores:

1. Creating multiple stores utilizing distinct Shopify accounts.
2. Upgrading to Shopify Plus.

Opting for the first alternative will require you to pay the subscription fee multiplied by the number of stores you possess. Presently, a Basic Shopify account costs $29 per month. Therefore, if you are subscribed to this plan, two stores will amount to $58 per month, three stores will cost $87 per month, and so forth.

On the other hand, Shopify Plus plans are tailored to individual requirements, but they commence at $2000 per month.

Should You Consider Running Multiple Shopify Stores?

For the majority of sellers on Shopify, having a single store to sell their products is usually sufficient. However, there are instances where it can be advantageous to establish an additional store to capitalize on the potential for increased sales, improved positioning, targeted marketing efforts, and ultimately, better overall outcomes.

Nevertheless, this endeavor also presents its own set of challenges that, if not carefully considered, can lead to failure. Therefore, prior to embarking on the establishment of a new store, it is crucial to thoroughly contemplate your business goals, strategy, available resources, and the value it will bring. It is imperative to acknowledge and assess all potential risks and ensure confidence in your decision-making process.


By following these tips, you’ll be able to successfully manage multiple stores on Shopify. It may seem challenging at first, but with proper planning of your inventory, product data, and SEO, you’ll achieve great results in no time.

Managing multiple stores on Shopify offers numerous benefits, such as reaching different customer segments, localizing your business, and increasing conversions with a variety of product types.

To grow your stores quickly, make sure to implement lead-generation strategies and focus on your marketing efforts. Additionally, consider using a popup builder like Popupsmart to enhance your multiple Shopify stores’ mailing list, user engagement, and sales conversions.

With these strategies in place, you’ll be well-equipped to create and manage multiple stores on Shopify effectively.

Ivy Smith

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