Shopify vs Etsy – Which is Better for Printables In 2023?

Which website is best for you, Shopify or Etsy? To assist you in selecting the best-selling platform for your e-commerce business, we compare the key characteristics, advantages and disadvantages, and pricing of Shopify vs Etsy’s well-known platforms.

What is Shopify?

Shopify

No matter how big or what you sell, Shopify is a dedicated e-commerce platform that makes it simple to manage your online store. The cloud-based solution handles all aspects of creating a website, including hosting, server updates, and maintenance. Shopify empowers both small and large businesses to establish and maintain their online presence effortlessly.

To top it off, Shopify’s integrations and comprehensive analytics reports let you grow your company to new heights. This applies not only to emerging businesses but also to some of the top Shopify stores in the world. In fact, there are over 6,312,392 Shopify Plus stores in 2023, showcasing the platform’s scalability and popularity among top-tier businesses. Shopify merchants are successfully running over 1,000,000 businesses in 175 different countries, demonstrating its global reach and effectiveness in enabling businesses to thrive on a worldwide scale.

What is Etsy?

Etsy

The only handmade and vintage goods are the sole focus of the online store Etsy. The platform has acted as a middleman since 2005, bringing together independent artists and collectors with consumers looking for customized goods, one-of-a-kind items, and craft supplies. They have to approve everything, even product listings. In fact, the website forbids the sale of some items.

The Etsy Pattern e-commerce platform is another service provided by Etsy. It enables you to create a website for just $15 per month. Although it won’t be the subject of this guide, it is important to note. The Etsy marketplace is expected to support 7.5 million active sellers by 2021.

Just the tip of the iceberg exists with this comparison. Read on if you’re unsure of where to sell your exquisite collection or handcrafted items.

The Key Difference Between Shopify vs Etsy

Shop owners can sell goods and services on both Etsy and Shopify. But they differ greatly in terms of what they allow you to sell, and how they provide support to business owners. The two platforms are not mutually exclusive because creative business owners can scale successfully with a Shopify store while also finding success on Etsy.

Pros & Cons of Both Shopify vs Etsy

Great online shopping sites include Etsy and Shopify. We’ll look at the general benefits and drawbacks of each, as they each have their own. Start with Shopify first.

Shopify Pros and Cons

Shopify Pros

  • Powerful. One Shopify benefit is that it’s a sizable e-commerce platform that provides an impressive array of tools to manage your online store. This includes the incorporation of numerous payment gateways and more than 130 language support.
  • There are no restrictions on what type of products you can sell. But only if they are lawful, of course. You can market tangible products, digital goods, event tickets, consultations (and other services), and even accept donations!
  • Easy to scale. From small businesses to well-known brands, Shopify is appropriate for all kinds of stores. If you want to grow from a small shop, you can quickly add more features to your store by installing Shopify apps. To manage your expanding sales, you can also add additional employee accounts.
  • Customizable. The customization options on Shopify are fantastic. You can alter your store’s appearance and more with Shopify themes and apps.
  • In the long term, Shopify is great for branding. Why? Because you can alter the look and feel of your store to match your brand. People will remember your store and have a positive overall experience thanks to a strong identity.

Shopify Cons

  • You have to get traffic by yourself. A branding and marketing strategy is necessary to build brand awareness and encourage product purchases. It could also cost you a lot of money.
  • Monthly fees can be costly. If you use Shopify apps, you might have to fork over a hefty monthly fee for both the apps and the Shopify plan.

Etsy Pros and Cons

Etsy Pros

  • Easy to set up and use. To open a store on this marketplace, you only need to complete a few simple steps. Additionally, they provide you with a step-by-step tutorial on how to set up your store and manage orders, shopping, listings, payments, etc. Simply get the listings for your products ready.
  • Excellent traffic. The main benefit of Etsy is its substantial traffic. Millions of people visit Etsy because it is a marketplace where they can find unique handmade goods. And perhaps they’ll find their way to your store.

Etsy Cons

  • It can be challenging to stand out from the crowd because every store follows The format and style of Etsy.
  • Not great for branding. People are unlikely to recall the name of your store. They can buy a lovely vintage watch from your store, but when someone asks where they purchased it, the answer is often “on Etsy.”
7. Shopify vs Etsy Which is Better for Printables2

Shopify vs Etsy Pattern

You might want to enter Pattern as your Etsy shop develops and moves beyond the market. In 2016, Etsy introduced a new service called Pattern. A standalone e-commerce website on a custom domain can be created and customized using Pattern. Additionally, it enables you to showcase your company, share your narrative, and add a human element to your online storefront.

It’s a website builder similar to Shopify, in other words! And it’s different from a general Etsy shop in these key ways:

  • Yourstorename.patternbyetsy.com is your default primary domain.
  • You can change the URL of your store to point to your own domain, like http://www.yourshopname.com.
  • You can alter the appearance and feel of your store by changing the fonts, color schemes, and other elements. although customization options are limited.
  • More products, including services, are available for sale.
  • Pattern currently has a $15 monthly fee, but you can try it out risk-free for 30 days.
  • You must drive traffic to your Pattern website yourself.

You must already be an authorized Etsy seller and have Etsy Payments enabled in order to use Pattern. With your Etsy store, your Pattern website is integrated. The listings from your regular Etsy shop can then be added to your Pattern website. The Etsy Site Manager allows you to manage both shops and create unique listings.

An example website using Etsy Pattern:

Which is better, Shopify or Squarespace? Etsy Pattern?

You can have both your regular Etsy shop and the Pattern shop when you subscribe to Pattern. You will only have one store to manage on Shopify.

More affordable and user-friendly than Shopify is Pattern.

Let’s say you prefer to have a customizable shop on your own domain over learning about other e-commerce platforms like Shopify. Etsy Pattern may be able to help you in this situation.

Note: This article will primarily compare Shopify to. regular Etsy—not Etsy Pattern. That’s because Pattern is merely a component of Etsy. We will also briefly discuss it though.

Shopify vs Etsy: Key Features

Etsy

The fundamental features that let you sell and manage your products online are shared by both Etsy and Shopify as e-commerce platforms. The advanced features and scalability of each system differ, though, as your sales volume rises.

Shopify and Etsy Basic Key Features:

  • List your products online
  • A reliable and secure shopping cart solution
  • A blogging platform
  • Gift cards and discounts
  • Manage orders and shipping
  • Collect payments
  • And more

Shopify Key Features

  • A fully customized storefront for your online store
  • Option to use your own domain name or buy one through Shopify
  • Display live shipping rates to your customers
  • Automatically calculate taxes; you can also import tax rates
  • Offer apps with Shopify App Store, which allow you to integrate your shop with third-party platforms, and more
  • And everything you need to run an online store

Etsy Key Features

  • Allows you to have your own shop space on the Etsy website
  • A massive, multifaceted search function that allows buyers to search for and find your product or shop
  • A public profile page to share your personal story
  • Live workshops and events
  • Allows you to communicate privately with buyers and other sellers on Etsy
  • Allows buyers to add your items or shop to their “Favorite” lists
  • And more

Shopify vs Etsy: Ease of Use

If you’re just starting out, you’ll probably be looking for platforms that make selling simple. Using the platforms on Shopify and Etsy is simple. Let’s compare the two to see which has a shorter learning curve.

Shopify

It can be both exciting and intimidating to launch a Shopify store. Here’s your chance to make a permanent, fully controllable impression on the internet!

Non-technical business owners were taken into consideration when creating the specialized ecommerce platform. That being said, a considerable amount of work is still required to get your store up and running.

You can sign up by inputting your email or password or clicking the “Get Started” button.

Choose a theme, add your products, give your website a name, set up payments, add shipping options, and run a test are all outlined in this setup guide.

Even though it takes a little time, this step is relatively easy. To get your Shopify store up and running, you must still pick from a variety of marketing and management third-party apps.

Overall though, the ecommerce platform aids you in building a polished and professional website designed to highlight your products and distinguish your brand. Here is a website using Shopify as an example.

Etsy

What’s great about Etsy is that you only need to worry about customizing your storefront, not the building blocks of your website. The platform manages the latter. Minimal customization means little fuss.

But at the same time, this lack of customization limits your ability to strengthen your brand online. Numerous elements of online marketing and selling will have to be forgone, including the option to customize the product page or checkout.

To get started, click on the “Sell on Etsy” link, enter your email and then click “Continue”. To create an Etsy account instead, you can sign in with your current Google, Facebook, or Apple accounts.

After creating your account, you’ll have to answer two questions: “Your reason for visiting Etsy is” and “What do you need assistance with?” These inquiries enable the platform to suggest some valuable resources for you to look through as you begin your venture in the online market.

Going to the “Shop Preferences” screen allows you to configure your store’s language, country, and currency. Making a decision on your shop’s name, adding product listings, adding payment methods, setting up billing, and protecting your shop are the last steps before it is finished.

Shopify vs Etsy: Help and Support

You may occasionally need assistance even though Shopify and Etsy are both simple to use. Both platforms provide tools to assist you in finding the solutions you require, including video tutorials, community/forums, blog posts, customer reviews, and knowledge-base articles. They also provide phone and email support around the clock.

Shopify offers a second live chat channel that is available round-the-clock and responds very quickly. Here’s the Shopify support channel page:

The phone number or chat option may not always be available on this page. When there is a long wait for phone or chat support, that may occur.

Shopify vs Etsy: Fees and Prices You Need to Know

Let’s compare Shopify’s and Amazon’s business models now. Etsy.

Shopify vs Etsy: Monthly Plan Pricing

Each month, Shopify and Etsy offer a variety of plans. You must pay for using their platforms in addition to the subscription plan, kindly take note. Other fees that you’ll have to pay, like transaction fees and payment processing fees, are listed in the following section. First, let’s review Shopify’s plans.

Shopify’s Monthly Plans

  • Shopify Lite ($9/month) — Best if you already have an existing website or blog (such as on WordPress, Tumblr, or anywhere else) and want to sell products by adding “Buy” buttons. Only this plan excludes a full Shopify online store website.
  • Basic Shopify ($29/month) — ideal for brand-new businesses. Online stores are part of this strategy. Its features include selling in 133 currencies and up to 5 multi-languages, gift cards, discount codes, and multi-currency purchasing. Additionally, two employee accounts are included, and you’ll have access to some straightforward report types like inventory and marketing reports.
  • Shopify ($79/month) — Best for expanding companies with just one retail location. It includes all of Shopify’s fundamental features. Additionally, this plan gives you access to five employee accounts and more Shopify reports, including customer and sales reports.
  • Advanced Shopify ($299/month) — For expanding businesses with two or more retail locations. You can have 15 employee accounts under this plan, which also offers advanced custom reporting features. It also includes all the features of the Shopify plan.
  • Shopify Plus (starting at $2000/month) — solutions of the highest quality for large companies with high sales volumes.

For each of these plans, Shopify offers a 14-day free trial. To save money, you can also get around 10%, 20%, or 30% discount if you choose to pay every year, every 2 years, or every 3 years respectively. Also, you can cancel Shopify 14-day free trial if you want to change other plans.

Etsy’s Monthly Plans and Listing Fee

You can sell products on Etsy without paying for a monthly subscription plan. Each item you list on Etsy is subject to a $0.20 listing fee. Listing fees are valid for four months or until the item sells.

What is an Etsy listing fee?

  • You will have to pay $0.20 for an item that is available on Etsy.
  • It will expire and be hidden from view if no one purchases it within the following four months. Or, if the product sells out before it runs out, it will show up as sold out.
  • You can renew an expired or sold-out item’s listing or create a new one to resell it. In either case, Etsy needs another $0.20 from you. Note: If you decide to renew an item, Etsy will keep its statistics and URL and set a new expiration date.
  • You can select whether you want each item to be renewed automatically or by hand. Each time an item you choose to automatically renew sells or expires, Etsy will charge you $0.20.
  • What happens if you sell a product in 100 different quantities? In this instance, Etsy charges you $0.20 to list it for the first time. Consider a scenario where someone places a single order for 10 quantities before it runs out. For each additional quantity sold, Etsy will charge you $1.80 in addition to the $0.20 auto-renewal fee to keep the item active in your shop.

Etsy’s plans:

  • Etsy Standard ($0/month)— The default option has no monthly cost.
  • Etsy Plus ($10/month) — The plan includes 15 listing credits per month for listings and marketing collateral. By using banners and a fancier layout, you can dress up your shop with Etsy Plus. Additionally, customers have the choice to be informed automatically when you restock an item when it sells out.

Additionally, there is Etsy Pattern, which operates differently than The monthly subscription fee for Etsy’s plans is $15. Along with your Etsy shop, it offers a customized website for your brand. You can sell more types of products, and there are no listing fees for items you publish on Pattern.

Shopify vs Etsy: Payment Options and Payment Processing Fees

Shopify

You can easily accept online payments on Shopify and Etsy. Because both platforms are secure, you don’t need to be concerned about security. Data on payments and credit cards is secure.

In order to accept online payments, you must pay a payment processing fee (or credit card fee). This is a typical fee imposed by the payment providers or payment gateways sending the transaction, such as credit card companies.

Comparing Shopify and Etsy’s various payment methods and payment processing costs is the next step.

Shopify Payment Options and Payment Processing Fees

  • Shopify Payments. The built-in payment gateway for Shopify is this. It enables customers to pay with credit cards as well as other well-known payment systems like Apple Pay and Google Pay. Based on Stripe, Shopify Payments. Therefore, you cannot use this option if Stripe is unavailable in your nation. The payment processing fee varies depending on your Shopify plan: 2.4% to 2.9% of price + $0.30.
    Payment processing fees for the Basic Shopify plan are 2.9% + $0.30, the Shopify plan is 2.6% + $0.30, and the Advanced Shopify plan is 2.4% + $0.30.
  • PayPal. If you’re located in a nation where Shopify Payments isn’t yet accessible, customers can pay you directly through PayPal. The payment processing fee is around 2.9% + $0.30 (fee can be different for each country). Even if you’ve already set up Shopify Payments, it’s usually a good idea to also set up PayPal in case your customers prefer it.
  • additional third-party payment processors. There are more than 100 options available to you, including Authorize.net, Braintree, and many others. Each provider has a different fee for processing payments.

Etsy Payment Options and Payment Processing Fees

  • Etsy Payments. This is the default payment processor for Etsy. Customers who use Etsy Payments have the option to pay with the majority of credit cards, PayPal, Etsy Gift Cards, Etsy Credit, and other well-liked services like Google Pay and Apple Pay. You can use Etsy Payments as a payment option for your shop if your nation is listed among those that accept it. Etsy’s payment processing fee is 3% + $0.25.
  • PayPal. If Etsy Payments isn’t yet available in your country, use this alternative. The payment processing fee is around 2.9% + $0.30 (can differ for each country).

Shopify vs Etsy: Transaction Fees

Along with the payment processing fee, you might also be required to pay a transaction fee each time you make a sale. You only have to pay a small commission to Shopify or Etsy.

Etsy Transaction Fees

Etsy collects a transaction fee of 5% of the item price. If the item is discounted by 60%, what happens? The transaction fee in this scenario will be determined based on the sale price rather than the original price prior to the discount.

Shopify Transaction Fees

You won’t have to pay a transaction fee if you use Shopify Payments.

How about if you employ different payment gateways? In this case, you will need to pay a transaction fee of 2%, 1%, or 0.5% for Basic, Shopify, or Advanced Shopify plans, as appropriate.

There are no transaction fees associated with Shopify Payments, as can be seen in the screenshot below.

Shopify vs Etsy: Shipping Transaction Fees

On Etsy, if you charge shipping for items in your shop, then the shipping transaction fee is 5% of the total cost your customers pay for shipping. Let’s say you charge your customer $10 to ship an item, but the actual shipping cost of that package is $10.5.

But Shopify doesn’t tack on a shipping transaction fee.

So, Which is More Expensive: Shopify Or Etsy? It Depends on Your Sales Volume.

Because you must select a monthly subscription plan, Shopify will cost more up front. However, due to its transaction fees, Etsy might end up being more expensive in the long run.

Note: You can download a Shopify vs. Etsy fee calculator in the last section of this article to see which is less expensive based on your sales volume.

Here are some comparisons of Etsy and. Shopify for both small and large sales volumes. Suppose that:

  • Both Shopify Payments and Etsy Payments are employed.
  • The retailer uses a complimentary shipping option.
  • One item (one quantity) is included in each order.

Etsy Vs. Shopify for Low Sales Volume

According to the calculation above, a small, recently established company would sell 10 items each month for $50. You can see that compared to Basic Shopify, Etsy has the lowest overall fees in this instance, but the difference is only $2! Etsy will cost more than Shopify for a small number of additional items sold, let’s say 15 items per month.

Shopify vs Etsy for Higher Sales Volume

This particular example’s company is expanding and selling 200 items each month. You can see that, even when compared to the Advanced Shopify plan, Etsy is much more expensive in this instance.

Don’t forget that using Shopify or Etsy might incur additional costs. For instance, you could pay for some Shopify apps or purchase credits for Etsy Ads to enhance the functionality of your store.

Shopify vs Etsy: Web Design

Ever found yourself browsing a website that seemed to belong in the early 2000s and feared that one more click might bring a virus? It is not just you. 75% of website visitors evaluate websites according to their aesthetic attributes. The fact that 75% of online users use this to assess the credibility of a website is more significant. Selecting a platform that gives your online store a professional design is therefore essential.

Shopify

Shopify provides a wide selection of paid (82) and free (9) themes, including those designed for accessories, home and decor, and arts and crafts. Themes can be filtered based on cost or type of layout.

With the help of these Shopify themes, you can build your website from scratch. Every one of them has unique features and settings that you can change with a few mouse clicks. A responsive, aesthetically pleasing, and expertly designed online storefront is frequently the end result.

You can begin creating and editing the content for your store once you’ve chosen a theme. The Shopify online store builder is easy to use and intuitive.

The design components, page layouts, and typography of your chosen theme can be changed to reflect your brand, just like they can with most website builders. Simply choose, click, and make adjustments. The tech-savvy can also use the code editor. With a few clicks, you can switch to a different theme, but you’ll need to edit the texts and images.

You can reach a wider audience by using Shopify’s accessible website creation services. To get you going, they have a helpful editor and a guide.

Etsy

No matter how basic or plain their website design is, Etsy sellers won’t have to worry about online customers questioning their legitimacy. Consider this: Would an illegal retailer be permitted on a shopping mall’s property?

Yes, there have been instances of sellers using the platform to commit fraud. But if a customer visits Etsy, the generic design will keep you from coming across as unreliable. You aren’t responsible for choosing the design, though.

Your products are highlighted and called attention to by Etsy’s clean, appealing design. They undoubtedly kept user-friendliness in mind when designing their website, as demonstrated by the fact that Etsy is one of the most accessible e-commerce websites according to our research on the world’s most accessible websites.

Personalizing the header image, profile image, announcement/description section, and including product images and categories are the only things left to do.

On the flip side, Etsy’s uniform web design means seller pages look remarkably similar. When competing with other sellers who offer the same product or have similar aesthetic preferences, it can be more challenging to stand out. a cost-benefit analysis for the platform’s quick installation and low maintenance needs.

Shopify vs Etsy: Domain and URL Structure

To give you an overview of selling on Etsy vs. in this section, we compare both marketplaces in some ways. Shopify.

Customers can find your online store by going to a specific address on your website called a domain. Your domain is automatically created when you set up a Shopify or Etsy store. You can alter Shopify so that your store uses a unique domain. With Etsy, however, you cannot (unless you’re using Etsy Pattern).

Shopify

  • By default, your primary domain uses the following URL structure: yourstorename.myshopify.com
  • An individual domain, such as http://www.yourstorename.com) through Shopify or various other unaffiliated domain registrars
  • The primary domain of your store will be set up automatically if you purchase a domain through Shopify.

Etsy

  • By default, your primary domain is etsy.com/shop/yourshopname.
  • You are unable to use a custom domain like http://www.yourshopname.com or change the domain of your store.
  • You can, if you’d like, purchase a third-party custom domain, such as http://www.yourshopname.com, and configure it to direct visitors to your Etsy store. The URL of your store is unaffected, though. Instead, every time your customers type http://www.yourshopname.com into their address bar, they will be redirected to your Etsy shop and see etsy.com/shop/yourshopname in their address bar. When buying custom domains from Etsy’s partner, Hover, you can save money if you have Etsy Plus.

Shopify vs Etsy: Design Flexibility

A person’s first impression of your brand is frequently formed by the look and feel of your online store. It narrates your brand’s history and highlights the distinctive qualities of your goods. The confidence and potential for long-term customer loyalty that a design that reflects your brand inspires in customers.

Your customers can experience a variety of things thanks to various layouts and designs. For instance, if you sell vintage goods, you might want your online store to feel timeless and evoke fond memories. As an alternative, if you sell athletic shoes, you might want your online store to appear youthful and vibrant.

The design of your store can be completely customized with Shopify. On the other hand, customization options on Etsy are somewhat constrained. On the Etsy marketplace, you won’t be able to build a strong brand, but if you’re just starting out or selling a few things, that’s totally fine.

Shopify

  • There are more than 70 Shopify themes to choose from. They are all compatible with mobile devices.
  • There will be options available for customizing your store after you choose and install a template. For instance, the sidebar, font, color, layout, header, and footer, as well as the addition and deletion of sections
  • On your Shopify account, up to 20 themes can be installed.
  • If you are familiar with HTML, CSS, and Liquid (the templating language used by Shopify), you can edit your theme’s source code.
  • Additionally, you have the option of creating and customizing your own theme through coding, or even hiring a web designer.

Etsy

  • The banner and icon for your store are fully editable.
  • More sophisticated customizing options are available on Etsy Plus and Etsy Pattern. However, the layout and design of your store will always be consistent with Etsy’s.

Shopify vs Etsy: Security

Customers value security greatly, and they frequently check for it first before making a purchase on a website. No matter how much they want to purchase a product from you, if your website is not secure, they will leave.

Both Shopify and Etsy are secure, and here’s why:

Shopify and Etsy are PCI-compliant. In other words, they guarantee the security of customer payment and card information. You can therefore use these platforms to sell online and accept credit card payments without worrying. Payment information from all of your store’s customers is safe.

Shopify and Etsy use SSL, which encrypts your store’s content and publishing it securely via HTTPS

Additionally, for account security, both platforms offer two-step authentication. Additionally, you have access to information about anyone who is currently logged into your account, including their location and the device they are using.

The following screenshot shows the account security options in Etsy:

Shopify vs Etsy: Payment Times and When the Money is Deposited

Every payment processor will have unique guidelines. In this section, let’s concentrate on Shopify Payments and Etsy Payments.

Shopify Payments

  • By default, your payout will be sent automatically to your bank account within a “pay period”, It can take anywhere between 2 and 4 business days, depending on the nation in which your store is located.
  • You can also decide to create a schedule for receiving your payment on a daily, weekly, or monthly basis. Your “pay period” will be adjusted according to the schedule you set.
  • If your payout is less than $1, £1, or €1, depending on the currency you use for your store, you cannot receive money.
  • Depending on your bank, a payout may take two business days or longer to arrive.

Etsy Payments

  • By default, your payment will be made to your bank account each Monday of each week.
  • Daily, weekly, biweekly, or monthly schedule changes are also possible.
  • There may be a minimum deposit requirement in some nations.
  • If you’re a new seller, your payout will be accessible for deposit 7 days after a sale for the first 90 days. Your payout will become accessible for deposit the following business day after the 90-day window has passed.
  • The arrival of funds in your bank account after a payout can take up to 3–5 business days.

Tip: Contact your bank for assistance if you haven’t received your money after five business days.

Shopify vs Etsy: E-commerce Tools and Features

Shopify is much more than just a tool for creating online stores. You can manage the sales of your online store with its robust e-commerce tools and features. Here are some of them:

  • Shopify App Store – it has over 5,000 apps to manage your online store, including apps for Shopify dropshipping, wholesale, order, shipping, marketing, SEO, and much more
  • Keep track of your inventory
  • Display abandoned checkouts
  • Display live shipping rates
  • Collect sales taxes automatically
  • Cross-channel sales on Amazon, Facebook, Instagram, and more
  • Shopify Payments
  • Shopping cart
  • Discounts and promotions
  • Gift cards
  • Fraud analysis — identify orders that could be fraudulent
  • Shopify POS (Point of Sale) app
  • Analytics dashboard, report, and live view
  • And more

Etsy provides fundamental e-commerce functions and resources. They are, however, also an effective tool for managing the sales in your shop. Here are some of them:

  • Sell on Etsy” — the mobile app for Etsy sellers
  • Share to social media from your shop
  • Shopping cart
  • Etsy Payments
  • Gift cards
  • Discounts and coupon codes
  • Marketing and advertising tools
  • And more

Shopify vs Etsy: SEO and Marketing

For your business to grow, it’s critical to be able to attract quality customers. Additionally, you can raise the possibility that users of Google, Yahoo!, or Bing will click on your product or store if it appears in the search results.

Even if you put a lot of time and effort into using Shopify to create a fantastic website, what good is it if no one is going to your store?

However, due to the fact that millions of people visit Etsy every day, it is a traffic winner. The presence of Etsy users in your store is not guaranteed, though.

Whether you choose to use Shopify or Etsy, you must create a solid SEO and marketing strategy for your online store. And fortunately, both Shopify and Etsy offer tools to assist you in marketing and SEO-optimizing your store.

Some of Shopify’s tools for SEO and marketing:

  • Shopify’s Analytics helps you understand how many people visit your store and what they’re doing when they arrive at your store.
  • Shopify Email helps you design and create email campaigns to promote new products, offers, special events, etc.
  • Offer seamless integration with Google Smart Shopping campaign. Google will use your product feed to display different ads on a variety of networks, such as the Google Search Network, Google Display Network, YouTube, and Gmail.
  • Many SEO apps can be found on the Shopify App Store.

Some of Etsy’s tools for SEO and marketing:

  • Shop Stats. The most popular search terms for your store are listed in this tool.
  • Etsy’s Search. Try entering what you sell in the search bar on Etsy to see what words and phrases appear. These represent common search terms that you can use in your SEO strategy.
  • Etsy Ads advertises your products in pages on Etsy and the results of searches on Etsy.
  • Etsy Offsite Ads. Etsy advertises your listings on Google Display Network websites, social media platforms, Etsy Publishing Partner websites, and search engine results pages.

How can the power of SEO be used to benefit your online store? Planting relevant keywords in your shop’s title and description is one general piece of advice. Your store will appear in the search results for people who use those keywords. Another strategy is to use those keywords in the tags, descriptions, and titles of your listings.

Shopify vs Etsy: Conclusion

There isn’t a platform out there that can do everything. You might need to incorporate outside applications into your store. Thankfully, both Shopify and Etsy provide a range of both free and paid apps to integrate with your shop.

For instance, export your transaction data to Excel or Google Sheets, connect your store to an accounting app like QuickBooks, and so on. To share a list of orders for delivery with a delivery service is a frequent use case for a regular Shopify or Etsy shop owner. To accomplish this, you just need to export the data from your Shopify or Etsy orders into a spreadsheet and give it to the stakeholders.

Searching for the perfect e-commerce platform for your business? Don’t miss our comprehensive VS articles. Click the following logo to start exploring the differences among these platforms.

Ivy Smith

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