Shopify vs Shopify Plus: Which Is Better for Your Business?

In this thorough comparison of Shopify vs. Shopify Plus, we go over the key distinctions between the two versions of this wildly popular e-commerce platform in terms of features and cost.

It’s important to make the best choice for your business when selecting the e-commerce platform to host your online store, but it can be challenging to determine which choice is best. In the e-commerce community, Shopify and Shopify Plus are two platforms that are highly regarded by many store owners.

Shopify Plus Vs Shopify: Overview

What is Shopify?

Shopify is a front-runner in the eCommerce market. This all-in-one solution is famous for a wealth of top-notch eCommerce features, well-designed themes, and great support. Shopify is one of the top eCommerce platforms for companies of all sizes, hosting more than 4 million websites at this time.

Key Features of Shopify

  • Shopify point of sale (POS)
  • Online sales channels
  • Security features
  • Mobile functionality

What is Shopify Plus?

All of Shopify’s top features are inherited by Shopify Plus. The target market that each of these platforms is aimed at, however, is where the main distinction between them can be found. Due to Shopify Plus’s reasonable price and effectiveness, Shopify is an excellent choice for small, medium, and large businesses. Whereas, Shopify Plus is the icing on the cake for enterprise-level businesses as they need a more high-powered platform to cater to their enormous business.

Key Features of Shopify Plus

  • Manage all stores from a single location with the Admin feature
  • A larger selection of integrations and features, from third-part shipping rate calculators to third-party payment processors
  • Shopify POS Plus to unite your sales data across stores
  • Additional permission settings

Shopify Vs Shopify Plus – Pricing Plans

Pricing packages make up the first section of our comparison of Shopify Plus and Shopify. Please remember that once you purchase one of the three standard Shopify plans or Shopify Plus, you can immediately activate Shop Pay to speed up the checkout process for your customers.

The difference between Shopify vs Shopify Plus pricing is presented in the following:

Shopify Pricing

One of the most essential Shopify costs you need to take into consideration is Shopify pricing packages. You have a few options as a Shopify user to select from for the best suitability.

Three world-famous plans are Basic Shopify ($29/month), Shopify ($79/month), and Advanced Shopify ($299/month). The higher fee you pay, the more helpful features you will get in Shopify, namely professional reports, point-of-sale system, or third-party calculated shipping rates. Your business management will be made easier by these features, without a doubt.

If you want to know how to remove shipping calculated at checkout, our step-by-step guide can help you!

For more information on Shopify Plus vs. Shopify Advanced costs and features, see Shopify Pricing 2022: The Full Costs of Owning a Shopify Website. It’s also crucial to compare Shopify Advanced and Plus so you can pick the package that’s best for your company.

Simply entering your email address will allow you to sign up for the Shopify 3-day free trial. If you think 3 days free trial is not enough, you can get the “$1 Paid Trial” Shopify deal during which you pay only $1/month for 3 months trial.

Shopify Plus Pricing

While the three standard plans allow you to see in crystal clear detail how much a Shopify store costs, Shopify Plus requires direct negotiation.

You can compromise the deal with Shopify Plus by tapping the “Get Pricing” button and fill in the contact form to get the exact quotation.

The question “What does Shopify Plus cost?” is hard to get the precise answer. However, generally, retailers will pay at least $2000 per month based on their sales volume. Their charging structure will change to a revenue-based model once your monthly sales reach $800,000. You’ll pay 0.25% as Shopify Plus fees, but not more than $40,000 of your monthly revenue.

On Shopify Plus, the transaction fee can be negotiated based on your sales volume and the dependability of your store.

With Shopify Payments, in the United States, you’ll pay 2.15% + $0.30 for each transaction on domestic Visa and MC. For AMEX and international cards, you will have to pay an extra fee of 1%. Other 3rd party payment gateways, such as PayPal, 2Checkout, Skrill, will charge you 0,15% of an extra fee. Please be aware that these costs differ between nations.

Shopify Vs Shopify Plus – Support

The platform’s outstanding customer service is one of the main reasons that more than 1,4 million e-store owners choose Shopify over Shopify Plus to build the foundation of their companies. You can get help from users and experts around the world by joining its vast forum, which also offers fantastic help centers that are constantly kept current for you to search for information.

Shopify Support

Along with live chat, email, and phone support, Shopify also offers round-the-clock live assistance. The live chat feature is unquestionably what sets Shopify apart from other eCommerce platforms.

Shopify Plus Support

You can get the same support from Shopify Plus as from Shopify. But with this Shopify version, store owners will also get special benefits.

With Shopify Plus, you get Launch Manager, a dedicated personal assistant who will get your company up and running in 90 days or less. In order to fully realize your potential, Merchant Success Manager will take the lead and provide professional guidance and support. Evidently, they significantly contribute to your success by providing thorough advice on how to optimize Shopify Plus, strategic coaching, and forecasting combined with industry trend analysis.

Shopify Vs Shopify Plus

Shopify Vs Shopify Plus – Themes & Design Flexibility

80 themes are available on both Shopify and Shopify Plus. Aside from the 10 free themes, keep in mind that the rest of the themes cost between $140-$180. If choosing a suitable theme proves to be too difficult for you, don’t forget to look at the top-recommended Shopify Themes here!

Shopify Themes

With Shopify, you can alter the theme and modify HTML or CSS using Shopify Liquid, an open-source template language. This means that in order to create the custom edits, you need a fundamental knowledge of Liquid coding. Don’t give up, detailed instructions are always available.

Shopify Plus Themes

In fact, large sellers also profit from flexible theme and design options provided by top-notch Shopify features. However, with the assistance of Shopify Plus, the Launch Manager is in charge of writing code and making custom edit for you. In this situation, a dedicated Launch Manager will help enterprise-level companies save hundreds of dollars and a ton of time.

Another superiority of Shopify Plus is that it allows you to utilize Script Editor to customize your checkout page, which is not available on other Shopify plans.

Shopify Scripts, which are referred to as short bits of code, enable you to personalize the checkout process for your customers and give them tailored experiences in their carts.

There exist 3 sorts of scripts you can generate, which are Line item scripts, Shipping scripts, and Payment scripts. You can:

  • Change the discount for specific products by both percentage and fixed discounts;
  • Run promotions;
  • Offer prices based on the volume;
  • Modify, conceal, or reorder the price, payment method, and shipping options.

Your customers will have a more positive online experience thanks to the personalized checkout page.

Shopify Plus also enables merchants to deploy bot challenges on the checkout page.

Customers will need to provide proof of their humanity once you turn this on before they can place their orders. When hosting an online event, bot challenges are crucial for preventing bots or competitors’ clicks.

Shopify Vs Shopify Plus – ECommerce Features

The most notable eCommerce features between Shopify and Shopify Plus, such as internationalization, the wholesale channel, integration, eCommerce automation tools, and analytics, will be discussed in the following section.

#1 Internationalization


Shopify launched the option to sell in multiple currencies with Shopify Payments in 2019 after recognizing the need for its merchants to draw in international customers. As a result, depending on the customer’s location, your online store may change the currency used to display your items. Refunds can also be given to customers in their own currency.

Since it simplifies the payment process for customers, this brilliant idea opens the door for retailers who want to sell internationally. Thankfully, there are now 133 currencies on the list of those supported, meaning that almost everyone can use your products without any restrictions.

While Shopify requires your customers to choose the correct currency manually, Shopify Plus chooses the correct currency for customers based on their IP addresses.

Furthermore, after the system converts the origin price into a target currency, Shopify Plus lets you change the rounding rules on your store. Additionally, rather than opening a new account, your customers can freely pay using local payment methods. If you’re thinking about entering the international market, this is a benefit of Shopify Plus.

Omnichannel (Shopify Plus Function)

A seamless customer experience across your website, social media platforms, physical stores, and more is greatly enhanced by omnichannel marketing. By diversifying your “storefronts”, Shopify Plus merchants can reach out to customers in a variety of ways, which fosters a close relationship between the brand and the consumer.

You will have the opportunity to increase the visibility of your products in front of more potential customers thanks to the more than 100 social media platforms and over 80 online marketplaces. By automating messages and emails with Shopify Flow, Shopify Plus, in particular, can help you attract more customers.


  • Shopify

A built-in tax engine in Shopify can perform the typical sales tax calculations automatically, easing your concern about taxes. To deal with specific tax laws and unique situations, you can also set tax overrides.

Shopify applies a variety of updated default sales tax rates, but you should double-check that they are current and appropriate for your circumstances. When necessary, Shopify lets you override them.

Shopify won’t, however, submit your sales tax returns or file them on your behalf. You might need to register your business with a state or federal tax authority in order to manage your Shopify sales tax. When it comes time to file and pay your taxes, Shopify’s calculations and reports will be very useful.

  • Shopify Plus

In contrast, Avalara AvaTax will automatically calculate and file your taxes for the Shopify Plus plan.

Only Shopify Plus subscriptions have access to the paid service Avalara AvaTax. You can purchase Avalara AvaTax after logging into Shopify Plus. You can start charging taxes after activating Avalara in Shopify admin. Both Shopify POS for iOS and Android devices is compatible with Avalara AvaTax.

Avalara AvaTax is helpful in:

  • Collect accurate and up-to-date tax codes from more than 12,000 jurisdictions
  • adjusting a set of tax regulations to meet the needs of your company.
  • Producing accurate reports of your business’s taxes

Avalara AvaTax is reported to be cost-effective by business owners despite a few minor drawbacks.

#2 Shopify Wholesale Channel

The rapid growth of your company and the acceleration of your sales both benefit greatly from wholesale. Luckily, Shopify enables you to sell your products wholesale. It offers a variety of ways to wholesale your products, from using discount codes to opening another store.

For Shopify Plus, the same wholesale solutions are available. However, you can benefit more from this version as it can help you to build up a wholesale channel separate from your Direct to Customer (DTC) sales. You show the same products to wholesale customers at special discounts because this channel is based on your current store. On this channel, you can also sell items that are only available in wholesale.

Shopify Plus brands are able to create percentage discounts in addition to altering the prices of wholesale goods. In addition, you can divide your clientele into smaller groups and assign each one a different price.

The freedom to design unique pages to present the FAQs, rules, and conditions pertaining to wholesale is another benefit of the Shopify Plus wholesale feature. By avoiding the need to visit another website, this makes it easier for your customers to browse the information they need.

In particular, you can automate wholesale customer signups and control wholesale orders before billing. As a result, you won’t need to spend much time on managing orders or customer credentials. By doing this, you would save a ton of time and be able to concentrate on other marketing initiatives that would advance your company.

Highlighted Shopify Plus Features:
  • Take control of both B2B and B2C orders from the same control panel.
  • Shopify Plus can synchronize items like inventory, orders, and customers between two stores if you already have a Shopify store. (Read more if you want to gather more successful Shopify stores)
  • Adapt price and quantity increments to suit various products or variants.
  • Connect your company to CRM, ERP, OMS, and 3PL.

#3 Integration

Any merchants can expand their stores on Shopify vs Shopify Plus by employing API to integrate with several apps.

In order to add cutting-edge features to Shopify and Shopify Plus, API plays a crucial role in interacting with other platforms and systems.

#4 ECommerce Automation Tool (Shopify Plus Sales Features)

Two management tools that can significantly improve upon Shopify are offered exclusively by Shopify Plus. These tools make the catering process for your company incredibly simple and successful.

  • Launchpad

Launchpad is an automation tool that enables you to manage numerous event-related tasks so that you can successfully launch your company. Launchpad can be used to plan, organize, and carry out activities like sales, product drops, and inventory restocks. By looking at the app’s real-time, analytical dashboard, you can keep track of how an event is performing as it goes on.

  • Shopify Flow

Basically, Shopify Flow gives you the ability to automate every aspect of your company, including marketing, inventory management, order management, risk management, and more. The most popular Shopify Plus workflows can be customized by you in a matter of minutes. By going to Shopify Flow’s Templates page, you can choose templates organized according to the various divisions of your company. Your workload can be immediately simplified with just a few simple choices. With the benefit that Flow offers, you can effectively serve your business with less time since it automatically sets everything up for you.

#5 Analytics

Shopify offers a separate analytics dashboard. The real-time reports will give you a comprehensive picture of your company’s most recent sales and customer information. More thorough reports will be delivered if you pay a higher fee. To find out how many reports you have with your current plan, take a quick look at the table below.

You may have noticed that Advanced Shopify and Shopify Plus are identical. In actuality, Shopify Plus has the upper hand in this situation. Two of the top analytics firms are Glew and Looker, partners with Shopify Plus. They provide you with not only current information, but also information and insight from experts. Gathering data will be a game-changer because you can use it to grow your business significantly.

#6 Headless Commerce

If you are a big fan of the digital world, you may probably hear about “Headless commerce”, a rising star that is promised to develop at a rapid growth in the years to come.

Keeping up with this latest trend, Shopify Plus headless eCommerce comes with numerous features that you would be interested in:

  • Enjoy a high level of customizability
  • Integrate your store with ERP, PIM, CRM, and content management systems (CMS).
  • Utilize the GraphQL Storefront API to improve the visual appeal of your website.
  • enabling you to use your own technology stack for your website.
  • Get support from experienced Shopify Plus Partner

Exclusive Shopify Plus Benefits

Shopify Plus Offers Exclusive Apps and Features

The majority of small businesses and single-store organizations can get by with the features included in the Shopify regular plan. But larger stores may find the following features and apps, which are only available for Shopify Plus subscribers, worth the higher price tag:

  • Shopify organization admin: Manage multiple stores under one organization from a single login
  • Wholesale channel: Create a separate (but unified) Shopify storefront from wholesale customers
  • Shopify Flow: Automate workflows like updating inventory spreadsheets after an order gets created
  • Overview: Get top-level analytics for all the stores under your organization
  • Users: Add addditional users and manage login and editing permissions for your store
  • Launchpad: Schedule and roll out events like promotions, restocks, and product drops
  • Script Editor: Create personalized experiences with code that changes your store for certain customer segments
  • Bulk Account Inviter: Ask large groups of users to activate accounts on your store (great after migration)
  • Transporter app: Ingest customer, product, and other data into your store
  • Shopify POS Pro: Sync your POS with your brick-and-mortar store and other stores under your organization

FAQs About Shopify Vs Shopify Plus

1. What is the Difference Between Shopify and Shopify Plus?

Pricing is where Shopify and Shopify Plus diverge most. Shopify offers 3 packages with clear pricing. Along with spending at least $2000 on the upgrade, you also need to bargain with Shopify Plus experts.

2. is It Worth Upgrading to Shopify Plus?

Yes, Shopify Plus gives you better features and functionalities than the basic version. It’s time to upgrade to Shopify Plus if your online business has outgrown what Shopify can provide. Plus is a worthwhile investment for your company due to the added support and distinctive features.

3. When Should You Switch to Shopify Plus?

Consider switching to Shopify Plus once your annual revenue surpasses $1 million. Your eCommerce store can expand as a result of the platform’s ability to scale.


In the final analysis, it’s apparent that the three core plans of Shopify are certainly an appropriate choice for you to kickstart your online business if you’re catering to small, medium, and large businesses. The fact that it is very simple to deal with and provides everything your business needs to succeed at fair prices is the reason. Furthermore, Shopify offers a free 14-day trial so you can explore its features.

Searching for the perfect e-commerce platform for your business? Don’t miss our comprehensive VS articles. Click the following logo to start exploring the differences among these platforms.

Ivy Smith

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