Shopify vs WordPress: Which One Should You Try? [2023 Guide]

Although eCommerce has grown consistently over the years, in 2020 the numbers are predicted to soar. In the upcoming year, 2.14 billion people, or about 25% of the world’s population, are predicted to conduct online transactions, in part because of a digital gold rush brought on by the COVID-19 pandemic.

The choice between platforms for the majority of businesses going digital frequently comes down to Shopify vs. Which platform is better for SEO? WooCommerce has both definite benefits and drawbacks.

It’s difficult to answer this query. It depends, is the succinct response. Each of them is a strong and trustworthy eCommerce platform that millions of people use to manage online sales of goods and services.

It can be challenging to declare one to be superior to the other because they are generally fairly comparable in all respects. However, there are some significant SEO distinctions between them.

The SEO capabilities of both Shopify and WordPress should be considered before choosing the platform that best suits your needs.

To help you decide which platform is best for you, I will compare Shopify and WordPress solely in terms of SEO in this article. Let’s start with the specifics now.

Shopify Vs. Woocommerce Seo: An Overview

What Is Shopify?


More than 5.4 million live websites are hosted on Shopify, which is regarded as a secure and effective platform. Many well-known companies, including Tesla, Netflix, and BBC, among others, have confidence in this platform. It is one of the top platforms for hosted eCommerce software where anyone can create an online store and begin selling their goods online.

In particular, Shopify enables you to directly create an online store without the need for previous experience building websites. Additionally, you can benefit from the Shopify Plus scalability plan. For more information, see our comparison of Shopify and Shopify Plus here.

Don’t forget to read our detailed Shopify review below to learn more about the platform’s additional features.

Shopify Seo

Shopify has established itself as a dominant eCommerce platform with more than a million users worldwide. In order to provide a simple, out-of-the-box solution that works well with little configuration, Shopify primarily targets non-technical users.


  • Fast load time
  • Built-in mobile optimization
  • Includes SSL certificates
  • SEO-ready outside the box
  • Optimized CSS & HTML5 coding
  • SEO apps available


  • Fewer technical customizations
  • Limited URL structure customization
  • Limited blogging capability
  • More expensive
  • No rich snippet support

What Is WordPress?


WordPress, on the other hand, is a free and open-source CMS (Content Management System) that was created specifically for the purpose of creating blogs. Powered by PHP and MySQL, it is an impressive CMS platform. WordPress was founded in 2003 and is now the platform for over 30,400,000 live websites, including some well-known brands like The New York Times, Bloomberg, and Spotify.

At the moment, WordPress allows you to create any kind of website, from an online real estate marketplace to magazines, thanks to updates to the core code and the platform’s enormous ecosystem of plugins and themes. The two versions of WordPress are (hosted) and (self-hosted) (more on that later).

In order to assist you in choosing the best platform for your requirements, we take a closer look at the differences between Shopify and WordPress in this article, focusing on eCommerce features and website builders.

WordPress Seo

WordPress is a self-hosting platform that includes the free WooCommerce plugin. Users of this platform can build a highly customizable eCommerce store. Even though you can use the platform and the WooCommerce plugin for free, many of the features you’ll need will cost money to use, so you’ll have to purchase them from independent app developers. WordPress is not at all as user-friendly as Spotify, but the trade-off is that it gives website owners a lot of customization options for their shops, especially when it comes to SEO.


  • Uses customizable SEO-optimized code
  • Wide range of SEO plugins
  • Search engine-friendly URLs
  • Robust blogging support
  • Rich snippet support


  • More manual SEO configurations required
  • Slower average site speed
  • Not automatically optimized for CSS and mobile devices

Shopify Vs. Woocommerce Seo: The Details

Pros Of Shopify Seo

Fast loading time
In addition to the fact that 53 percent of users would leave the site if it took longer than three seconds to load, Google heavily weights a site’s loading time in its rankings. Shopify excels in this area because its online stores load pages more quickly than those built on WordPress/WooCommerce or other self-hosted platforms.

There are two main causes for this. The architecture of Shopify is based first and foremost on lightweight, less resource-intensive applications. Second, since all Shopify stores are hosted on their platform, their back-end server technology scales their computing to guarantee blazing-fast performance.

Includes SSL certificates
The monthly fee for Shopify automatically includes SSL certificates, even if you don’t register your domain through them. The use of top-level SSL encryption is ensured across the board by doing this, as failing to do so would have serious SEO repercussions. Not only can you avoid paying a high SSL certificate fee, but your site will gain from consistent SSL encryption, which will increase SEO security.

Built-in mobile optimization
Having a mobile-optimized eCommerce store is now required because the majority of web users access the Internet on mobile devices. Your website will be at a significant disadvantage if it doesn’t function well on mobile devices, which is another key ranking factor used by Google.

Using a mobile theme architecture, Shopify makes it easier to optimize your website for mobile use. In essence, they make sure that your store is assured to be optimized for mobile and consequently highly ranked for mobile SEO.

SEO-ready out of the box
Shopify wants to shield the typical consumer from some of the more complicated elements of SEO in keeping with its easy-to-use ethos. The fundamentals are present, despite the lack of many SEO options. The platform generates XML sitemaps automatically and offers the option to customize crucial SEO data like META and title descriptions.

SEO apps available
To help your online shop’s SEO performance, Shopify’s app store offers a variety of SEO applications. Avada SEO Suite is one the most useful apps that you may find

Please view the comparison at this link to learn more about various SEO apps.

Optimized CSS & HTML5 coding
Finally, highly optimized CSS and HTML5 coding is one of Shopify’s key features. Shopify offers its own proprietary CSS editor called Liquid, which offers a high level of flexibility, in contrast to WooCommerce, which uses the open-source CSS editor. Due to the extensive use of SEO-optimized coding, online stores powered by Shopify benefit from faster loading times and improved user experience.

Cons Of Shopify Seo

Fewer customizations
Unfortunately, Shopify forbids users from modifying the SEO component of the platform. As it is designed to be as user-friendly as possible, eliminating many of the repetitive SEO optimization activities for the user, it also ensures that more experienced web designers will be let down if they attempt to further improve their site with technological SEO advancements.

Limited blogging capability
It is impossible to overstate the importance of content for SEO. Your SEO rankings are directly impacted by the quality of your website’s content, and Google gives it a lot of weight.

Unfortunately, Shopify lags WordPress in terms of blogging. While you can have a blog on your Shopify website, it’s more of an afterthought and doesn’t have the robust blogging features that websites powered by WordPress can offer. After all is said and done, WooCommerce is likely to have a significant advantage over your SEO content.

Limited URL structure customization
An optimized URL link structure is essential for your website. Google will penalize your eCommerce store as a result of messy or illogical URL structures because they are frequently perplexing and difficult to navigate. When it comes to modifying the URLs of your store, Shopify does not give you as much flexibility as WooCommerce does.

Limited structured data support
Another important but often-overlooked aspect of SEO is the capacity to optimize your website for Google structured data, which is a key factor in rich search results snippets. Although Shopify offers a sufficient level of control over META tags, there is a lack of thorough support for structured data.

More expensive
When contrasting Shopify and If you don’t consider the price of each platform, WooCommerce is incomplete. The basic package for Shopify costs $29 per month. You pay more for convenience, but WooCommerce’s one-time fee really outweighs it given that you aren’t given the option to dive into the specifics of your SEO.

WordPress Seo

Pros Of Woocommerce Seo

Customizable, SEO-optimized code
SEO was a primary consideration in the development of WooCommerce. The numerous plugins, as opposed to Shopify, give you quick and simple access to your platform’s design and allow for more SEO optimization than Shopify’s limited access.

Search engine-friendly URLs
With WordPress, it’s simple to modify your permalink URL’s structure to comply with Google’s guidelines. For instance, WooCommerce stores can have tidy top-level domain structures when Shopify mandates that all second-level pages be under the site name/page link structure.

Wide variety of SEO plugins
You have access to the powerful Yoast SEO plugin if you run an eCommerce store on WordPress. The most popular SEO optimization tool on the planet is Yoast, and for good reason. Yoast is simply unmatched when compared to other SEO tools because it offers the ability to customize everything from names, meta descriptions, and images to image compression, server optimization, and database access.

Rich snippet support
WordPress is well known for its capacity to offer structured data support, which is required for optimizing the content of your online store so that rich snippets show up in Google search results.

Strong blogging support
WordPress began as a blogging platform, and it has only gotten better over time. Owning an SEO game of content and having blogging capabilities that Shop users can only dream of are two benefits of running a WordPress-based online store.

Cons Of Woocommerce Seo

More manual SEO expertise required
The learning curve for WooCommerce is significantly steeper than for Shopify if you are not technically inclined. Since the goal of Shopify is to make it as simple as possible to launch an online store, if you don’t at least have a fundamental understanding of working with self-hosted WordPress sites, you might find yourself quickly overwhelmed.

Themes not automatically optimized CSS and mobile
The vast selection of WooCommerce-compatible themes is not mobile optimized, despite the underlying architecture being extremely SEO-friendly. You will either need to find a theme that is highly optimized (typically at a higher license cost) or you will need to optimize the theme yourself, which may not be possible if the theme itself forbids it.

Slower-site speed
Due to simplified code and highly optimized server architecture, Shopify’s main advantage is a faster website speed. Contrarily, the self-hosted WooCommerce store is vulnerable to hosting server issues, website plugins, image compression, database optimization, and a variety of other factors that can negatively affect loading speed. In the Shopify vs. Shopify has the advantage in terms of site speed when compared to WooCommerce.

Shopify Vs. WordPress: Seo And Content

Any business website’s smooth operation depends heavily on search engine optimization. After all, you’ll struggle with sales and traffic if you don’t have excellent visibility in the search results. While paid advertising can help you increase sales, SEO is typically the simplest way to sustain results over the long haul.

Your approach to communicating with search engines will be essential for long-term growth whether you’re using BigCommerce, Wix, Shopify, or a WordPress plugin to create your website. Customers will find more products on your website with its assistance, and it might improve your reputation as well.

So, how do Shopify or WordPress help you to improve your SEO strategy?

In any case, Shopify’s SEO tools are surprisingly simple but effective. You can use tools like SSL to protect your website and show Google that you are deserving of being at the top of the search results. Additionally, XML sitemaps and 301 redirects are generated for you automatically if a page doesn’t function or if you change a page’s name.

Although popular solutions like Yoast cannot be used on Shopify websites, there are many useful SEO plugins that can be used instead and carry out similar tasks. Additionally, you can apply your own SEO tactics using sophisticated Shopify editing.

The main drawback of Shopify for SEO is how challenging it is to build incredibly clean URLs. That’s because you consistently receive items like /pages/ before your pages, etc.

As you’ll see in the Google search console, Google far prefers a simple URL structure:

However, there is much more to SEO than just URLs, so you won’t completely lose your chance of ranking just because your URLs are a little wonky.

Now let’s talk about WordPress. This company provides excellent SEO options, especially if you install Yoast, one of the most well-liked SEO tools available.

The Yoast WordPress plugin performs a thorough SEO analysis of your content and then provides step-by-step instructions on how to raise your ranking. You can also create canonical URLs and SEO-enhanced sitemaps with Yoast for WordPress to prevent duplicate content.

Additionally, WordPress is much better at producing clear and straightforward URLs for your website.

Another huge bonus?

You can choose a blazing-fast and dependable server because WordPress sites can be hosted on any server. As a result of Shopify’s shared hosting’s lack of restrictions, you’ll have the support and bandwidth you require even as your company starts to expand.

Shopify Vs WordPress: Customer Support And Guidance

When you’re making your first tool purchase, it’s simple to overlook the importance of customer support and guidance. You figure that you’ll pick up on a system pretty quickly and won’t need customer service. But it’s always a good thing to be aware that help is out there if you need it.

The best ecommerce website builders for customer service are probably Shopify and Wix. Support is a feature that is automatically included when you purchase a plan. All users, excluding those on the Shopify Lite plan, have access to email and phone support. Only chat and email support are available if you have the Lite package, but this is still sufficient to get you the essential help you require.

You can search through Shopify’s extensive community forums and helpful help center to find answers to your questions. All-in-all, the service is really easy to get the hang of with all the support solutions:

Therefore, how about WordPress?

Unfortunately, you won’t receive much support when you sign up with WordPress because you’re choosing a self-hosted platform.

Yes, there is support available, but it is frequently found on WordPress forums and customer websites. Working with a developer who specializes in WordPress is necessary if you want a more comprehensive form of support.

On the plus side, since a large portion of your WordPress experience will be provided through add-ons and plugins, you’ll depend on other third-party vendors for some of your support. It may be helpful to look for plugins from vendors with a good track record of customer support as you consider using WordPress to expand your e-commerce website.

Alternatives To Shopify And WordPress

When it comes to creating a website or online store, Shopify and WordPress are by no means the only options available to you. There are a wide range of alternative solutions available.

The most well-known alternatives for self-hosted websites are probably Joomla and Drupal. Both of these open-source platforms power millions of websites all over the world.

You might want to look into hosted options like Squarespace, Wix, or even the hosted version of WordPress.

Which Is Superior For Seo Between Shopify And WordPress?

There isn’t an easy solution. It all comes down to what your SEO needs are, which has been the subject of a long-running WooCommerce vs. Shopify debate regarding eCommerce SEO. The platform you choose will depend on your level of technical expertise as both have significant advantages and disadvantages when it comes to SEO.

If you want an easy-to-use platform for SEO factors, go to Shopify. With only a little customization, your store will operate effectively. With more specific SEO adjustments, you won’t be able to delve any further.

Choose WordPress if you desire a high level of adaptability and usability, supported by a powerful WordPress CMS. The learning curve will be steeper and it will take more time, but in the end, you’ll have a lot more control over SEO.

Searching for the perfect e-commerce platform for your business? Don’t miss our comprehensive VS articles. Click the following logo to start exploring the differences among these platforms.

Ivy Smith

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