Ever wondered how longstanding brands navigate the digital era? Tiger, a centenarian brand, not only survives but thrives in the online realm. This article unravels the elements that have propelled Tiger’s enduring online presence, providing valuable insights for those aspiring to embark on their journey of launching a successful online store.
What is Tiger?
Tiger is a renowned brand, particularly known for its century-long legacy in the business. The brand is primarily associated with Tiger Thermos, a company that has successfully transitioned into the digital age by establishing a robust online store. While Tiger Thermos is celebrated for its traditional craftsmanship, it has seamlessly integrated modern technology into its product offerings.
The core focus of Tiger is on producing high-quality and innovative household products, with a particular emphasis on thermal technology. Notably, Tiger Thermos has been in business for 100 years, marking a significant milestone in its journey. The brand is recognized for its commitment to excellence, sustainability initiatives, and a diverse product range that caters to the evolving needs of consumers.
Tiger’s online store serves as a platform for customers to access and purchase a variety of products, ranging from kitchen appliances like the 100th Anniversary Model Earthen Pot Awabi Cooker to innovative solutions such as the Vacuum Insulated Carbonated Bottle. The brand’s ability to blend tradition with cutting-edge features positions it as a leader in the market, attracting a broad audience that appreciates both heritage and innovation.
Why the Store is Successful?
Strategy & Execution:
Tiger’s strategy revolves around a comprehensive and dynamic approach to digital commerce. By aligning their online presence with a multi-faceted strategy, Tiger ensures a holistic and engaging customer experience. The brand’s strategy encompasses a seamless fusion of user-friendly website design, effective use of social media platforms, and targeted email campaigns. This multichannel strategy not only attracts potential customers but also nurtures existing ones. Furthermore, Tiger consistently adapts its strategy to stay abreast of emerging trends, ensuring a forward-looking and adaptive online presence.
One of Tiger’s strengths lies in its astute identification and understanding of its target audience. The brand caters to a diverse clientele, spanning various demographics and geographic locations. Tiger has successfully crafted products and marketing messages that resonate with the preferences and needs of its target audience. Whether it’s the tech-savvy younger generation seeking innovative kitchen appliances or older consumers appreciating the brand’s century-long legacy, Tiger’s ability to connect with a broad spectrum of consumers contributes significantly to its success.
Tiger employs a mix of traditional and innovative marketing tactics to bolster its online presence. Social media platforms, including Facebook, Instagram, and YouTube, are harnessed to showcase product features, share engaging content, and run targeted campaigns. Exclusive online store promotions, such as anniversary sales and limited-edition releases, create a sense of urgency and exclusivity, driving customer engagement. Additionally, Tiger leverages content marketing through blogs and recipe sharing, positioning itself not just as a seller of products but as a lifestyle brand.
The execution process at Tiger’s online store is characterized by efficiency and customer-centricity. The website features an intuitive and easy-to-navigate interface, ensuring a seamless shopping experience. The execution of orders involves a streamlined logistics system, from order placement to doorstep delivery. Tiger’s commitment to customer satisfaction extends to responsive customer support, assisting various channels. This meticulous execution process enhances customer trust, contributing to a positive brand image.
Results & Impact:
The impact of Tiger’s online strategy is evident in the tangible results it has achieved. Key performance indicators, such as increased website traffic, higher conversion rates, and a growing customer base, reflect the success of the brand’s digital endeavors. Tiger’s online initiatives have not only boosted its revenue but have also solidified its position as a market leader in the e-commerce landscape.
Tiger’s online journey has been marked by the attainment of specific goals set by the brand. Whether it’s the successful launch of new products, surpassing revenue milestones, or expanding its customer base globally, Tiger consistently meets and exceeds its predefined objectives. The achievement of these goals serves as a testament to the efficacy of the brand’s strategic planning and execution.
User Feedback or Reviews:
User feedback and reviews play a crucial role in shaping Tiger’s online reputation. The brand actively encourages customers to share their experiences through reviews and testimonials. Positive feedback often highlights the quality and innovation of Tiger’s products, the ease of the online shopping experience, and the promptness of customer support. These positive testimonials not only contribute to brand loyalty but also serve as valuable social proof, influencing potential customers in their decision-making process. Conversely, any negative feedback is promptly addressed by Tiger, showcasing the brand’s commitment to continuous improvement and customer satisfaction. Overall, the positive user feedback reinforces Tiger’s status as a trustworthy and customer-oriented online store.
Tiger Additional Information & Highlights:
- 100th Anniversary Model Earthen Pot Awabi Cooker (JPL-S100): Tiger’s online store showcases a standout product, the 100th Anniversary Model Earthen Pot Awabi Cooker. This special edition not only pays homage to the brand’s century-long legacy but also offers unique features such as advanced cooking technology and exquisite design. The integration of traditional craftsmanship with modern functionality positions this product as a symbol of Tiger’s commitment to innovation and heritage.
- Vacuum Insulated Carbonated Bottle: Tiger’s product lineup includes a cutting-edge Vacuum Insulated Carbonated Bottle designed for carrying cold carbonated drinks. This special feature combines portability with temperature retention, catering to the needs of a dynamic and on-the-go audience. The product not only meets the demands of modern consumers but also reflects Tiger’s dedication to providing innovative solutions in the beverage container market.
- Tech-Enthusiasts and Home Cooks: Tiger’s special features resonate particularly well with tech-savvy individuals and home cooks. The 100th Anniversary Model Earthen Pot Awabi Cooker appeals to those who appreciate the marriage of tradition and technology in their kitchen appliances. Meanwhile, the Vacuum Insulated Carbonated Bottle caters to individuals who seek functional, stylish solutions for their beverage needs.
- Loyal Customer Base: Tiger’s target audience extends to its existing customer base, drawn to the brand’s quality and reliability over the past century. By consistently delivering products that meet and exceed customer expectations, Tiger has fostered brand loyalty, ensuring that its special features find appreciation among those who have come to trust the brand.
- Sustainability Initiatives: Beyond product features, Tiger’s online store highlights its commitment to sustainability. The brand’s circular economy project, collecting approximately 31,500 stainless steel bottles over two years, showcases a dedication to eco-friendly practices. This additional detail not only appeals to environmentally conscious consumers but also aligns Tiger with contemporary values.
- Recognition and Awards: Tiger’s online store proudly displays its achievements, including winning the “Legend Award” at the Japan Naming Awards. These accolades serve as a testament to the brand’s excellence and further enhance its credibility in the eyes of potential customers. The inclusion of such details adds a layer of trust and authority to the Tiger online shopping experience.
- Limited-Time Campaigns: Tiger’s online store regularly introduces limited-time campaigns and promotions, creating a sense of urgency and exclusivity for its customers. These time-sensitive offers, such as the Christmas campaign with special benefits, not only drive sales but also foster a sense of excitement and engagement among the target audience.
Tiger’s journey into the digital realm serves as a blueprint for those aspiring to establish a successful online store. By meticulously formulating and executing a robust strategy, understanding the target audience, and leveraging innovative marketing tactics, Tiger has not only survived but thrived in the dynamic e-commerce landscape. Aspiring entrepreneurs can draw valuable lessons from Tiger’s success story, steering their ventures toward prosperity in the online marketplace.
Data from: StoreLibrary