Why Does Viking Get Social Media Success?

Navigate the captivating transformation of Viking, a phoenix rising from roadside assistance to e-commerce dominance. This article deciphers Viking’s success blueprint, an intricate map unveiling trajectory, business dynamics, technological leaps, and societal impact. The compass points toward invaluable insights for your own odyssey into the thrilling world of online entrepreneurship.

What is Viking?

Originally established as a roadside assistance service, Viking has seamlessly transitioned into the online space while retaining its commitment to customer satisfaction. The company’s primary objective is to provide reliable and efficient mobility solutions, ensuring that individuals and businesses facing vehicle-related challenges receive prompt assistance.

Viking’s online store offers a range of services, including punctured tire assistance, start-up help for flat or defective car batteries, fuel-related solutions, engine stall support, lockout assistance, and more. The company’s success is not only attributed to its diverse service offerings but also to its emphasis on technology, user experience, and comprehensive customer support.

With a significant online presence and a commitment to societal impact, Viking stands out as a testament to how a service-oriented business can successfully transition to and thrive in the digital marketplace. The company’s story serves as an inspiration for entrepreneurs looking to navigate the complexities of starting and growing a successful online store.

Viking Store Overview:


Viking, a Norwegian-based company established on October 14, 2022, has swiftly risen to prominence in the online space. Operating on the Shopify platform, it boasts an impressive monthly revenue of 201k – 300k, catering to a broad customer base in Norway. A unique aspect of Viking lies in its roots as a roadside assistance service, seamlessly transitioning into the e-commerce realm while retaining its commitment to customer satisfaction.

Cracking the Code of Store Success

Viking’s Development Trajectory Over Time

Viking’s success is a result of a meticulously crafted development trajectory. The company’s business model dynamics and strategic approaches have played a pivotal role in its growth. By offering a wide range of customer service services and assistance for various vehicle types, Viking ensures efficient and safe mobility. The company’s commitment to 97% customer satisfaction underscores its dedication to resolving mobility issues promptly.

Technological Leaps and Innovations

Viking’s foray into the online store arena is marked by technological prowess. The company leverages its robust fleet of fully equipped service vehicles and experienced rescuers to provide on-the-spot solutions for customers. This not only saves time but also reflects Viking’s commitment to utilizing technology for efficient problem-solving.

Architecting the Website’s Layout

The website’s layout is a crucial aspect of Viking’s online success. Navigating the site is seamless, and the ordering process for roadside assistance is simplified for users. The integration of an interactive map feature, allowing customers to track the tow truck’s location in real-time, adds an extra layer of transparency and convenience.

Focusing on User Experience and Service Enhancements


Viking places a strong emphasis on user experience, evident in its 60-minute average response time and 4 out of 5 instances of on-the-spot problem resolution. This commitment to prompt, reliable service has garnered the trust of its customer base and contributes significantly to its online success.

Branding Tactics and Marketing Initiatives

The societal impact of Viking is notable, with a 65-year heritage in solving mobility issues. The company’s branding tactics emphasize its Norwegian roots and extensive geographical reach. Social media presence on platforms like Facebook, Twitter, and Instagram further amplifies its brand image, reaching a wider audience.

Societal Impact and Foreseen Developmental Pathways

Viking’s societal impact extends beyond its online store success. The company’s commitment to efficient mobility solutions, neutral vehicle assessments, and flexible business services positions it as a key player in the industry. With offices in multiple locations and a nationwide network, Viking is poised for further growth and international expansion.

Additional Information & Highlights:

Special Features:

  • Real-time Tracking: Viking’s online store incorporates a unique interactive map feature, allowing customers to track the exact location of the tow truck in real-time. This feature enhances transparency and provides customers with a sense of control during roadside assistance, ensuring they stay informed throughout the process.
  • User-Friendly Layout: The website’s design emphasizes user experience, offering a streamlined and intuitive layout. The simplified ordering process for roadside assistance makes it quick and easy for users to request help, reflecting Viking’s commitment to providing efficient and accessible services, especially during stressful situations.
  • Comprehensive Customer Support: Viking goes beyond the transaction by offering comprehensive customer support. With a 24/7 customer center staffed by experienced consultants, customers can receive assistance and guidance throughout the entire roadside assistance process. This commitment to customer service contributes to the overall positive perception of the brand.

Target Audience:

  • Diverse Customer Base: Viking’s target audience is not limited to a specific demographic. The online store caters to a diverse range of customers, from individual motorists to businesses with various vehicle types. This inclusivity allows Viking to address the needs of a broad audience, contributing to its widespread popularity and success in the online space.
  • Vehicle Owners and Businesses: The services provided by Viking are tailored to meet the needs of both individual vehicle owners and businesses. Whether it’s a punctured tire for a personal vehicle or a larger issue for a business fleet, Viking’s solutions are designed to assist a wide range of customers facing vehicle-related challenges.
  • Inclusive Approach: Viking’s inclusive approach to its target audience is evident in its commitment to assisting all types of vehicles, regardless of the problem. The company’s neutral stance in vehicle valuation further emphasizes its dedication to providing services that are accessible and beneficial to a diverse clientele.

Other Details:

  • 24/7 Customer Center: Viking ensures continuous support through a 24/7 customer center staffed with experienced consultants. This round-the-clock availability reinforces the company’s commitment to being there for its customers whenever they face roadside assistance challenges.
  • Prompt Response Time: With an impressive 60-minute average response time, Viking prioritizes quick assistance for its customers. This commitment to timely service ensures that customers receive help promptly, minimizing the impact of vehicle-related issues on their schedules.
  • High Customer Satisfaction: Viking’s success is underscored by a remarkable 97% customer satisfaction rate. This high level of satisfaction reflects the effectiveness of the company’s services and the positive impact it has on customers facing roadside assistance situations.

Viking Conclusion:

Viking’s journey from a roadside assistance service to a thriving online store is a blueprint for success in the e-commerce landscape. By prioritizing customer satisfaction, leveraging technology, and maintaining a strong brand presence, Viking exemplifies how an online business can not only meet but exceed customer expectations. Aspiring online entrepreneurs can draw valuable lessons from Viking’s holistic approach to building and sustaining a successful online presence.

Data From: StoreLibrary

Ivy Smith

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top