Volusion vs Shopify – 2023 Ultimate Comparison

Volusion and Shopify are likely two choices you’ve come across if you’re looking for an e-commerce platform. Although the two services are comparable in terms of price and usability, Shopify offers more features, integrations, and design options, while Volusion offers less expensive payment processing. You can select the option that might be a better fit for your company using the detailed comparison provided.

Volusion: the Basics

With Volusion, merchants can sell almost anything, from handmade goods like furniture and art to digital goods like subscription services and software. Volusion is a cloud-hosted e-commerce platform.

You must enter some fundamental details about your self and your business in order to use Volusion. The process of setting up your store is then guided by Volusion through a number of steps. You’ll be prompted to create your product catalog, customize the look of your store, and choose tax, payment processing, and shipping options.

You’ll gain access to a number of features once your store is live, including inventory and customer relationship management capabilities, a system for gathering customer reviews, a mobile application, tools to boost SEO, reporting capabilities, and a developer’s toolkit for the technically minded. Note that the price plan you choose will determine which features you can access.

Volusion also provides an application store where you can add a variety of integrations to your website to increase its functionality outside of these built-in features. If you ever experience any issues, Volusion offers round-the-clock assistance via phone, email, or live chat in addition to a Help Center with an impressive amount of documentation.

Furthermore, Volusion is so easy to use that even a complete novice to e-commerce could start a store without much assistance.

Shopify: the Basics

Over 600,000 e-commerce stores have been created using the Shopify platform since its launch in 2006, resulting in $82 billion in sales. Several well-known companies, including the New York Times, Budweiser, Nestle, Tesla, and Red Bull, use Shopify.

The process of building your store with Shopify is very similar to the one with Volusion. It includes setting up your shipping, taxes, payment processing, website design, and product catalog. Additionally, you will have access to a variety of integrations and round-the-clock support.

In-house payment processing, point-of-sale systems, and shipping tools are all provided by Shopify. Not to mention the wider range of features you have access to for managing your e-commerce store.

Since Shopify is bigger and serves a wider variety of clients, it can provide more services (10% of all e-commerce stores use the Shopify platform). This does not automatically make it better than Volusion, though.

Comparison: Volusion Vs Shopify

The two platforms are very comparable in a couple of areas:

Ease of Use

You can launch your store in a single day thanks to the simple setup procedures offered by Shopify and Volusion, respectively. Both platforms give you access to a dashboard where you can oversee store operations after your store goes live. You can carry out a wide range of crucial business operations from the dashboard, including updating your store settings, adding inventory, processing orders, and viewing website analytics and performance. The theme editor, which lets you apply various designs to your website and view the changes in real-time, is a feature of both services that is especially useful.

Both Shopify and Volusion provide round-the-clock support if you experience any issues running your store.


Similar pricing schemes are provided by Volusion and Shopify. Shopify offers four different plans, with prices ranging from $5 per month to $299 per month, while Volusion offers three different plans, with prices ranging from $29 to $299 per month. (The $5 per month Shopify plan does not include a Shopify store.) Don’t forget to check successful Shopify stores in 2023!

The more features you have access to with each service depends on the pricey plan you select. If you sign up for a more expensive plan, Volusion and Shopify will also lower your credit card processing fees. Both Volusion and Shopify provide enterprise plans with quote-based pricing.

Volusion enforces sales limits based on the plan you select, which is the one significant price difference between it and Shopify. For instance, the Personal Plan ($29 per month) subscribers are restricted to $50,000 in annual sales. They will be assessed a fee if they go over this limit. This policy is absent from Shopify.

8. Volusion vs Shopify2

Where Shopify is Better

Shopify is able to provide a lot more with its services than Volusion because it is larger.


Following are a few of the features offered by the Shopify platform, listed in no particular order: a content management system, inventory and customer relationship management features, the capacity to accept bitcoin, multilingual checkout, a POS, SEO tools, the capacity to sell an unlimited number of products, free PCI compliance and an SSL certificate, customizable analytics reports, and a developer suite. In addition, Shopify Learn offers a collection of ebooks, video series, and webinars, Shopify Experts, a service that lets you hire Shopify-approved e-commerce designers, and Shopify Connect offer countless website integrations.

Although Volusion provides a sizable number of features on its own, it simply cannot compete with Shopify’s abundance of features. In comparison to the more than 1,500 apps in the Shopify app store, Volusion’s app store offers 19 integration opportunities. Additionally, Volusion supports 30 different payment gateways. Shopify, however, supports over 100 different payment processors. Shopify provides better value even with features that are similar. For instance, you must subscribe to Volusion’s $79 monthly plan in order to receive abandoned cart recovery. For $29 a month, Shopify offers abandoned cart recovery.


The appearance and feel of your e-commerce website is another area where Shopify and Volusion differ from one another. There are more than 80 different store themes available on Shopify, nine of which are free. There are a total of 14 themes available from Volusion, but they are all free. Even so, variety makes your store appear distinctive from a branding standpoint. Additionally, each Shopify template has a set of simple settings that allow you to change every aspect of your storefront.

Each service provides the option to edit the HTML and CSS of your website, and both the Volusion and Shopify templates are responsive to mobile devices.

Where Volusion is Better

Volusion is more accommodating to merchants in one crucial area, even though Shopify has unquestionably some clear advantages.

Payment processing

Even though Shopify integrates with over 100 payment processors, if you choose to use one of them instead of its own in-house system, Shopify Payments, you will be charged an extra fee. On the other hand, Volusion offers free access to all 30 of the payment processors it partners with. This is obviously preferable because adding a fee on top of the processing fee for credit cards can quickly become expensive.

Additionally, Volusion’s in-house payment system, Volusion Payments, offers lower credit card processing fees for online transactions than Shopify (2.15% plus 30 cents vs. 2.9% plus 30 cents). Your credit card processing fee is only 2.4% plus 30 cents, even if you use Shopify’s $299 monthly plan. No matter which plan you select, Volusion’s rate is lower.

All major credit cards are accepted with both Volusion and Shopify payments. It should be noted that Shopify’s POS system enables you to accept payments in person.

SEO Tools in Volusion Vs Shopify

The page title, URL, alt text, meta descriptions, 301 redirects, and other crucial SEO settings can all be customized to a great extent on Shopify. — all the stuff you’d expect to be able to change without any difficulty in a professional ecommerce solution.

When I was testing Volusion, I was mostly able to do that for my home page, but I wasn’t able to figure out how to do it for the other static pages on my store. Even so, it wasn’t as simple to do so as it was in Shopify. I could change this information for specific products.

When you change a URL, Shopify automatically creates 301 redirects for you (or prompts you to do so); with Volusion, you must go into a redirect management page and manually complete the necessary steps. Shopify also handles 301 redirects better than Volusion.

To be fair to Volusion, many other website builders handle redirects in a similar manner, but Shopify’s strategy is superior and safer from an SEO standpoint.


The Accelerated Mobile Pages (AMP) project, supported by Google, aims to speed up the delivery of pages on mobile devices by removing extraneous code.

Because Google gives preference to pages that load quickly and because users tend to stay on pages that load quickly for longer periods of time (increasing “dwell time,” which is also thought to help improve search rankings), SEO experts believe that AMP can have some SEO benefits.

While using AMP in Shopify is fairly simple (through the installation of a third-party app), doing so in Volusion involves some challenging coding.

GDPR Compliance in Shopify and Volusion

This section should not be taken as official legal advice because I am not an attorney.

Website owners must now adhere to quite a few new requirements when it comes to data protection and privacy following the EU’s introduction of GDPR (General Data Protection Regulation) laws last year.

While you can be sure that Shopify and Volusion are internally meeting those requirements—keeping transactions and data secure, etc.— — you as a customer will still have to do several things on your store to ensure you’re not in breach of GDPR rules.

While it is simple to compile the necessary paperwork (either with the help of templates or a lawyer) and display it on your website, it can be challenging to adhere to the standards for cookie banners and cookie consent.

Due to the abundance of GDPR apps in its app store (note: some are noticeably better than others! ), Shopify has an advantage here once more.), whereas there don’t seem to be any available for Volusion.

Conclusion: Which One Should You Choose

Everything boils down to this. You have seen all of the necessary information for most online businesses to make a decision, including the features, prices, designs, and ease of use. Please contact me in the comments section if you are currently using any of the builders or if you have any questions that I may have neglected to address.

Why Choose Volusion over Shopify

Choose Volusion:

  • if you’re going to create an affiliate program or take recurring payments (subscription business): Volusion offers a built-in solution
  • If you produce or distribute in a dull market: Volusion serves those who sell items that aren’t as responsive as clothing, automobile accessories, and other more technical goods.
  • If your company fits into the SMB category, Volusion is for you. Its business model was created with SMBs in mind.

Why Choose Shopify over Volusion

Go with Shopify for these reasons:

  • Shopify offers additional dropshipping apps that cover suppliers outside of the US if you intend to dropship using suppliers based in other countries as well. suppliers based in Asia, for instance.
  • If you’re a total beginner: the issues with navigating some parts of Volusion and setting up things like a full blog are my concerns here
  • Shopify offers more features and multi-channel selling 2-way sync if you want more features or want to sell on multiple channels.

For Shopify and Volusion, that is it. Contrary to BigCommerce, both platforms are ideal for small business models. Due to its limited options, Volusion’s attempt to expand into dropshipping hasn’t been successful. Although Shopify has that business model covered, affiliate marketers and subscription e-commerce are better served by other platforms.


Before making your final decision, here are a few additional e-commerce platforms you may want to consider:


Choose WooCommerce if you want to completely avoid paying for software. Any WordPress website can become an online store by using this free plugin. You also get a remarkable degree of customization with WooCommerce because it integrates with WordPress. With a library of over 300 additional apps and integrations, you can also increase the functionality of your store. You should be aware that WooCommerce may require a steep learning curve if you have never used WordPress before.

Big Cartel

Consider Big Cartel if you’re looking for something simpler than Shopify or Volusion. Big Cartel is a straightforward e-commerce site for artists looking for a place to market their products. Big Cartel’s plans begin at just $9.99 per month, so you won’t get as much functionality but also won’t pay as much. Be aware that depending on your pricing strategy, Big Cartel does place limits on the number of products you can sell.

Searching for the perfect e-commerce platform for your business? Don’t miss our comprehensive VS articles. Click the following logo to start exploring the differences among these platforms.

Ivy Smith

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