Webflow vs Wix – Exploring the Better Choice

Both Webflow and Wix have earned accolades in the website-building world due to their unique attributes and target different user groups. This article aims to provide an objective and informative analysis of Webflow and Wix, providing a detailed comparison outlining the pros and cons of each platform in various key aspects.

Readers get a comprehensive overview of Webflow and Wix by covering their products, pricing structures, user experience, SEO features, templates, customer support, and alternatives.

Whether you’re an aspiring entrepreneur, an experienced developer, or a creative professional looking for the perfect web solution, understanding the nuances between these platforms is crucial to making informed choices for your online presence.

Webflow Overview

Webflow is widely recognized for its outstanding design capabilities and features a multifaceted pricing model that caters to a broad spectrum of user needs. Its range of plans spans from offering comprehensive hosting solutions to robust e-commerce functionalities, providing users with a diverse array of choices.

Despite potentially having a steeper learning curve compared to some platforms, Webflow distinguishes itself by empowering creators and developers with advanced customization options. This includes highly adaptable design features and a commitment to producing clean and efficient code, thereby enabling users to craft websites precisely tailored to their unique visions and requirements.

Webflow’s emphasis on providing sophisticated customization tools positions it as a go-to platform for individuals seeking a high degree of control and flexibility in website design and development.

Wix Overview

Wix positions itself as a highly user-friendly and versatile platform suitable for a wide range of users. Its plans cater to diverse needs, offering solutions ranging from personal portfolio websites to extensive e-commerce setups. Wix sets itself apart by excelling in simplicity and accessibility.

The platform features an intuitive drag-and-drop editor and boasts an AI-powered design assistant, streamlining and expediting the website creation process. This emphasis on simplicity, coupled with powerful tools, ensures that users, regardless of their technical expertise, can create impressive websites swiftly.

Wix’s focus on ease of use and adaptability makes it an appealing choice for users seeking an intuitive and efficient website-building experience.

Pros & Cons of Using Wix


  • Easy Onboarding: Wix excels in its user-friendly onboarding process, allowing beginners to swiftly start building websites without technical hurdles.
  • Diverse Templates: It offers a vast array of templates catering to various industries and styles, providing users with numerous design options.
  • Multitude of Tools: Wix provides an extensive set of tools, including SEO, e-commerce, and blogging features, enabling users to manage different aspects of their websites efficiently.


  • Additional Costs: Certain advanced functionalities or apps within Wix come with additional costs, potentially escalating expenses for users seeking specific features.
  • Upselling During Support: There might be a tendency towards upselling during customer support interactions, which could feel intrusive or pushy for some users.

Pros & Cons of Using Webflow


  • Design-Centric Approach: Webflow’s emphasis on design shines through, offering users a platform geared towards creating visually appealing and customizable websites.
  • Clean Coding: It generates clean and semantic code automatically, allowing for efficient and high-quality output in terms of website performance and search engine optimization.
  • Advanced Customization: Its advanced customization capabilities empower users, especially professional designers and developers, to create highly tailored and unique websites.


  • Learning Curve: The platform’s learning curve might pose a challenge for beginners or users without prior design or development experience.
  • Novice User Challenge: For those new to website development, Webflow’s interface and functionalities might seem complex initially, requiring time and effort to grasp effectively.

Webflow vs Wix

Free Trial

  • Wix: Wix offers a free plan allowing users to explore basic features but with Wix branding and subdomain. Additionally, it provides a 14-day money-back guarantee on premium plans.
  • Webflow: Webflow’s free plan, called the Starter Pack, grants access to basic website-building features but limits advanced functionalities. Users can upgrade to premium plans for more extensive features.

Starting Price

  • Wix: Wix’s pricing starts at $4.50 per month for the most basic website plan, escalating up to $35 per month for the Business VIP plan. E-commerce plans range from $17 to $35 per month.
  • Webflow: Webflow’s starting price for website hosting begins at $12 per month for the basic site plan. For e-commerce, prices range from $29 to $212 per month based on the package selected.

SSL Certificate Included

  • Wix: Wix offers free SSL certificates with all its premium plans, ensuring secure data transfer between the user’s browser and the website.
  • Webflow: Similar to Wix, SSL certificates are included across all Webflow plans, guaranteeing secure connections and data integrity for users’ websites.


  • Wix: Wix provides basic SEO tools enabling users to optimize meta tags, descriptions, and URLs, facilitating better search engine visibility.
  • Webflow: Webflow’s SEO capabilities are more robust, allowing for extensive customization of meta information, clean code generation, and enhanced SEO control for improved website ranking.

Templates and Themes

  • Wix: Wix offers a diverse library of around 885 templates included in its plans, covering various industries and design preferences.
  • Webflow: Webflow provides access to approximately 2,000 templates; however, only 49 of these are free, with additional paid templates ranging from $19 to $129, offering a wider range of design options.

Customer Support

  • Wix: Wix offers comprehensive customer support, including a knowledge base, tutorials, forums, and email support. However, there might be occasional attempts at upselling during interactions.
  • Webflow: Webflow offers a library of resources via Webflow University, though lacks immediate chat support. It primarily provides email support with a 24-48 hour response time, Monday to Friday.

Alternatives to Webflow vs Wix

  • WordPress

WordPress stands as one of the most popular and versatile content management systems globally. Renowned for its flexibility, it offers a vast array of plugins and themes, catering to various website needs, from blogs to e-commerce. While it requires a learning curve, its extensive community support and customization options make it a go-to choice for users seeking flexibility and scalability.

  • Squarespace

Squarespace is celebrated for its user-friendly interface and visually appealing templates. It offers an all-in-one platform for website building, hosting, and domain registration. With its drag-and-drop functionality and elegant designs, Squarespace targets users desiring an aesthetically pleasing website without diving into complex technicalities.

  • Shopify

Primarily designed for e-commerce, Shopify specializes in providing a comprehensive set of tools for creating and managing online stores. Known for its user-friendly approach to selling products online, Shopify offers various templates, integrates seamlessly with multiple payment gateways, and provides extensive support for e-commerce functionalities.

Conclusion: Overall Winner

Wix emerges as the overall winner for its user-friendly approach, versatility, and accessibility. Its intuitive drag-and-drop editor, coupled with an AI-driven design assistant, simplifies website creation for users of varying technical backgrounds. Wix caters to a wide range of users, offering plans tailored from personal portfolios to robust e-commerce setups, ensuring a straightforward yet powerful website-building experience.

While Webflow excels in design-centric capabilities and advanced customization options, its learning curve and focus on catering to professional designers and developers might present challenges for novice users. In contrast, Wix’s emphasis on simplicity and adaptability positions it as a more universally accessible and user-friendly platform for creating impressive websites efficiently.

Ivy Smith

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