Wish vs AliExpress – Which Platform is Cheaper or Better for You?

Navigating the plethora of options, shipping times, pricing strategies, and buyer protections becomes crucial when you’re looking for a reliable platform that meets your specific needs. Both Wish and AliExpress offer a wide range of products at competitive prices, but each platform has its own strengths and limitations.

From long shipping times to varying commission fees, users are faced with a dilemma when it comes to choosing the most cost-effective and efficient platform. Additionally, concerns about product quality, seller reliability, and the effectiveness of buyer protection policies have caused significant concern among online shoppers.

This comprehensive Wish vs AliExpress guide aims to dissect and compare Wish and AliExpress, revealing their pros and cons and helping you make an informed choice for your next online shopping spree.

What is AliExpress?

AliExpress 11.11

AliExpress, a renowned eCommerce platform owned by the Alibaba Group, has gained immense popularity worldwide. While it originated in China, it has successfully captured significant market shares in various countries such as Singapore, Russia, Brazil, and the United States.

The platform boasts a vast array of sellers primarily from China, offering an extensive range of products across multiple domains. Whether you’re looking for electronics, clothing, outdoor gears, kitchenware, utensils, or other utility products, AliExpress has got you covered. Moreover, to ensure a secure shopping experience, AliExpress provides a Buyer Protection feature that safeguards customers from potential scams.

For those interested in dropshipping, AliExpress offers a convenient solution through its official dropshipping tool called DSers. This tool simplifies the process by listing thousands of reliable sellers in one place, making it easier for entrepreneurs to establish their businesses and fulfill customer orders seamlessly. With AliExpress and DSers, you can explore endless possibilities in the world of eCommerce.


  • Many product varieties
  • Supports cash and bank transfer payment
  • Multiple shipping options
  • Seller platform
  • Free shipping
  • Supports dropshipping
  • Low commission


  • High competition for sellers
  • Long shipping times
  • No phone or email support

What is Wish?

Wish vs AliExpress

Wish, an eCommerce platform owned by ContextLogic Inc, is a relatively new player in the market. Based in the United States, the company is headquartered in San Francisco and initially started as an online platform for creating wishlists. However, over the past few years, Wish has experienced significant growth and now boasts over 500K registered sellers from around the world.

In 2020, Wish witnessed remarkable progress, generating an impressive annual revenue of $2.5 billion. This growth can be attributed to its expanding user base and the increasing popularity of online shopping.

Similar to AliExpress, Wish offers a dedicated dropshipping feature, allowing sellers to list a wide range of products across various domains such as technology, clothing, toys, utensils, and more. This feature provides convenience and flexibility for both sellers and buyers, making it easier to find and purchase desired items.


  • Many products
  • Merchant platform
  • Express shipping
  • Supports dropshipping
  • 24/7 customer support


  • No cash or bank transfer payment
  • Long shipping times
  • High commission

Related: Temu vs AliExpress

Wish vs. AliExpress

Wish vs AliExpress

Product Availability

AliExpress, a prominent eCommerce platform, has established itself in the market since 2010 and has experienced remarkable growth. With its extensive range of products, sourced from thousands of sellers, AliExpress has become one of the largest platforms in the eCommerce industry.

On the other hand, Wish primarily focuses on clothing and electronics, which limits the variety of products available to users. This specialization makes it more challenging for users to explore a diverse range of products on the platform.


If you’re considering starting a dropshipping business, the pricing of the products can make or break your success. In this regard, AliExpress dropshipping stands out as a clear winner when compared to Wish.

While it’s not feasible to compare every single product available on both platforms, AliExpress generally offers more competitive pricing. Wish, on the other hand, is an international platform where retailers can sell their products to a global audience. Due to the high demand and exposure, these retailers often charge higher prices. Wish also takes a 10% cut from the product’s value, which further contributes to the increased prices. Additionally, many sellers on Wish engage in drop-shipping, where they order products from AliExpress at a lower cost and have them shipped directly to the customer.

In contrast, AliExpress has lower profit margins for retailers. The platform operates similarly to Wish, but the retailer only needs to give up 5% of their earnings. As a result, suppliers on AliExpress don’t need to inflate their prices to compensate for the fees. Furthermore, the number of drop-shipping accounts on AliExpress is significantly lower compared to Wish, ensuring a more streamlined and reliable process.


In our comparison of Wish and AliExpress, we found that both platforms are highly secure and dependable. They have a large user base spanning across the globe, with Wish primarily focusing on the US and Europe.

In contrast, AliExpress has an extensive global reach and is well-established in various regions including the US, Europe, Brazil, Russia, and more.

Dropshipping Services

Wish vs AliExpress

Starting a dropshipping business with AliExpress has always been a go-to choice for many entrepreneurs due to its convenience and ease. However, Wish, another platform that offers dropshipping services, falls short in terms of features and capabilities.

To simplify the management of your AliExpress dropshipping orders, you can rely on tools like DSers. This powerful tool offers a range of advanced options, from Supplier Optimizer to Bulk Orders, allowing you to seamlessly handle your dropshipping business. With DSers, automation becomes a breeze, ensuring a smooth and efficient operation. Unfortunately, Wish-based dropshipping stores do not currently offer such automation.

Platform Credibility 

Both Wish and AliExpress have gained immense popularity worldwide, attracting millions of active buyers. However, the credibility of a platform is primarily determined by the integrity of its merchants.

Regrettably, the number of fraudulent activities on AliExpress has been on the rise, mainly due to the platform’s uncomplicated onboarding process. While there is no additional fee apart from the commission charged on each sale, the verification process is not as rigorous.

On the other hand, selling on Wish is also straightforward, but the platform does require newly onboarded sellers to pay a one-time registration fee of $2,000. This policy was implemented in October 2018.

When it comes to seller reliability, Wish certainly takes the lead, as scams have become increasingly common on AliExpress. However, it is important to note that you can still find reputable suppliers on AliExpress by carefully reviewing the ratings and reviews provided by other buyers.

Buyers Protection

AliExpress and Wish have both made significant efforts to ensure a secure online shopping experience for their customers. Wish provides a 30-day refund and return policy for customers who are not satisfied with their purchases. However, it is worth noting that the customer service of Wish has received criticism from many customers and is in need of improvement.

On the other hand, AliExpress offers a more efficient dispute system and most products come with a 45-60 day money-back guarantee. Additionally, AliExpress provides escrow payment protection to prevent scams. This means that your funds will not be released to the seller until you are satisfied with the product. Furthermore, the customer service of AliExpress is known for its prompt resolution of disputes.

While Wish does offer a 30-day refund policy, it can sometimes be challenging to reach their customer service. In comparison, AliExpress has a more efficient dispute resolution system and overall better customer service.

Shipping Time and Costs

Both AliExpress and Wish have similar shipping times and costs since most products are shipped from China.

Typically, it takes around 15-30 days for both platforms to deliver a product, and they even provide free shipping to certain countries.

Moreover, if you’re in a hurry, both platforms also offer faster shipping options such as FedEx and DHL. The price for these methods will vary based on the order’s destination.

Considering the shipping time and costs, it’s safe to say that both platforms are evenly matched.

Discount Coupons

Both e-commerce platforms provide opportunities to save money through the use of coupons. Wish’s coupon system allows for even greater discounts on their products compared to Aliexpress. By logging into your Wish account for 7 consecutive days, you can receive a coupon code for 50% off. On the other hand, Aliexpress offers coupons through playing games or exchanging accumulated coins. Occasionally, store credits may also be given instead of coupons.


This guide digs into the nitty-gritty details, weighs the pros and cons, and uncovers aspects like pricing, trustworthiness, dropshipping services, buyer protection, shipping costs, and discount offers that ultimately make AliExpress the more versatile and affordable platform for most shoppers. A more economical option. With a wide range of products, competitive prices, and user-friendly dropshipping capabilities, AliExpress offers unparalleled flexibility and accessibility.

While Wish has its merits, especially when it comes to express shipping and a strong customer support system, its limitations in payment methods, high commissions, and relatively small product range may hinder its appeal to a wider audience.

Therefore, if you prioritize diverse selections, competitive prices, and efficient direct sales mechanisms, AliExpress will be the best choice. Its wider global reach, trustworthiness, and more comprehensive buyer protection policies make it an excellent platform for a satisfying online shopping experience.


Is AliExpress or Wish a More Reliable Online Marketplace?

Aliexpress seems more reliable for its huge audience and solid reviews. It has a much better system for tracking your orders than Wish does. You get a notification from them when there is an update to your package.

Is Wish an Online Retail Company Owned by Alibaba?

Wish is owned by ContextLogic. It’s more similar to Amazon than Aliexpress. You can buy directly from brands and manufacturers instead of third-party sellers. Whereas Aliexpress is owned by Alibaba Group, China’s largest online retailer.

Why is AliExpress So Cheap?

Aliexpress is known for its competitive prices on everything, from makeup to electronics. It is because sellers in China can use cheaper labor and materials.

AliExpress vs Other Platforms:

Ivy Smith

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