How To Reactivate Amazon Seller Account: Step-by-Step Guide

Are you an Amazon seller facing the dreaded suspension of your seller account? So how to reactivate Amazon seller account? We understand the anxiety and frustration that comes with it. Amazon seller account suspension can disrupt your business, drain your resources, and jeopardize your income. However, the good news is that reactivating your Amazon seller account is not an insurmountable challenge.

In this guide, we will walk you through the process of reactivating your account, providing you with essential steps and insights to help you get back on track. We’ll delve into the reasons for suspension, how to write an effective appeal letter, and what you can expect during the reinstatement process. Let’s dive into the world of Amazon seller account reactivation and reclaim your e-commerce success.

How To Reactivate Amazon Seller Account?

To reactivate your account, you’ll need to reach out to Amazon customer service and craft a well-written appeal once you’ve grasped the reason behind your suspension. It’s crucial to understand the problem before you can tackle the solution. This applies not only to reactivating your account but also to recovering a deactivated Amazon seller account.

Now, let’s dive into the three-step process for proactively reactivating your suspended Amazon account.

1. Understand Why Your Account Is Suspended

Understand Why Your Account Is Suspended - Reactivate Amazon Seller Account

Understand why your account is suspended by carefully reading the suspension letter sent by Amazon. They usually provide specific reasons such as selling prohibited items, having negative customer feedback, or maintaining duplicate accounts. It’s important to grasp the exact cause of the suspension to address it effectively.

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2. Don’t Let Emotions Get in the Way

Reactivate Amazon Seller Account

When composing your Amazon seller suspension appeal letter, it’s crucial to remain calm and avoid letting negative emotions cloud your judgment. If possible, seek assistance from an agency or someone experienced in writing suspension account appeal letters. Their expertise can greatly enhance your chances of success.

3. Write Your Appeal Letter

Write Your Appeal Letter - Reactivate Amazon Seller Account

Craft your appeal letter by including all the relevant data you gathered during your investigation. Present the information objectively, without accusing Amazon of any wrongdoing. Clearly outline your plans to resolve the issue and prevent it from happening again in the future.

Once you have prepared the letter and gathered all the necessary documentary evidence, submit them for review by clicking on “Reactivate Your Account” in the suspension notice on Seller Central. Fill out the form that appears, providing your plan of action (POA) and contact details. The Amazon Account Health Team will then carefully review your submission.

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What Does a Suspended Amazon Seller Account Mean?

When Amazon suspends a seller account, it means that the seller’s privileges to sell on the platform have been revoked due to a violation of Amazon’s rules. There are two types of suspensions that can occur: listing suspension and account suspension. Listing suspension happens when a specific product listing is suspended for a particular reason, while account suspension happens when the entire seller account is blocked or suspended, resulting in a loss of selling rights on the platform.

During an account suspension, the seller will not be able to sell anything until the issue has been addressed and the account has been reinstated. This can be a major drawback for sellers as all costs associated with their products, such as supplier fees, storage costs, and employee salaries, will continue to drain their capital resources until the issue is resolved. It is important for sellers to understand Amazon’s rules and regulations to avoid any violations that could lead to account suspension.

Reactivate Amazon Seller Account

Reasons for Suspension

When your Amazon seller account gets suspended, the first step is to figure out why it happened. There could be various reasons, so it’s important to carefully review what went wrong. Many sellers immediately start working on their appeal letters, but it’s actually more effective to first understand the underlying reasons for the suspension. This will help you craft a stronger appeal.

To understand what happened, you need to investigate the possible causes. Common reasons for suspension include issues with seller performance and buyer complaints. Look for signs of these as you conduct your investigation. Sometimes, Amazon will send you a suspension letter that outlines the reasons for the account suspension. However, it’s crucial to investigate these claims and determine if they are valid.

You’re Selling Prohibited Items

Once you start selling on Amazon, you agree to their terms and conditions, which includes knowing what products are allowed on the platform. There is a list of restricted products, and it’s important to be aware of them. Some common examples of prohibited items include alcohol, animals and animal-related products, dietary supplements, drugs and drug paraphernalia, explosives and weapons, lock picks and theft-related devices, pesticides, and plant and seed products. Make sure you are not selling any of these restricted items to avoid potential account suspension.

How Long Does it Take to Reinstate an Amazon Account After Suspension?

If you’re wondering about the timeline for Amazon’s suspended accounts and reinstatement processes, there are a few things to keep in mind. Unfortunately, there’s no one-size-fits-all answer to this question, as the timeline can vary depending on a number of factors. However, by understanding some of the common scenarios, you can better manage your expectations and navigate the procedures effectively.

So, what can you expect when it comes to Amazon’s suspended accounts and reinstatement processes? Well, it really depends on a few different things. For example, the reason for your suspension, the severity of the issue, and the steps you take to address the problem can all impact the timeline. While it can be frustrating to not have a clear answer, it’s important to stay patient and work with Amazon to resolve the issue as quickly as possible.

Reactivate Amazon Seller Account

17-Day Deadline

After receiving the notice of suspension, you have a 17-day deadline to submit an appeal. During this time, it is crucial to thoroughly investigate the situation and carefully craft your plan of action. Remember, your plan of action is the key factor that Amazon will consider when deciding whether to reinstate your account. So, make sure to put in your best effort and leave no stone unturned.

48 Hours After Submission of the Appeal

Once you have submitted your appeal, Amazon estimates that it will take around 48 hours for them to review and notify you of their decision. However, it is important to note that this timeline is quite rare, as Amazon deals with a high volume of appeals on a daily basis. So, don’t be disheartened if you don’t receive a response within 48 hours. The process may take longer, and it is essential to remain patient throughout.

60 Days or More

Some sellers on Amazon’s forums have reported waiting for 60 days or even longer before receiving a decision on their suspension appeals. Therefore, it is crucial not to panic if you don’t hear back within the estimated 48 hours. Trust the process and have faith that if you have put your best effort into crafting a strong appeal, you have a higher chance of a successful reinstatement. Stay positive and keep your focus on the ultimate goal of getting your account reinstated.

Tips for Successfully Reactivating Amazon Suspended Accounts

Reactivate Amazon Seller Account

If you find yourself in the unfortunate situation of having your Amazon account suspended, don’t worry! There are steps you can take to reactivate it. The first thing you should do is submit an appeal to Amazon. This can be done by contacting customer service or filling out an online form. Make sure to include any evidence you have that the decision was made in error.

Amazon may require additional documentation before reactivating your account, such as proof of identity or address. It’s important to gather all necessary documentation before submitting your appeal. Keep in mind that reactivating a suspended account can take some time, so be patient. If you haven’t heard back from Amazon after a few weeks, it’s a good idea to follow up with them. You can do this by contacting customer service or filling out the online form again, and include any new information or documentation you have gathered since your original appeal.


In the competitive world of e-commerce, suspensions can be a daunting setback for Amazon sellers. The frustration and uncertainty surrounding the reactivation process can be overwhelming. However, understanding the reasons behind your suspension, crafting a professional appeal, and maintaining patience are essential steps to pave the way for a successful reinstatement.

The timeline for reactivation varies, but with determination and perseverance, you can regain your selling privileges and get back to doing what you do best—providing exceptional products and services to your customers. Remember, you are not alone in this journey, and there are resources and strategies at your disposal to help you reactivate your Amazon seller account and get your business back on track.

Ivy Smith

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