Top 30 Shopify Makeup Stores for Best Beauty

Shopify provides a stage for aspiring entrepreneurs to shine. This article will introduce the Top 30 Shopify Makeup Stores so that you can learn from their successful experience, and then perfectly meet creativity in the fascinating field of beauty and makeup and play to your unique strengths.

With the beauty industry witnessing unprecedented growth and innovation, the time has never been better to launch your independent online store. Shopify empowers you with the tools and resources you need to dazzle your audience and leave a lasting impression.

Welcome to this article that will be your guide through the captivating world of Beauty & Makeup. From market trends to product subcategories, traffic-boosting strategies, and effective selling tactics, we’ve curated this knowledge using insights from StoreLibrary Data. By the end of this read, you’ll have the key to unlock your potential and embark on a journey toward success based on Shopify-powered websites.

Rank	Store Address	Title	SimilarWeb	Country
1	www.glossier.com	Glossier	90	US
2	www.rarebeauty.com	Rare Beauty	91	US
3	www.morphe.com	Morphe	108	US
4	www.inkbox.com	InkBox	110	US
5	www.olaplex.com	Olaplex	145	US
6	www.bareminerals.com	Bare Minerals	152	US
7	www.milanicosmetics.com	Milani Cosmetics	161	US
8	www.shopmissa.com	Shop Missa	174	US
9	www.iliabeauty.com	Ilia Beauty	211	US
10	www.pixibeauty.com	Pixi Beauty	214	US
11	www.pacificabeauty.com	Pacifica Beauty	239	US
12	www.lashify.com	Lashify	244	US
13	www.limecrime.com	Lime Crime	250	US
14	www.100percentpure.com	100% Pure	253	US
15	www.drdennisgross.com	Dr Dennis Gross	292	US
16	www.makeupbymario.com	Makeup by Mario	296	US
17	www.arcticfoxhaircolor.com	Arctic Fox Hair Color	329	US
18	www.thehoneypot.co	The Honey Pot	371	US
19	fentybeauty.com	Fenty Beauty	479	US
20	colourpop.com	Colourpop	482	US
21	www.josiemaran.com	Josie Maran	558	US
22	www.stilacosmetics.com	Stila Cosmetics	590	US
23	kyliecosmetics.com	Kylie Cosmetics	597	US
24	www.lisaeldridge.com	Lisa Eldridge	654	GB
25	www.patmcgrath.com	Patmc Grath	980	US
26	www.beardbrand.com/	Beardbrand	983	US
27	www.lauramercier.com	Laura Mercier	1084	US
28	doseofcolors.com	Dose of Colors	1139	US
29	credobeauty.com	Credo	1154	US
30	florencebymills.com	Florence by Mills	1378	US

1. Glossier

Glossier operates in the Beauty & Makeup industry, a sector that has been experiencing significant market trends in recent years. One notable trend is the emphasis on natural beauty and skincare. Consumers are increasingly seeking products that enhance their natural features and prioritize skin health. Glossier aligns perfectly with this trend by offering skincare and makeup products that celebrate individuality and promote a natural look.

This Shopify makeup store’s product classification revolves around makeup, skincare, body care, and fragrance. Glossier’s product portfolio is known for its simplicity, effectiveness, and inclusive shade ranges. For example, their Stretch Fluid Foundation offers 32 shades, catering to a diverse range of skin tones, and is priced at $34, reflecting a competitive pricing strategy.

Glossier’s feasibility in the market is strongly supported by its estimated monthly sales falling within the range of $301,000 to $500,000. This demonstrates the brand’s ability to capture a significant market share in the highly competitive beauty industry. Additionally, Glossier’s commitment to user-generated content and community engagement through its origins as Into The Gloss has fostered a loyal customer base.

The brand’s emphasis on thoughtful design and freedom of expression resonates well with consumers seeking authentic and individualized beauty experiences. Glossier’s success story, from a beauty website to a renowned beauty brand, showcases its adaptability and capacity to understand and cater to the evolving needs of consumers.

Dive into an in-depth Glossier review that unveils the secrets behind this iconic beauty brand, exploring its range of skincare and makeup products, customer experiences, and the brand’s commitment to enhancing natural beauty, offering valuable insights and recommendations to help you navigate the world of Glossier and discover the products that align with your unique beauty preferences.

2. Rare Beauty

Rare Beauty is making waves in the beauty and makeup industry by challenging conventional standards of perfection. In an era when authenticity and self-acceptance are highly valued, Rare Beauty’s approach aligns perfectly with the market trend of celebrating individuality and natural beauty.

The product classification at Rare Beauty encompasses a range of makeup items designed to enhance one’s features while promoting self-confidence. Notably, their Soft Pinch Liquid Blush stands out, offering consumers a weightless, long-lasting blush available in matte and dewy finishes. This product is reasonably priced at $23, which is competitive in the beauty industry.

This Shopify makeup store’s strategy focuses on more than just cosmetics; it’s about empowerment and mental well-being. The brand’s commitment to supporting mental health and promoting self-acceptance transcends the realm of beauty and resonates with consumers seeking brands that align with their values.

With a store rank of 91 and nearly a million total visits, Rare Beauty has already made a significant impact in a highly competitive market. The brand’s ethos of embracing uniqueness and providing tools for self-expression and self-acceptance has garnered a dedicated customer base.

If you’re considering trying out Rare Beauty products and are looking for a comprehensive and insightful Rare Beauty review to guide your beauty purchase decisions, I highly recommend delving into an in-depth analysis of their range, featuring thorough examinations of their foundations, concealers, eyeshadows, lip products, and skincare offerings, as this will provide you with a well-rounded understanding of the brand’s ethos, performance, and the potential they hold for enhancing your daily beauty routine.

3. Morphe

Morphe has firmly established itself in the beauty and makeup industry, reflecting the market trend of catering to creators, dreamers, and beauty enthusiasts who seek quality products without breaking the bank. With a store rank of 108 and nearly a million total visits, Morphe has successfully positioned itself as a go-to brand for makeup enthusiasts.

The product classification at Morphe is diverse, ranging from eyeshadow palettes to lip colors, brushes, and face primers. This extensive product range caters to a wide customer base, allowing individuals to explore their creativity and self-expression through makeup.

Morphe’s product pricing strategy is notably competitive, with items like the Foaming Face Primer priced at $17 and eyeshadow palettes at $18. This strategy appeals to budget-conscious consumers while offering them a vast selection of makeup products.

This Shopify makeup store’s branding is bold and unapologetic, encouraging individuals to break free from stereotypes and express their true selves through makeup. This approach aligns with the market’s current emphasis on self-expression and authenticity in the beauty industry.

The feasibility of selling Morphe’s products is promising due to the brand’s popularity, competitive pricing, and wide product range. With its roots in professional yet affordable brushes, Morphe has expanded its offerings to cater to various makeup needs.

4. Inkbox

Inkbox has carved a niche in the beauty and makeup industry by capitalizing on the market trend of individuality and self-expression through semi-permanent tattoos. With a store rank of 110 and an impressive 1.62 million total visits, Inkbox has established itself as a prominent player in this space.

The product classification at Inkbox is diverse and caters to a wide range of customers looking for temporary tattoo options. They offer Fine Tip, Medium Tip, Bold Tip, and Shader Markers, allowing customers to create intricate designs or bold statements. Additionally, their Freehand Kits and Accessories complement the markers, enhancing the overall customer experience.

This Shopify makeup store’s product pricing strategy appears to be affordable, making it accessible to a broad audience. The ability to create multiple tattoos with one marker enhances its value proposition, appealing to cost-conscious consumers.

The feasibility of selling Inkbox’s products is high due to its strong online presence and innovative offerings. The global reach of millions of customers from 190 countries indicates the broad appeal of semi-permanent tattoos as a form of self-expression.

Inkbox’s use of cruelty-free and vegan ink aligns with the growing demand for ethical and sustainable beauty products, reflecting the industry’s trend towards more responsible and eco-friendly practices.

5. Olaplex

Olaplex has positioned itself effectively in the beauty and makeup industry, taking advantage of the market trend towards hair health and sustainability. With a store rank of 145 and over 1.08 million total visits, Olaplex is a prominent player in the industry.

The product classification at Olaplex is focused on hair care, particularly the repair and strengthening of hair bonds. Olaplex adopts a competitive pricing strategy, with products priced at $30, which is reasonable for specialized hair care products. Offering bonus sizes at $60 provides options for both regular users and those seeking more value.

The feasibility of selling Olaplex’s products is high, given its impressive online presence and the increasing consumer demand for hair care solutions that promote wellness without harming the environment. Olaplex’s commitment to sustainability by limiting secondary packaging and maintaining cruelty-free, non-toxic formulas aligns with the industry trend towards eco-conscious and safe products.

6. Bare Minerals

Bare Minerals has carved its niche in the Beauty & Makeup industry by capitalizing on the market trend of clean, conscious, and skin-improving cosmetics. With a store rank of 152 and over 1.27 million total visits, it enjoys a strong online presence.

Product classification at Bare Minerals is centered around makeup and skincare products designed to enhance skin health while providing coverage. Bare Minerals employs a competitive pricing strategy, with products like the ORIGINAL Loose Mineral Foundation priced at $38. While the price point is higher than some mass-market cosmetics, it reflects the brand’s commitment to quality and skin benefits, appealing to consumers who prioritize skincare in their makeup routine according to our Bare Minerals Reviews.

The feasibility of selling this Shopify makeup store’ products is high, given the brand’s strong reputation for clean and vegan formulas clinically proven to enhance skin texture and tone. With increasing consumer awareness of the importance of clean beauty, Bare Minerals’ focus on cruelty-free, vegan, and skin-improving products positions it well in the current market.

7. Milani

Milani has positioned itself effectively in the Beauty & Makeup industry by tapping into the market trend of accessible luxury beauty products. With over 20 years of experience and a store rank of 161, Milani has a strong presence in the market.

The product classification at Milani is focused on makeup essentials that cater to self-expression and experimentation. Their range includes makeup setting sprays, primers, and SPF products designed to enhance the longevity and finish of makeup.

This Shopify makeup store employs a competitive pricing strategy, with products like the “Make It Last Original – Natural Finish Setting Spray” and “Make It Last Dewy – Dewy Finish Setting Spray” priced at $12.99, making luxury beauty affordable for a wider consumer base. This pricing strategy aligns with their mission to offer high-end yet accessible luxury.

The feasibility of selling Milani’s products is promising due to their commitment to inclusivity and affordability. Milani champions self-expression and experimentation through makeup, appealing to a diverse community. The competitive pricing strategy further enhances the brand’s appeal, making it accessible to a broad audience.

8. Miss A

Miss A has positioned itself effectively in the Beauty & Makeup industry by capitalizing on the market trend of affordable beauty products. Established in 2013 in Dallas, TX, Miss A provides customers with a beauty shopping experience that allows them to stay on-trend without breaking the bank.

The product classification at Miss A is comprehensive, covering makeup, skincare, nails, hair, spa and body care, life and home products, accessories, and even a Miss A Club. This wide range caters to various beauty needs, making it a one-stop-shop for beauty enthusiasts.

Miss A employs a highly competitive pricing strategy, with most products retailing for just $1.00, aligning perfectly with their mission of affordable beauty. They have also introduced their line of makeup and tools, AOA Studio, which also adheres to the $1.00 pricing strategy. This pricing approach distinguishes Miss A in the market, making quality beauty products accessible to a broad audience.

The feasibility of selling Miss A’s products is high due to their commitment to providing affordable beauty solutions. With an impressive online presence, excellent store rank, and affordable pricing, Miss A caters to budget-conscious consumers who still seek quality beauty products. Their success in delivering affordable beauty trends positions them as a strong player in the Beauty & Makeup industry.

9. ILIA

ILIA has positioned itself effectively in the Beauty & Makeup industry by aligning with the market trend of clean and natural beauty. They believe in creating makeup that enhances your skin’s natural radiance while offering transparency about the ingredients used. This commitment to clean beauty challenges industry conventions and results in safe, potent formulas that protect and rejuvenate the skin.

The product classification at ILIA is centered around makeup and skincare fusion. They understand that skincare and makeup are interconnected, and they’ve incorporated active levels of skincare ingredients into their makeup products to shield the skin from environmental stressors. ILIA places a strong emphasis on SPF, recognizing its role in enhancing the effectiveness of these skincare ingredients.

This Shopify makeup store’s product pricing strategy is geared toward the premium segment. While they prioritize clean and safe ingredients, they also emphasize the importance of performance. Their pricing aligns with the premium quality and efficacy of their products.

Feasibility of selling ILIA’s products is promising, especially among consumers seeking clean and natural beauty options. With a robust online presence, a competitive store rank, and a commitment to product transparency, ILIA caters to individuals looking for makeup products that not only enhance their appearance but also align with their values of clean and safe beauty. ILIA’s focus on innovation and pushing industry boundaries positions them as a notable player in the Beauty & Makeup industry, particularly in the clean beauty segment. Check more detailed information about this store in ILIA Beauty Reviews.

10. Pixi

Pixi has effectively positioned itself in the Beauty & Makeup industry by aligning with the market trend of creating naturally radiant and skin-loving products. Product classification at Pixi revolves around makeup and skincare fusion, emphasizing products that awaken and nourish the skin. The range includes items like On-The-Glow Blush and CC Crayon, which cater to the modern, on-the-go lifestyle. These multitasking products are designed to provide quick, flawless fixes for busy individuals.

This Shopify makeup store employs a mid-range pricing strategy, making their products accessible to a wide audience. While they prioritize quality and botanical-infused formulations, they maintain competitive price points that attract both skincare enthusiasts and makeup lovers.

The feasibility of selling Pixi’s products is promising. Pixi has established a strong online presence with a competitive store rank. Their commitment to awakening natural beauty aligns with the growing demand for clean, skin-loving cosmetics. Pixi’s reputation for quality and innovation, driven by Petra Strand’s expertise as a makeup artist and product developer, positions them as a notable player in the Beauty & Makeup industry.

11. Pacifica Beauty

Pacifica Beauty has strategically positioned itself in the Beauty & Makeup industry by catering to the growing market trend of clean and sustainable beauty products. One notable aspect of Pacifica Beauty’s strategy is its commitment to clean and cruelty-free formulations, which aligns with the increasing consumer demand for ethical and sustainable beauty products. Their products are free from harmful chemicals and animal testing, making them appealing to conscious consumers.

This Shopify makeup store employs a diverse pricing strategy, offering products at various price points to cater to a wide range of customers. This approach makes clean beauty accessible to a broader audience, from budget-conscious consumers to those willing to invest in premium products.

The feasibility of selling Pacifica Beauty products is promising. Their dedication to clean and sustainable beauty aligns with the industry’s ongoing shift toward eco-conscious and ethical practices. The product range’s diversity allows for both specialized niche marketing and broader market penetration.

Moreover, Pacifica Beauty’s frequent promotional offers and discounts, such as the Friends & Family Sale and free gifts with purchase, enhance their appeal to price-sensitive customers and encourage repeat purchases. Their loyalty program further strengthens customer retention.

12. Lashify

Lashify has emerged as a trailblazer in the Beauty & Makeup industry by introducing innovative lash extension technology. Their unique selling proposition lies in their “DIY Lash Extensions” system, which has disrupted traditional beauty practices. Lashify offers a range of lash extension products, including lashes, tools, adhesives, and systems, all designed to empower users to apply their own lash extensions at home. The product classification primarily revolves around lash enhancements, with variations in lash styles, lengths, and colors to cater to different preferences.

This Shopify makeup store employs a pricing strategy that includes member discounts, encouraging customer loyalty. By offering lower prices to members, they incentivize repeat purchases. Their pricing is structured to make luxury beauty more accessible, aligning with the industry’s move toward affordable yet innovative solutions.

Furthermore, their transparency and truth in advertising resonate with modern consumers who seek authenticity in brands. The average visit duration and pages per visit metrics suggest that customers are engaged with the brand, indicating a strong potential for conversions. We have gathered more information in our Lashify reviews!

13. Lime Crime

Lime Crime operates in the Beauty & Makeup industry, catering to a market where self-expression through makeup is a growing trend. Lime Crime specializes in eye and face palettes, providing customers with a variety of colors and finishes to choose from. These palettes typically include pressed powder hues with matte, shimmer, and glitter pigments. The brand offers 12 different eye and face palettes, allowing consumers to create a wide range of makeup looks. This product classification focuses on empowering individuals to express their unique beauty styles.

This Shopify makeup store’s pricing strategy appears to target affordability while maintaining product quality. Their estimated monthly sales in the range of $201k – $300k suggest that they attract a customer base interested in mid-range beauty products. With an emphasis on eye and face palettes, Lime Crime offers a balance between quality and cost, appealing to consumers looking for versatile makeup options without breaking the bank.

The brand’s relatively high average visit duration and pages per visit metrics indicate that visitors are engaged with the Lime Crime website, which is promising for conversions. Moreover, their active status and consistent sales revenue within the estimated range suggest that Lime Crime has found its footing in the competitive beauty industry.

14.100% PURE

The Beauty & Makeup industry is increasingly shifting towards natural, eco-friendly, and cruelty-free products. Customers are becoming more conscious of the ingredients in their cosmetics and are seeking clean and ethical options. 100% PURE™ specializes in skincare and cosmetics made from pure, natural ingredients. Their Mushroom Peptide Serum is a prime example, featuring medicinal mushrooms and quinoa peptides for skin benefits. They promote products that are free from harsh or toxic ingredients and use pigments derived from fruits, vegetables, tea, and cocoa instead of artificial colorants. This product classification places them within the realm of clean and natural beauty brands.

This Shopify makeup store positions itself as a premium brand in the clean beauty segment. While their prices may be higher than mass-market cosmetics, they reflect the quality and purity of their products. Their estimated monthly sales in the range of $3M – $5M suggest that consumers are willing to invest in clean and ethical beauty options. They also offer subscription options, making their products more accessible to a wider audience.

The brand’s high average visit duration and pages per visit indicate strong engagement on their website. Moreover, their substantial monthly sales and active status within the beauty industry demonstrate the feasibility and success of their approach. 100% PURE™ has managed to carve a niche for itself in the competitive beauty market by focusing on purity, sustainability, and cruelty-free practices, making it a compelling choice for consumers seeking cleaner and more ethical beauty alternatives.

15. Dr Dennis Gross

Dr. Dennis Gross Skincare operates in the thriving beauty and skincare industry. A notable trend in this market is the increasing demand for professional-grade skincare products that deliver visible results. Dr. Dennis Gross Skincare focuses on developing and selling skincare products, particularly known for their Alpha Beta® Extra Strength Daily Peel. This product falls into the category of at-home chemical peels, catering to customers looking for professional-level skincare treatments they can use independently. The product range also includes various options, such as mini-sized versions, accommodating different consumer preferences.

This Shopify makeup store Skincare positions itself as a premium skincare brand. The Alpha Beta® Extra Strength Daily Peel, priced at $92 for a full-size version, reflects the brand’s commitment to efficacy and quality. They offer discounts and bundles, which can attract both loyal customers and those looking for value. Their estimated monthly sales in the range of $301k – $500k suggest that consumers are willing to invest in their skincare, making it a feasible pricing strategy.

The brand’s monthly sales, along with its active status in the beauty industry, demonstrate the feasibility of their approach. Dr. Dennis Gross Skincare leverages Dr. Dennis Gross’ expertise and reputation as a clinician and dermatologist to create products with a strong trust factor. Their focus on efficacy and visible results positions them well in a competitive market. Despite a shorter average visit duration and fewer pages per visit compared to some competitors, their clear commitment to delivering professional skincare solutions makes them a compelling choice for consumers seeking transformative skincare products. You can learn more detailed information in our Dr. Dennis Gross review!

16. Makeup By Mario

Makeup By Mario operates in the beauty and makeup industry, which is marked by a growing emphasis on makeup education, innovation, and social media influence. Makeup By Mario focuses on makeup products and tools that enable consumers to achieve professional makeup looks. The store likely offers a range of cosmetics, including foundations, eyeshadows, lip products, and makeup brushes. Given Mario Dedivanovic’s expertise, the emphasis may be on products that help users recreate his signature flawless makeup styles.

This Shopify makeup store’s estimated monthly sales fall within the range of $101k – $200k, indicating a feasible business model. Mario Dedivanovic’s influence in the beauty industry and the desire of makeup enthusiasts to emulate his techniques contribute to the brand’s appeal. While the average visit duration and pages per visit are relatively moderate, the store’s focus on makeup education and high-quality products can attract a dedicated customer base. The availability of various shipping methods, including free shipping for orders over $35, enhances the brand’s accessibility and feasibility for consumers. Overall, Makeup By Mario’s connection to a well-known makeup artist positions it favorably in the competitive beauty and makeup market.

17. Arctic Fox

Arctic Fox, through its extension Foxology, operates in the beauty and cosmetics industry, focusing on nail polish and gel nail products. The industry is marked by a growing trend towards clean and cruelty-free beauty products. The store, Arctic Fox under the Foxology extension, primarily offers nail polish products, including various shades like Poseidon, Sheer Nude, and Poison, as well as gel nail kits like Tangerine Mode. These products are designed to cater to consumers who seek high-quality nail care items with clean formulations.

This Shopify makeup store’s estimated monthly sales fall within the range of $201k – $300k, indicating a feasible business model. The brand’s commitment to clean, vegan, and cruelty-free formulations makes it attractive to a niche market of conscious consumers. The relatively high average visit duration and pages per visit suggest that visitors are engaging with the brand’s content and products, which is a positive indicator of customer interest and engagement. Offering a variety of nail polish shades and gel nail kits enhances the brand’s appeal and feasibility for customers seeking healthier nail care options. Overall, Arctic Fox’s dedication to clean beauty aligns with industry trends and makes it a feasible player in the beauty and cosmetics market.

18. The Honey Pot

The Honey Pot operates in the feminine care industry, a sector that has seen a significant shift towards natural and organic products. Consumers are increasingly concerned about the ingredients in personal care products, including feminine hygiene items. This trend aligns with this Shopify makeup store’s focus on plant-derived, kind-to-skin, and herbal products. Additionally, there is a growing emphasis on women’s health and empowerment, making the industry ripe for brands that support wellness and education for individuals with vaginas.

This Shopify makeup store offers a range of feminine care products, including Normal Feminine Wipes, Sensitive Wash, Sensitive Feminine Wipes, Boric Acid & Herbs Suppositories, and Organic Cotton Cover Everyday Liners in various formulations. These products cater to women seeking cleaner and more natural alternatives for their feminine hygiene needs. The emphasis on plant-derived and herbal ingredients reflects the brand’s commitment to providing healthier options.

The pricing strategy for The Honey Pot products is reasonable, with most items priced at around $10.99, making them accessible to a broad consumer base. The brand’s pricing aligns with its mission of providing accessible wellness products to individuals with vaginas while also supporting charitable initiatives. The boric acid suppositories, priced at $19.99, offer a specialized solution at a slightly higher price point.

The Honey Pot’s estimated monthly sales fall within the range of $301k – $500k, indicating a successful and feasible business model. The brand’s commitment to wellness, sustainability, and charitable contributions resonates with consumers looking for ethically and sustainably sourced feminine care products. The relatively high average visit duration and pages per visit suggest that customers are engaging with the brand’s content and products, indicating strong customer interest and trust.

Related: The Honey Pot Reviews

19. Fenty Beauty

Fenty Beauty, the brainchild of Rihanna, stands out in the Shopify Beauty & Makeup Stores industry. With its groundbreaking 40 foundation shades, Fenty Beauty emphasizes inclusivity and diversity. Offering a unique product line that spans from highlighters to lipsticks, it caters to diverse skin types and makeup preferences. The brand boasts an impressive 10 million social media followers, and it’s no surprise given the Shopify makeup stores like Gloss Bomb Universal Lip Luminizer and Pro Filt’r Soft Matte Longwear Foundation that receive glowing reviews. Customers praise these products for their long-lasting effects and seamless blending.

Also check this comprehensive exploration of the Fenty Beauty perfume collection, including in-depth analysis, user experiences, and detailed insights, which is encapsulated within this Fenty Beauty Perfume Review.

20. ColourPop

ColourPop is a standout Shopify Beauty & Makeup Store, known for its unique, plush texture and highly saturated colors. Their creamy yet resilient texture allows eyeshadows to apply effortlessly, delivering intense color payoff with a single stroke and minimal fallout. This store, with its diverse product lines and striking makeup effects, has earned significant recognition in the beauty industry.

This Shopify makeup store places a premium on the flexibility of product application, providing a plethora of makeup techniques. Consumers can effortlessly create various styles, tailoring their looks to their preferences. Whether tapping eyeshadow with fingertips for high coverage or using a soft synthetic brush to perform a windshield-wiper blending technique, desired results are easily achievable.

As a noteworthy beauty brand, ColourPop’s high-quality products, diverse color range, and innovative makeup effects offer a significant competitive edge. Whether pursuing fashion trends or showcasing distinctive individuality, consumers can discover suitable options from ColourPop’s product range.

If you are considering buying ColourPop products, our ColourPop Review may give you some ideas!

21. Josie Maran

Josie Maran operates in the beauty and skincare industry, which has witnessed a growing demand for natural and sustainable products. Consumers are increasingly conscious of the ingredients they put on their skin, leading to a shift towards clean and eco-friendly beauty. The use of Argan Oil, a natural ingredient known for its moisturizing and nourishing properties, aligns well with this industry trend. Josie Maran’s commitment to sustainability and social responsibility also reflects broader consumer values.

This Shopify makeup store’s product range includes skincare and beauty items such as Pure Argan Oil, Argan Pro-Retinol Megamoisture Face Cream, Argan Sugar Balm Body Scrub, Whipped Argan Oil Body Butter, and Pure Argan Milk Intensive Hydrating Treatment. These products cover a wide spectrum of skincare needs, from hydration to exfoliation, and highlight the use of Argan Oil as a central ingredient. The brand’s offerings cater to consumers seeking natural and effective solutions for their skincare routines.

Josie Maran offers its products at a premium price point, positioning them as luxury skincare items. For example, the Micro Milk Activator Accelerated Renewal Drops are priced at $59 for 15 mL. While the prices may be higher than some competitors, they reflect the brand’s focus on quality, sustainability, and the use of premium ingredients like Argan Oil. The option of Afterpay for installment payments makes these products more accessible to a broader range of consumers.

With estimated monthly sales ranging from $501k to $1M, Josie Maran has established itself as a successful player in the beauty and skincare market. The brand’s emphasis on natural, sustainable, and socially responsible practices resonates with conscious consumers. And you can check our Josie Maran Reviews to have a better impression of this brand!

22. Stila Cosmetics

Stila Cosmetics has built a thriving online presence in competitive beauty and fitness categories. One of the key factors in their success is the clarity and transparency of their policies. They have a clear set of rules regarding promotional offers, discounts and returns. This transparency builds customer trust and ensures shoppers know exactly what to expect when making a purchase. Such clear policies are critical to building and maintaining customer satisfaction and loyalty.

Additionally, Stila has introduced minimum order requirements for certain promotions, such as getting a free Stila Beauty Essentials Case with a minimum order of $60, which is a smart move. This strategy incentivizes customers to purchase more products to reach a minimum threshold, ultimately increasing the store’s average order value. This is a strategic approach to increasing revenue while providing added value to customers. Stila’s commitment to customer satisfaction is further reflected in its approach to returns. Their willingness to handle returns involving free items shows their commitment to ensuring customers are happy with their purchases. This level of customer service goes a long way toward building a positive reputation and maintaining a loyal customer base.

In a dynamic market, Stila Cosmetics adapts and innovates by regularly updating promotional offers and keeping up with industry trends. This ability to remain flexible and respond to changing customer preferences is a key factor in their continued success. In summary, Stila Cosmetics’ success in the beauty and fitness industry can be attributed to their strong commitment to transparency, strategic use of promotions, customer-centric approach, and ability to adapt to changing market conditions. Aspiring entrepreneurs in this field can learn valuable

Stila Cosmetics has built a thriving online presence in competitive beauty and fitness categories. One of the key factors in their success is the clarity and transparency of their policies. They have a clear set of rules regarding promotional offers, discounts and returns. This transparency builds customer trust and ensures shoppers know exactly what to expect when making a purchase. Such clear policies are critical to building and maintaining customer satisfaction and loyalty.

Additionally, Stila has introduced minimum order requirements for certain promotions, such as getting a free Stila Beauty Essentials Case with a minimum order of $60, which is a smart move. This strategy incentivizes customers to purchase more products to reach a minimum threshold, ultimately increasing the store’s average order value. This is a strategic approach to increasing revenue while providing added value to customers. Stila’s commitment to customer satisfaction is further reflected in its approach to returns. Their willingness to handle returns involving free items shows their commitment to ensuring customers are happy with their purchases. This level of customer service goes a long way toward building a positive reputation and maintaining a loyal customer base.

In a dynamic market, Stila Cosmetics adapts and innovates by regularly updating promotional offers and keeping up with industry trends. This ability to remain flexible and respond to changing customer preferences is a key factor in their continued success. In summary, Stila Cosmetics’ success in the beauty and fitness industry can be attributed to their strong commitment to transparency, strategic use of promotions, customer-centric approach, and ability to adapt to changing market conditions. Aspiring entrepreneurs in this field can learn valuable lessons from their methods of running a successful online store.

23. Kylie Cosmetics

Kylie Cosmetics stands as a standout beauty brand, with one of its most sought-after products being the lip kit, featuring a liquid matte lipstick and a matching lip liner. The brand’s popularity stems from the lip kit’s remarkable longevity, non-transferable formula, and diverse color choices, proven to last even after an extended duration of wear, from 8 am to 10 pm, without frequent touch-ups. Especially suited for those seeking a matte finish, this lipstick avoids smudging during dinner or events, ensuring a long-lasting and perfect look.

Moreover, the introduction of new products by Kylie Cosmetics, like the multi-purpose contour products, has caught attention and acclaim on social media platforms. With a delicate texture, easy application, and layering capabilities, these products can be used on the face, eyes, and even for contouring under the eyes. Overall, this Shopify makeup store has gained widespread customer favor through its diverse product line, appealing color choices, and exceptional longevity.

On the makeup front, consider exploring a Kylie Cosmetics Review that delves into the brand’s makeup line, offering comprehensive assessments of their diverse range of makeup products, from lip kits to eyeshadows, empowering you to make informed decisions about your makeup selections and enhancing your beauty regimen.

24. Lisa Eldridge

Lisa Eldridge operates in the beauty and makeup industry, which has seen significant trends toward clean and innovative skincare and makeup products. Lisa Eldridge’s product range spans various categories, including lips, complexion, skincare, eyes, accessories, and jewelry. This classification covers a wide spectrum of beauty and makeup products, from lipsticks and complexion enhancers to skincare items. The addition of accessories and jewelry complements the makeup line, offering customers a holistic beauty experience.

Lisa Eldridge adopts a premium pricing strategy, positioning her products as high-quality, luxury beauty items. Although her products are priced at a premium level, they cater to consumers seeking exceptional quality, innovative ingredients, and effective makeup products. The relatively high average visit duration and pages per visit on the website suggest that customers are highly engaged and willing to explore the brand’s offerings, even at higher price points.

With estimated monthly sales ranging from $101k to $200k, Lisa Eldridge has established herself as a successful player in the beauty and makeup market. Her emphasis on creating makeup that enhances natural beauty and improves skin health resonates with modern consumers. The extensive product categories and the use of advanced ingredients like FILMEXEL® showcase her commitment to innovation and quality. The brand’s strong online presence, as indicated by the high pages per visit and average visit duration, highlights the feasibility and appeal of selling these premium beauty products. This Shopify makeup store focus on enhancing natural beauty while caring for the skin makes her brand well-suited to the evolving demands of the beauty industry.

25. Pat McGrath Labs

Pat McGrath Labs operates in the highly competitive beauty and makeup industry, which has been evolving with a focus on innovation and luxury. The industry trend leans towards high-quality, innovative cosmetics that offer both functional and aesthetic benefits. Pat McGrath Labs offers a wide range of beauty products categorized into lips, complexion, skincare, eyes, accessories, and jewelry. This diverse product classification appeals to a broad audience, catering to makeup enthusiasts seeking various cosmetic items, from lipsticks and eyeshadows to skincare essentials and accessories.

The brand adopts a premium pricing strategy, positioning its products as luxury items in the beauty market. Pat McGrath Labs’ products are priced at a higher range to reflect their exclusivity, quality, and innovation. Customers are willing to pay a premium for the brand’s unique and high-performance cosmetics. The inclusion of limited-edition collections and bundles adds to the perception of value for money.

With estimated monthly sales ranging from $101k to $200k, this Shopify makeup store has established itself as a successful player in the competitive beauty industry. The brand’s commitment to innovation, quality, and exclusivity has contributed to its appeal among makeup enthusiasts and beauty aficionados. The extensive range of products and the use of high-quality ingredients, as seen in the Skin Fetish and Divine Skin lines, enhance the brand’s credibility.

26. Beardbrand

Beardbrand, a renowned brand focusing on beard care, has garnered widespread attention with its distinctive fragrance collections and diverse product offerings. Founded by financial advisor Eric Bandholz, who possesses expertise and passion for facial hair, Beardbrand has established a solid foundation. Encompassing various price points and catering to different beard care needs, the brand’s Gold, Silver, and White Lines each carry their uniqueness.

Beardbrand offers premium beard oils, shampoos, conditioners, and more, receiving positive user reviews, thereby providing exceptional care experiences for beard enthusiasts. Beyond being a product provider, Beardbrand serves as a knowledge hub for beard care, offering practical tips and techniques to help customers nurture their facial hair. Whether indulging in luxurious fragrant care or seeking practical daily care, Beardbrand delivers on expectations from one of the top Shopify Makeup Stores.

27. Laura Mercier

Laura Mercier operates in the highly competitive beauty and makeup industry, which is characterized by evolving consumer preferences and trends. In recent years, there has been a growing emphasis on achieving a natural and flawless makeup look, which aligns with the launch of Laura Mercier’s Real Flawless Foundation. This Shopify makeup store’s product range is categorized into makeup, skincare & body, and artistry. The brand offers a diverse selection of cosmetics, including foundations, eyeshadows, and blushes, catering to various makeup needs. Additionally, Laura Mercier extends its offerings to skincare and body products, indicating a holistic approach to beauty. The inclusion of an artistry category suggests a focus on professional-quality tools and brushes, enhancing the overall makeup experience.

Laura Mercier adopts a premium pricing strategy, positioning its products as high-quality and luxurious in the beauty market. The brand’s offerings, such as the Flawless Fusion Ultra-Longwear Foundation and Caviar Stick Eye Shadow, are priced in the upper range to reflect their quality and performance. While the brand does offer sale prices on select items, its core strategy emphasizes the value of long-lasting, buildable makeup products.

With a robust product range, Laura Mercier has established itself as a reputable brand in the beauty industry. The introduction of the Real Flawless Foundation aligns with current market trends for natural-looking makeup. The brand’s emphasis on quality and its use of customer reviews, as seen with the star ratings and reviews for products, enhances its credibility.

28. Dose of Colors

Dose of Colors operates in the dynamic and highly competitive beauty and makeup industry. One prominent market trend in recent years is the emphasis on cruelty-free cosmetics, aligning with Dose of Colors’ commitment to cruelty-free products. Dose of Colors offers a diverse range of beauty products, including eyeliners, brushes, eye shadow palettes, lip oils, and lip duos. The product classification demonstrates a comprehensive approach to makeup, covering various aspects of the beauty routine. From eye makeup essentials like eyeliners and brushes to lip products and eye shadow palettes, Dose of Colors caters to a wide range of makeup preferences and needs.

Dose of Colors employs a pricing strategy that combines quality with accessibility. While some products are positioned at a premium price point, the brand also offers discounted prices on select items, making quality cosmetics more affordable. The inclusion of both regular and sale prices, as seen in the product listings, suggests a strategic approach to attracting a broad customer base.

The brand’s focus on user-friendly products that deliver on-trend results appeals to consumers looking for accessible yet high-quality makeup. The website’s engagement metrics, including average visit duration and pages per visit, indicate strong user interest and engagement. Overall, this Shopify makeup store’ blend of quality, accessibility, and ethical commitment makes it feasible to sell its makeup products effectively in the competitive beauty industry.

29. Credo

Credo is a renowned Shopify Makeup Store that is committed to providing consumers with a convenient shopping experience for self-care products. The brand insists on partnering with over 130 sustainable, clean, and safe brand partners, including Goop, Moon Juice, Exa, and Osea, covering skincare, makeup, hair care, and more. Credo’s mission is to curate certified products, garnering over 177,000 Instagram followers and high praise from authoritative media like Forbes, The New York Times, Today Show, and PopSugar.

Consumers’ positive feedback on platforms like their website, Yelp, and Facebook highlights the effectiveness of products, customer service, and the role of organic beauty in improving skin and hair. Overall, this Shopify makeup store has earned a solid reputation for its advocacy in sustainable beauty, product quality, and consumer experience, making it one of the best Shopify beauty & makeup stores on the list.

30. Florence by Mills

Florence by Mills operates in the highly competitive beauty and makeup industry. One significant market trend is the increasing demand for clean, vegan, and cruelty-free beauty products. Consumers are becoming more conscious of the ingredients in their cosmetics and seek ethical and sustainable options. Florence by Mills offers a range of beauty products, including cheek blush sticks, oil blotting sticks, makeup brushes, limited edition stickers, and brightening eye cream. The product classification demonstrates a comprehensive approach to makeup and skincare, covering various aspects of a beauty routine. From makeup essentials like blush and brushes to skincare products like eye cream, Florence by Mills caters to diverse beauty needs.

The brand employs a pricing strategy that balances quality and affordability. While some products are positioned at regular prices, the inclusion of discounts on select items, as seen in the product listings, appeals to budget-conscious consumers. This strategy aims to attract a wide range of customers by offering both quality and cost-effective options.

The website’s engagement metrics, including average visit duration and pages per visit, indicate strong user interest and engagement. Florence by Mills’ commitment to clean beauty and Millie Bobby Brown’s endorsement make it feasible to successfully sell its makeup and skincare products in the beauty industry.

Related: Florence by Mills Review

Shopify Makeup Stores: Conclusion

As you set out to create your own Makeup haven on Shopify, remember that the world of cosmetics is a canvas for innovation and self-expression. Stay attuned to industry trends, embrace diversity, and continually enhance your product offerings. The beauty world evolves with every stroke of creativity, and your ability to cater to ever-changing consumer needs will be your ticket to success.

We hope this article has served as a guiding light, providing you with the insights and inspiration needed to navigate the Beauty & Makeup e-commerce universe. The Top 30 Shopify Stores we’ve showcased are shining examples of what can be accomplished with passion and determination. So, don your favorite lipstick, grab that makeup brush, and start painting your path to prosperity in the Beauty & Makeup industry on Shopify. May your journey be as beautiful as the products you offer.

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